Coach. Podcaster. COACHCASTER.

Barton Scott is a chemical engineer and nutritionist. In 2025, he founded Upgraded Formulas, a company offering a line of supplements “that are 100% bioavailable and are absorbed better by the body than any other brand on the market today.”

Our bodies, Barton claims, only “absorb about 25% or less” of most supplements on the market. This fact, he says, is less telling of what is and isn’t in most of today’s supplements and more of a reflection of how inefficient our bodies are at absorbing the nutrients in them.

In fact, this inefficiency is only going to get worse for many as certain trends of modern living continue to wreak havoc on their gut health. From bad diets to excess drinking to living stressful lives, a variety of factors that too many people today are familiar with contribute to gut dysfunction.

“Because of that,” continues Barton, “I knew that trying to heal the gut was not going to be enough.”

Listen in as Barton reflects on the personal experiences which would lead to the founding of Upgraded Formulas. He also shares some hard-to-swallow pills regarding mineral deficiency and what we all need to focus on to fill common nutrient gaps.

Follow Barton @askbarton

Follow Upgraded Formulas @upgradedformulas

Follow Chase @chase_chewning

Key Highlights

• Barton shares why he used to feel that he was nutritionally lacking in spite of him living what he considered at the time to be a healthy and active lifestyle.

• Which popular supplements are totally unnecessary to take?

• Which nutrients should we be most focused on getting enough of, and in what quantities?

Powerful Quotes by Barton Scott

When you take a normal supplement, you absorb about 25% or less of that supplement and that’s because our bodies are not perfectly efficient and they’re not going to be. In fact, with the world as polluted as it is, [our bodies’ ability to absorb nutrients is] probably going to get worse and worse.

The world right now is a thousand times more toxic than at any other time in recorded history.

If a woman who is iodine deficient gives birth to a child, that child will have, on average, an IQ that is 20 points lower than their mother’s.

Episode resources:

• Upgraded Formulas use the code “BARTON10” at checkout to get 10% off your first order

• Barton Scott on LinkedIn

Ever Forward Radio is brought to you by LMNT

LMNT Recharge is a tasty electrolyte drink mix that replaces vital electrolytes without sugars and dodgy ingredients found in conventional sports drinks.

Proper hydration is critical for optimizing mental and physical performance.

Hydration is not just about drinking enough water - to stay properly hydrated you need to consume adequate electrolytes. They help your nerve impulses fire, regulate fluid balance, help produce energy, and support strong bones.

When you’re physically active and sweat, replacing lost sodium is essential to feel and perform your best. But tons of folks forget about sodium and drink more water when they feel dehydrated - the more common problem here is drinking too much water, not too little. Overwatering dilutes blood sodium levels, causing a dangerous condition called hyponatremia - which can lead to headaches, muscle cramps, and fatigue.

The takeaway is this: drink to thirst - and don’t forget to replace electrolytes. It’s always one of the first things I stress to a new client. Not only will this help eliminate dehydration symptoms like headaches and muscle cramps, it’s essential for keeping our brain, muscles, and organs functioning properly.

Click here to get your FREE variety sample pack of LMNT for only the cost of shipping (US only)

Samantha Wallace is a health and fitness coach who first broke into the industry as a competitor in the NPC bikini division at the age of 19. For a few years following her first show, she had a successful amateur career that saw her winning two overall titles in the bikini division with six first place finishes.

Her literal life-altering turning point came in the middle of her bodybuilding career when she was hospitalized and underwent an emergency appendectomy, uterine bowl separation, and removal of endometrial tissue with a diagnosis of endometriosis. She survived by a miracle, and was inspired to serve as a guide to others who, just like herself, lived with chronic health issues.

After her harrowing experience, Sam became a certified personal trainer, corrective rehabilitation specialist, and nutrition certified with ISSA and is currently expanding her certifications and knowledge with NASM and Precision Nutrition Level 1.

Today, Sam specializes in helping men and women transform their lifestyles through the Sam Wallace Fit Method, a hybrid training model that focuses on meeting you where you are at right now, allowing you to seamlessly integrate fitness into your life and honor yourself daily through movement and mindfulness.

Listen in as Samantha shares how she has been able to develop a health and fitness brand based on authenticity, explaining how the power of organic marketing allows coaches to attract clients without having to “sell” them on their services.

Follow Sam @samwallacefit

Follow Chase @chase_chewning

Key Highlights

• Sam talks about her past struggles with “toxic positivity”.

• How do you find people (clients and team members) that you love to work with through organic marketing?

• The best coaches strive to build an authentic relationship with their clients without falling into the trap of becoming a friend-for-hire. Sam shares the keys to becoming a better coach today.

• Sam reflects on how a brush with death led her to dedicate her life to health and fitness.

Powerful Quotes by Samantha Wallace

When you run your own business, it’s very easy to get thrown into work, work, work and you don’t really stop to smell the roses and really take in what’s happening.

A lot of people cling onto motivation as their driving factor. Motivation is never linear with our goals; it’s an emotional response to the things that we want and need to do.

When you stop searching for those ideas of what you think your friendships or relationships are supposed to be like, the best ones fall into your lap because you’re authentically attracting the people that you’re meant to be around. You’re a product of your environment. If you’re putting off toxic energy, you’re going to attract toxic people.

The best way to help your clientele grow is by challenging them to think and challenging yourself to think.

People don’t care about workout videos. People don’t care about nutrition tips. The person who wants to work with you doesn’t engage with your posts. They don’t comment on your stuff. They’re hidden and watching in the back.

Ever Forward Radio is brought to you by Legion Athletics

Legion Athletics is the #1 brand of all-natural sports supplements in the world. They sell supplements based on sound science that are 100% transparent, 100% naturally sweetened and flavored, and contain no artificial food dyes or other unwanted chemicals.

Scientifically-Backed Doses and Ingredients

• Every ingredient in our supplements is backed by peer-reviewed scientific research and is included at clinically effective levels.

• That means the ingredients and doses in our supplements are based on published scientific research demonstrating real benefits, not the restrictions of razor-thin production budgets or gluttonous profit margins.

100% Formula Transparency

• All our supplements are 100% transparent, meaning you know exactly what you’re putting into your body.

• We disclose the exact amount and form of each ingredient in all our supplements and never use proprietary blends.

100% Money-Back Guarantee and Free Shipping

• Customers either love our stuff or they get their money back. Period. No forms to fill out or hoops to jump through. That’s just how confident we are in our products.

• Free shipping within the USA and free shipping internationally on orders over $99

Click here to save 20% off your first purchase with code EVERFORWARD!

Dr. Kristen Willeumier is a neuroscientist with research expertise in neurobiology and neuroimaging. As an independent researcher, she is a member of the Scientific Advisory Board of Tate Technology, LLC, a Los Angeles-based sports safety and technology licensing company, and serves as a Scientific Advisor to the Addiction Medicine Institute in Newport Beach, CA, and the Bangkok Dusit Medical Services Wellness Clinic Center for Neuroscience in Bangkok, Thailand.

Dr. Willeumier is a leading advocate for brain health and wellness and has been featured on top media outlets across the U.S., from shows such as Good Morning America and Coast-to-Coast radio, to magazines like PopSugar and Psychology Today.

Her research has been published in leading peer-reviewed journals including The Journal of Alzheimer’s Disease, Translational Psychiatry, The Journal of Neuroscience, and The Journal of Nuclear Medicine. She is the author of the new book Biohack Your Brain: How to Boost Cognitive Health, Performance & Power.

Listen in as Dr. Willeumier shares tangible things that we can do every day to take care of our brain health as well as common signs and symptoms of brain-related issues.

She also explains how adhering to the Mediterranean or DASH diet not only helps people lose weight, but can reverse brain age by four-and-a-half years.

Finally, she talks about what everybody can do today to strengthen the three biggest pillars of brain health: exercise, hydration, and sleep quality.

Follow Kristen @kwilleumier

Follow Chase @chase_chewning

Key Highlights

• Dr. Willeumier shares how a study on what happens to the brain of a professional football player on the field led to her writing Biohack Your Brain.

• What are some signs and symptoms of a brain that isn’t functioning as well as it should be?

• How big a part does nutrition play in brain health?

• Why is sleep so important for our brain health?

• What are the best supplements and other factors to consider for improved brain health?

Powerful Quotes by Dr. Kristen Willeumier

The three biggest ways that we can modulate our brain health is through exercise, the foods that we eat, and hydration.

If you did nothing but just work out every day, you’re already helping to support your long-term brain health because you’re supporting your vasculature. By supporting your vasculature, you’re bringing oxygen and nutrients to the brain, clearing waste from the brain, and growing brain volume.

What I’ve learned in the clinical setting is that good choices, practiced daily, can reap extraordinary rewards.

Episode resources:

• DrWilleumier.com

• Biohack Your Brain: How to Boost Cognitive Health, Performance & Powe

Ever Forward Radis is brought to you by Strong Coffee Company

With clinically proven ingredients to increase brain health and reduce cortisol, this balanced bodied, BLACK Coffee is designed for you to instantly rise to the sun and get things done.

• Single-origin and Non-GMO verified Columbian coffee: a medium roast that is freshly brewed and freeze-dried for maximum aroma and taste.

• MCT's: C8-C10 aka brain super fuel delivers energy and increases mental sharpness. MCT's naturally antibacterial and antifungal properties also help support gut health.

• L-Theanine: his powerhouse amino acid will help counteract the jittery effects of caffeine AND boost concentration, memory, and increased focus. The result is a laser-focused energy boost that helps you kick ass in a zen kind of way.

• Organic Neurofactor: 100 mg of this scientifically proven ingredient is extracted from organic coffeeberry (*where coffee comes from) and increases BDNF by 143%. BDNF helps support neuron growth and repair, learning, mood and wellbeing, and metabolic health. In other words, it's kind of like “Miracle-Gro” for your brain.

• Ashwagandha: an adaptogen, has primarily been used as a supplement to support healthy stress levels. Using KSM 66 A full spectrum variation of Ashwagandha that has been clinically studied for 14 years has also shown to promote physical performance, as well as support memory and cognitive function. As it has nearly a 3x higher potency per serving of traditional Ashwagandha.

Click here to get BLACK by Strong Coffee Company and save 15% with code CHASE!

Ben Smith, Army veteran and coach at the legendary Deuce Gym in Los Angeles, encourages anyone going through a life-changing transition period—service members in particular—to actively seek guidance, whether through workshops, support groups, or connecting with a mentor who has been in their shoes and successfully crossed the bridge.

In today’s conversation, Ben sheds some light on his mental health struggles before and after his time in the military, including an eating disorder that plagued his days in the Army due to an overwhelming feeling that he had no control over his own life. He also shares two moments in particular when he was gripped by thoughts of suicide and what allowed him to soldier on down a path of healing.

Tune in to learn some of Ben's favorite practices for improving your own mental health today and how to live an others-centered life.

Follow Ben @benveesmith

Follow Chase @chase_chewning

Key Highlights

• Ben talks about how and why mental health struggles among veterans increase, or even peak, during those first few weeks and months of transitioning back to civilian life.

• Ben shares his two favorite organizations that are making a real difference in contributing dollars toward veteran mental health resources.

• What are some of the best practices you can do to start improving your own mental health today?

Powerful Quotes by Ben Smith

Seeking out a therapist that you jive with is the single most important thing that I’ve done for my personal development.

You can say all day that you don’t care how anybody thinks of you. That’s bullshit. You care about what people think and you should because, ultimately, you get to impact people. You should care, and you should do right by those people by being the best version of yourself.

I would never, ever, ever tell you to do any sort of substance or supplement before getting your ducks in a row.

There is no thing that is more important than you staying on this Earth and developing yourself on this Earth.

Episode resources:

• Bodybuilding Club

• Bodybuilding Club on Instagram

• Deuce Gym

Ever Forward Radio is brought to you by Legion Athletics

Legion Athletics is the #1 brand of all-natural sports supplements in the world. We sell supplements based on sound science that are 100% transparent, 100% naturally sweetened and flavored, and contain no artificial food dyes or other unwanted chemicals.

Scientifically-Backed Doses and Ingredients

• Every ingredient in our supplements is backed by peer-reviewed scientific research and is included at clinically effective levels.

• That means the ingredients and doses in our supplements are based on published scientific research demonstrating real benefits, not the restrictions of razor-thin production budgets or gluttonous profit margins.

100% Formula Transparency

• All our supplements are 100% transparent, meaning you know exactly what you’re putting into your body.

• We disclose the exact amount and form of each ingredient in all our supplements and never use proprietary blends.

100% Money-Back Guarantee and Free Shipping

• Customers either love our stuff or they get their money back. Period. No forms to fill out or hoops to jump through. That’s just how confident we are in our products.

• Free shipping within the USA and free shipping internationally on orders over $99

Click here to save 20% off your first purchase with code EVERFORWARD!

Dr. Mary Pardee is a naturopathic and functional medicine doctor specializing in mental health and gut health and, by extension, the gut-brain connection. She has a special interest in trauma and how it affects physical health.

She is the founder of Modrn Med, a wellness consulting company that aims to enhance clients' cognitive function, gut health, and energy levels. Through Modrn Med, Dr. Pardee offers at-home lab testing and virtual consults to clients around the world.

Dr. Pardee is also the co-founder of Authentic Self, “a method, program, and experience to create your most desirable life.” Her approach to cultivating health and wellness is in maximizing the “distribution of your most finite psychic resources; time, energy and attention” with the aim of achieving congruence “with all aspects of the ‘self’—biological, psychological, and energetic or spiritual”.

Listen in as Dr. Pardee shares what drew her to study the gut microbiome and explains the crucial link between gut health and mental health, also known as the gut-brain axis (GBA). She gives some key factors to pay attention to when doing a mental or gut health “scan” on yourself and how to fill in your gaps via lifestyle and nutrition tweaks.

Finally, she explains what she is most looking forward to in the realm of holistic health and wellness in the new normal and her suggestions for how other naturopathic specialists can reach more people at a time when they are most needed.

Follow Mary @dr.marypardee

Follow Chase @chase_chewning

Key Highlights

• Dr. Pardee shares what she finds so appealing about the study of the gut microbiome.

• What are some key areas to focus on when doing a mental health or gut health “scan” on yourself?

• Do adaptogens and functional mushrooms aid in our gut health in addition to brain health?

• What is Dr. Pardee most excited about right now in terms of holistic health and wellness?

Powerful Quotes by Dr. Mary Pardee

A lot of what we do as doctors is rapport building. You can tell how much better a patient is going to get based on the rapport the doctor has with the patient.

How much joy do you have in your life? If you don’t feel like there’s a reason you’re waking up in the morning—you don’t have a purpose or strong relationships—then your gut is not going to function because you’re going to be in a place of fight or flight.

99% of chronic issues have some sort of mental-emotional component to them.

Episode resources:

• Learn more about Dr. Mary Pardee and Modrn Med

• Get 15% off grass fed beef sticks from Paleovalley with code EVERFORWARD

• Get 10% off lions mane organic coffee from Four Sigmatic with code EVERFORWARD

Harvey Martin and Matt Arends of the MindStrong Project speak on the modalities used at the MindStrong Project, particularly heat and cold therapy, as tools that “bring you back to yourself faster”, that help anybody recover and reach a refreshed state of consciousness in the most natural way possible. Their work, ultimately, is around helping a person, through their own physiology, take control.

The MindStrong Project believes in “respecting the animal” in our humanity while exercising the power that puts us at the top of the food chain, namely “advancing our cognition”.

As Harvey and Matt explain, advancing our cognition tends to be prioritized at the expense of respecting the animal. Their team uses the modalities that they do in response to the environmental stressors of the modern world in an effort to prepare and allow the body to recover from those stressors.

The MindStrong Project was founded in 2017 to shape the world of human performance by improving the physical, mental, and emotional capacities of top performers through tried-and-tested natural breath, movement, and mindset protocols. Their team of five combines foundational nature-based training with industry leading strength, movement, conditioning, and nutrition programs.

Follow MindStrong @themindstrongproject

Follow Chase @chase_chewning

Key Highlights

• Harvey and Matt explain why the modalities that the MindStrong Project specializes in (ex. breathwork, heat and cold therapy, etc.) are catching on with the general public.

• What’s so special about heat and cold therapy?

• Harvey and Matt share their most transformational experiences after starting the MindStrong Project

Powerful Quotes by Harvey Martin and Matt Arends

A lot of the work we do is around how to help a person, through their own physiology, actually take control. ~Matt

The gift of humanity is our ability to solve problems. That’s what makes us do things very efficiently. We’re able to respect the animal in us physiologically but we’re also able to advance our cognition psychologically. That’s what puts us at the top of the food chain. ~Harvey

People want to feel like they have control, and I think training in nature does that for you. ~Harvey

Episode resources:

• Get the new watermelon flavor Recharge electrolyte drink mix by LMNT

• MindStrong Project

Ever Forward Radio is brought to you by LMNT

LMNT Recharge is a tasty electrolyte drink mix that replaces vital electrolytes without sugars and dodgy ingredients found in conventional sports drinks.

The time is ripe to make a splash. Introducing Watermelon Salt, the newest way to stay salty.

When you’re physically active and sweat, replacing lost sodium is essential to feel and perform your best. But tons of folks forget about sodium and drink more water when they feel dehydrated - the more common problem here is drinking too much water, not too little. Overwatering dilutes blood sodium levels, causing a dangerous condition called hyponatremia - which can lead to headaches, muscle cramps, and fatigue.

The takeaway is this: drink to thirst - and don’t forget to replace electrolytes. It’s always one of the first things I stress to a new client. Not only will this help eliminate dehydration symptoms like headaches and muscle cramps, it’s essential for keeping our brain, muscles, and organs functioning properly.

CLICK HERE to get yours now!

Do you struggle to find the right gift for that special someone in your life? Does throwing a birthday party or even booking a dinner reservation stress you out to the point of panicking and waiting to the last minute? Being a good gift-giver is an innate skill for some but a source of anxiety for the rest of us! But don't worry, there is a sure fire way to honor your significant other, friend, or family member without breaking a mental sweat in order to do so.

In this episode, Chase and his wife May discuss their recent weekend celebrating May's birthday and how Chase was able to make 100% sure that his efforts and gifts well received with the same intention behind them; love. In fact, they break down how to craft the perfect gift or experience based on understanding the other person's love language.

Follow May @mayyazdi

Follow Chase @chase_chewning

Episode resources:

• Get The 5 Love Languages 

• Get The 5 Love Languages for Men

Ever Forward Radio is brought to you by Paleovalley

Paleovalley 100% Grass Fed Beef Sticks are the only beef sticks in the USA made from 100% grass fed/grass finished beef and organic spices that are naturally fermented.

Our 100% Grass Fed Beef Sticks are unlike anything else on the market.

In fact, they were recently voted in Paleo Magazine as one of the top snacks of the year.

The reason is that we are committed to making the highest quality, clean products that are free from problematic ingredients.

Our beef comes from 100% grass fed cows raised entirely on natural grass pastures by family farmers right here in the USA. As a result they are healthy and happy.

Click here and use checkout code EVERFORWARD to save 15% off the delicious and nutritious 100% grass fed beef sticks from Paleovalley

The secret to mindfulness, according to Yedda Stancil, is understanding that “beliefs are not who we are.” She stresses the importance of self-awareness to be able to catch the thoughts that feed into our belief system, because our truths define neither us nor the people around us.

Chase and Yedda look back on the evolution of their respective careers. They reflect on the various opportunities they’ve faced and the many challenges to their beliefs over time, and how these experiences gradually shaped their purpose and their truth—what Yedda calls “the awakening of my narrative.”

Yedda goes on to share how she works with clients looking to experience change by helping them bring to the surface those things that are already inside them—to help them realize that they are enough.

Yedda is a consciousness coach and highly sought-after consultant for both individuals and organizations. She is the founder of Fantastically Fit! Inc. as well as Mindfulness Bar in Richmond, Virginia.

She is the author of Shut Up and Sit: Finding Silence and All the Life-Changing Magic that Comes with It and the host of the Shut Up & Sit Podcast.

Follow Yedda @yeddastancil

Follow Chase @chase_chewning

Key Highlights

• Yedda explains how we can identify our current limiting beliefs and avoid becoming a slave to them.

• Chase and Yedda share how their own personal experiences led them to realize that the road to change starts and ends with self-awareness of what’s already inside us.

• Yedda explains her approach to integrative development through the lens of the acronym “IBEAM”.

Powerful Quotes by Yedda Stancil

Mindfulness allows you to stop long enough to ask, “What am I thinking?”

It’s okay for us to believe in different things. Our beliefs are not who we are.

The whole secret around mindfulness is: I’m not on one spectrum or the other. I’m able to be in the middle and hold two truths at one time.

Everything I’m attacking other people for is how I’m working out my own stuff.

Once I possess the belief system, I don’t have to talk about it anymore because I already am it.

Your external world is a complete and total manifestation of your internal world.

Episode resources:

• Learn more about Yedda and Shut Up and Sit

• Listen to Yedda's first appearance on Ever Forward Radio in episode 9

Ever Forward Radio is brought to you by Cured Nutrition

Rise — For all natural energy and mental clarity without the crash.

• Encourages relaxation

• Combats stress

• Promotes complete deep and REM sleep cycles*

• Wake up refreshed and non-drowsy

• Get to sleep and stay asleep

Zen — It’s the best night’s sleep you ever had. Naturally.

• Boosts performance and endurance

• Encourages cognitive enhancement

• Promotes stress resilience

• Provides stimulant free energy without the jitters

• Get shit done and feel good doing it

Save 15% off your entire order with code EVERFORWARD at CuredNutrition.com

Sam Visnic believes staying on the cutting edge is the key to FASTER results. That's why he is passionate about learning new techniques, staying on top of current pain research, and integrating the best approaches to both clinical massage therapy and movement re-education.

Sam is the founder of Release Muscle Therapy, where he provides pain relief through clinical massage and movement. He is also the owner of the Visnic Center For Integrated Health, whose focus is “on assisting clients with achieving the highest levels of health and vitality through an integrated approach.”

Sam began his career as a personal trainer at 19 during the fitness boom of the 1980s. He quickly found his niche in corrective exercise and decided to become a massage therapist subspecializing in neuromuscular therapist.

He describes the trajectory of his career and his expertise in his field as ever-evolving as knowledge about the human body expands over time. He quips, “What happens is, the more you learn in this field, the more challenging your clients get.”

Sam explains how his approach progressed in the past two decades, from an initial perspective that was purely mechanistic in its view of the body to one that is entirely holistic—known as the Biopsychosocial model of pain assessment and treatment. His open-mindedness and relentless drive to learn as much as he can earned Sam the reputation of being the go-to guy for difficult cases among his peers.

Listen in as Sam shares why developing the ability to build rapport with clients can be a game-changer for anyone in his field, why hypnotherapy is “the next thing”, how your brain controls how you feel pain independent from what’s actually happening to your body, and how to rewire your mind to dismantle unproductive beliefs.

Follow Sam on Instagram @releasemuscletherapy

Follow Chase on Instagram @chase_chewning

Key Highlights

• What is the biggest misconception we have when it comes to pain and how can we work through it?

• How does Sam communicate to his clients that a certain pain may not be due to an obvious cause, but a result of a myriad of factors (i.e. nutrition, neuropathic, etc.)?

• How much of perceived pain is purely psychological?

• Sam enumerates his five-step formula for making changes in your life.

Powerful Quotes by Sam Visnic

I always make fun of this concept that we’re going to somehow figure out where pain is generated in the brain and turn it off with a designer drug. That’s nonsense because pain is an accumulative experience of a lot of different phenomena, and the brain takes all of that information and runs it through various filters.

Your brain, to some degree, can’t tell the difference between something you’ve vividly imagined that’s pulling at all your sensory resources, and something that’s actually happening in the real world.

Beliefs are those things you can’t get by. A belief is just a thought that has legs under it like a table. It’s sturdy. It’s simply a thought that has moved up another level.

When you run up against a belief, the belief will shield a certain reality from you and leave you less perceptive to different pieces of the experience.

Brains do three major things: they delete, they distort, and they generalize.

More about Sam

I've spent my life studying the fundamental aspects of human health with a focus on movement and clinical massage therapy.

In a world of specialists, surgical procedures, drugs and quick fix remedies, I'm committed to finding and developing strategies that help people stuck at the “gap”.

Over the last 18 years I've studied dozens of systems and methodologies for uncovering the root cause of aches and pains, along with postural and movement issues.

Pain science, the art and science of hands-on soft tissue massage techniques, and coaching movement is essential in my practice.

Integrating different methods but above all deciphering WHEN to use different techniques with different people and situations, along with integration of movements that people want to be able to do again is the key to long term success with my incredible track record with clients.

Understanding the various elements that contribute to conditions and the power of communication and education makes my Release Muscle Therapy program separate from other hands-on therapy approaches.

Ever Forward Radio is brought to you by Legion Athletics

Legion Athletics is the #1 brand of all-natural sports supplements in the world. We sell supplements based on sound science that are 100% transparent, 100% naturally sweetened and flavored, and contain no artificial food dyes or other unwanted chemicals.

Scientifically-Backed Doses and Ingredients

• Every ingredient in our supplements is backed by peer-reviewed scientific research and is included at clinically effective levels.

• That means the ingredients and doses in our supplements are based on published scientific research demonstrating real benefits, not the restrictions of razor-thin production budgets or gluttonous profit margins.

100% Formula Transparency

• All our supplements are 100% transparent, meaning you know exactly what you’re putting into your body.

• We disclose the exact amount and form of each ingredient in all our supplements and never use proprietary blends.

100% Money-Back Guarantee and Free Shipping

• Customers either love our stuff or they get their money back. Period. No forms to fill out or hoops to jump through. That’s just how confident we are in our products.

• Free shipping within the USA and free shipping internationally on orders over $99

Click here to save 20% off your first purchase with code EVERFORWARD!

Interview transcript:

Sam  

Well, I have a very interesting history, I would say that classically, I was training, I was just a personal trainer, you know, when I was around at the fitness boom, where things started kind of moving into the corrective exercise stuff, you know, when asked and NASM was really starting to kind of take off into that realm. And I remember those old school books where they're telling you to suck in your stomach and all that kind of stuff and fix your posture. And, you know, when I started off in that realm I was a meathead, you know, skinny kid, wanted to lift weights and get jacked and want to be a pro bodybuilder, you know,

Chase  

Sounds about all of us when you first find a barbell, right.

Sam

Absolutely. And so, you know, a love for that kind of stuff. And, you know, science, a bodybuilding kind of stuff. I remember reading old school stuff. And if your listeners remember Fred Hatfield and so forth, and those books hanging out in Barnes and Noble

Chase  

Yeah, it was it a Schwarzenegger's Encyclopedia of bodybuilding. So many golden things back there.

Sam

Absolutely. And when I started with that, I mean, we can dive into that if it's interesting. But there was an interesting progression about how I learned and got to the way that I am right now. But I became a trainer when I was 19. So is I've literally done nothing else. And so it's been about 20 years now. And very early on, I linked up with, you know, was so interested in that kind of corrective exercise kind of model and learning from NASM because it was so new, I really found, you know, I had a niche, you know, and it was when I was working at 24 Hour Fitness, and I felt so comfortable kind of applying that stuff with people who had aches and pains, which are reality as anybody who's a trainer, right? Everybody's got something. And but nobody wanted to deal with that stuff because they were afraid to go practice. It was just like, hey, this person's got knee problems. I'm like, I'll take them. So give me a right away just kind of became this thing. And I linked up with, you know, I'd read the references on the back of the NASM books. And I linked up with a guy named Paul Chek and long story, you know, after that, we started to realize that casually, it just

Chase  

You casually just linked it with Paul Chek, no big deal.

Sam

Yes, yeah, he was, I mean, I give him a lot of credit for where I started. And he was way ahead of his time back then. And, you know, you know, you said, you're not going to be as good as you can be with this work and helping people unless you get some kind of specialty to put your hands on people and do manual therapy. So that led me to massage school. So I did go to I became a massage therapist. And that's kind of my license is the kind of work that I do. But it's hard to say it's like, you know, fitness training, but also massage therapy. But I call myself a neuromuscular therapist, because that was the subspecialty within massage that I worked at. And that's kind of like I think is a good reflection of the kind of work that I do is neuromuscular techniques, anything that's affecting, you know, the nervous system and the muscular system and the output of that, which is going to be you know, what it used to be is like posture and muscle imbalances, but it means a whole lot more now. So that's what I'd say I'd say more of a Clinical Massage Therapist. And in this country, it makes difference to actually state that kind of a difference. Exactly, you know, in a spa massage therapists, nothing wrong with that, but it's just different. And you know, in Canada, you're an RMT, which are a little bit more of an integrated health professional, you know, it's different there. So if I were to say if I was in Canada, I’d probably be an RMT. You know, so, but that's kind of like my general sphere of the work that I do.

Chase  

Sam we were talking before we hit record and you have a very, very unique approach and kind of lens through which you look at pain through which you look at the human body where it is. Where people think that it is, where people think they want it to go. From head to toe, head to toe, you're even kind of challenging some just common terms and descriptors that I'm familiar with. And I would even use in a very unique way. So like, please what is the misconception, the biggest misconception we have when it comes to pain and understanding where it is in our body, what it means and how to work through it?

Sam

 Oh, that's a whopper. 

Chase

It’s a big one; you'll be here for 30 minutes.

Sam

Hey, that's cool. That's cool. I like it. Um, but it's good to understand that that model of how things have progressed in this industry, and I talk about, and it's very interesting to see how it all has progressed and how my thinking has progressed around this. When I, when I started, it was all about, you know, looking at the body, obviously, through this mechanical lens, you're looking at posture, distortions, and posture, muscle imbalances, it all kind of started off with that. And so what we looked at is to say, hey, these muscles are short and tight, these muscles are long and weak and we can fix all of this stuff by just giving you stretches and exercises and foam rolling. 

Chase

Just focus on those muscles. 

Sam

Totally as if the person didn't exist, it was just a you're looking at, you know, like a pinball machine, it had parts in it that you could just fix and, you know, very early on, I was kind of moved off of that thinking because in the beginning, that's what it was about. And sometimes when you're learning the mechanics of the body, it is helpful to kind of think, think about things as a structural mechanical model. But and I dropped the name, Paul Chek. And I do give the guy a lot of credit. And he's not so much some people aren't even aware of him now. Because there's so many new models and things that people are talking about. He's out there doing his thing. But in the beginning, you know, I remember going to the, you know, looking at him as a reference. And here's this guy out here. And I bought, I think, remember scientific core conditioning these programs. And this was seven hours of video of this guy yapping on and on about functional anatomy and how all of these things are connected. And I was like, I have to take this, nobody knows this. This is insane. And so I took the courses and you know, through the course of Paul's program, he moves you more into even in the beginning when you like now he'll teach you all the spiritual stuff and the nutrition stuff that he talks about. But early on, he didn't talk about that. It was all about you know, you got to learn the mechanics first you learn something's working well, and when it's not working well, but then started kind of introducing this idea of nutrition. And you know, how, why is it you've got clients that come in and their lower abdominal muscles don't seem to be working or they're hanging? Did it ever dawn on you that the person has a gastrointestinal problem, and they're inflamed? How are you going to get that person to not have an excessive anterior pelvic tilt in these postural aberrations when their guts are inflamed, and they don't feel well, and they have neurotransmitter problems, and blah, blah, blah? And that really just got you to think like, whoa, you can't, you have to actually kind of move into some different fields here,

Chase  

Maybe there's more than just meets the eye

Sam

Totally and then that kind of like, as I kind of made progress in these mechanical models, I had to jump track and learn a lot about nutrition and this was early on when nobody knew what an adrenal test was. And I remember I was learning through them through bio health diagnostics, Bill Timmons, here in San Diego, they got us through Paul's nutrition coaching program, we were able to do some of these kinds of labs. So I started running adrenal profiles, urine test on people and I was looking all these metabolic markers and you start to see a lot of people have some interesting stress based syndromes and issues going on here. And so we would work on that just from a lifestyle perspective. And it was just, you know, we didn't get into too much supplementation later on I did but very early on, it was like, are you sleeping? Are you drinking enough water?

Chase

Fundamentals. 

Sam

Fundamentals and these are things you got to do. And you know, things will get more complicated. And it's funny, what happens is, the more you learn in this field, the more you get challenging people. And so you know, you get stuck, and you're just like, people have these problems, you don't have to deal with them. And you had to kind of branch out and learn new things. And that led me into communication. And you know, early on, I was a Tony Robbins fan because he was you know, 1920 and I want to be successful. But, Tony, I talked about his neuro associative conditioning, which was, you know, tied into hypnosis and early neuro linguistic programming. So, you know, being me, you know, and obsessed with everything about this stuff, I went and took a ton of courses on neuro linguistic programming, and I spent years learning the communication models, and then I would tie that into the things that I was doing. So when somebody came in, and usually they were coming in through, they might be coming in for nutrition, or might be coming into mechanics, because I was a do everything practitioner, which means I was a master of none of them but you try to discern way did somebody need to go with this? And it was really hard to put all of that stuff together, as anybody who works in a kind of a unit of practitioners knows that it's better off that to see an individual for each individual kind of discipline. 

Chase  

That is why we have specialists, right. 

Sam

Absolutely and so but I was I was getting good results. And my name was starting to grow as being somebody who was really good with difficult cases. So easy stuff. I never see these people but I call chiropractors in my area and be like, hey, do you have those patients that you don't know what to do with and you want to get rid of?

Chase  

Send me your problem children.

Sam

That is what I did and so when you get cases like that you get good at those kinds of cases. So I get to lead athletes and stuff from time to time just because of my networks and I got to tinker with those. But my real passion was dealing with these people with these really complex problems. And they had actually been cleared through the medical system. 

Chase  

So like what, for example, if you could kind of highlight one, you know, you're talking about maybe someone presenting with something and actually, maybe considering a nutritional approach, like what would be an example of one?

Sam

you would get people that would come in, I think, you know, whatever I was writing about, you know, as I was doing, writing blogs and stuff, I became really well known for sacroiliac joint problems, for example, because not a lot of people were writing about it, the therapy field was kind of moving away from the SI joint as a pain generator. And you know, for good reason. But you know I still talk about those things. And you know, really, what you'd end up finding is people would come and say, have this chronic SI joint problem, it was really nonspecific low back pain, they'd run through, you know, the medical system that had x rays, MRIs, nobody knew was wrong with these people, but their pain was, you know, six on a 10, they have very specific, you know, movements and so forth, that would help. They went through physical therapy, they still have pain, and they'd end up on my office, and they've been just trying everything, you know, acupuncture, chiropractic isn't doing all this stuff. And then when you evaluate them, you know, there were certain things that early on, I was not aware of what was making them better. But my colleague reminded me even just a couple years ago, and he's been out of the business for a long time, and we're usually like, I remember you saying it 15 years ago, you were convinced that the reason why a lot of the people were getting better is because you were convincing them that there was nothing wrong with them. And it struck me now 

Chase

That kind of psychosomatic approach. 

Sam

Yeah. Which was really just, you know, as reflective of what we look at with pain, neuroscience education, now what's happening, which is, you know, people would say, I can't do anything in my low back would hurt, or my SI joint or whatever. And I'm like, can you breathe? Yes, this is my favorite line, can you breathe? Yes, I can give you an exercise. So I can help people. And I would just start with whatever they could do. And a lot of people at the time, it was bird dogs, it was lower abdominal exercises, things that I learned through the Czech Institute, and NASM, and so forth. But I would really show people micro progressions and graded exposure. And that's what I was doing. And I would start with whatever they would do and a lot of people would say, I've done planks, I'd done bird dogs, but they didn't have specific protocols on how to progress them. So they would get this kind of initial level exercise of a bird dog, but there sets, reps, loading tempo speeds, those things were not included. And what I would do is I would show people how to do those micro progressions and each way along the way, I would say, you know, some people would be nervous to do movements. Sure, and those listeners are familiar with this term is called kinesiophobia. So they would believe that they had a delicate spine or whatever, and they were gonna get injured if they weren't careful.

Chase  

And that would enhance the belief of what I can or cannot do.

Sam

Yes and that would make them more sensitive, short, and their nervous system would express more pain when they would move as an alert system. So what I would teach them and say, you know, did your back brake when you're doing this bird dog exercise? I'm like, no, it feels okay. And I'm like, good take, remember that. So now when you do this exercise three times a day until you're absolutely convinced that your nervous system doesn't give a damn about doing this exercise and this is how I used to talk to people, but I didn't realize what I was doing. But at the time, I had that mentality where you are not fragile. And the answer is to build up a bunch of muscle. That's a meathead’s mentality, right? If you have ton of muscle, your spine is going to be stable, because I was still in

Chase  

Need to stabilize the joints above and below as you need to strength train and hypertrophize. 

Sam

That's right, dude, you're good to go and stop bitching, because you're going to be fine. And you know, so it was like that. And over the years, the approach was more refined. I just went through a lot of phases where I just developed my craft, and I got better at, you know, convincing people they refined by giving them exercises and so forth. And then, you know, again, I got into a phase where I leave this out, but I did lots of lab testing, and I was really into the functional medicine side of things. That was due to influence of Charles Poliquin, big guy in the in his bio signature phase and that went through a whole thing, where I was learning about hormones and everything else. I linked up with a well-known doctor back in the day. His name is Dr. Eric Serrano, became a very good friend of mine and I literally went to Ohio and I moved out there with him to literally go room to room with him with patients and learn how he treated people. And you know, he's taught me a whole lot about hormones. And, you know, Eric knows a lot about bodybuilding and dealing with that kind of stuff. Bodybuilders who have those kinds of challenges and, you know, that just kind of really and one of the things that I give a lot of credit to Eric for is Eric was just absolutely masterful at patient communication. He had such an insane rapport with his patients. And I was just convinced that watching him interact with people is that his level of comfort, and the confidence that he would have still on his patients, it was brilliant, brilliant doctor as it was but just watching him interact. I was like, this is the key. This is what I'm missing.

Chase

Communication.

Sam

Absolutely and building rapport and helping his patients not feel threatened. And it was such a game changer for me. And it's funny that a lot of the a lot of classical things that you would think would actually make you better as a practitioner made me better as a practitioner just watching somebody who's really good with building rapport and communication and a lot of things he would do with people, you know, you know, hugging a patient I was very uncomfortable with because I wouldn't hug people, you know, very much like I don't like people touching me

Chase

Don’t get too attached to the patient, you know.

Sam

 That’s the irony of being a massage therapist I don’t want people touching me. So but you know, stuff like that really got me into, again, understanding all of the facets. And you know, when I got back to Southern California decided I want to stay in Ohio, restarted my practice again, but then kind of went into a different direction, which I really want to just kind of focus on the mechanical aspect of the work, I don't want to be running labs on people and having to work with doctors, and it was just kind of a pain to do that. And so I just kind of went full scale into just going back to my mechanical work. And what came along out of that was I think, a number I can't remember how many years ago that was, but pain neuroscience education started to become a thing. Internet started booming, you know, a lot more professionals online sharing information, which is just remarkably changed everywhere

Chase  

More access to information.

Sam 

Unbelievable and you know, I started reading things and I got a lot of from a confirmation bias perspective, things that I had been doing that research was like, this is it and I was like, Whoa, this is bonkers. 

Chase

You're getting validation on your work, you're getting challenged approaches. 

Sam

Yeah. And then of course, you read it. And then you're just kind of like, there's a lot of that stuff that you hadn't considered. It's kind of like I had cracked open the doorway, and I was starting to get going on it. But I really didn't get it until I read a lot of the books on that information. So I started reading a lot about pain neuroscience education, from Adrian Lau therapeutic neuroscience education, that book was awesome. Every clinician needs to read it. Mosley's audios and videos online and I just immersed myself in that there's a lot of stuff that I just didn't know. But as I got into it, I started noticing parallels between that stuff and a lot of things that I had been doing, which I feel like I was able to kind of advance or put it more into practice, again, with hypnosis and using language. And you know, one of the things and I'll mark my words on this and everybody listening is hypnotherapy will be the next thing, we are stuck in this this realm where we don't understand how to kind of reset things a lot of times in the nervous system. We're dealing with subconscious elements and that's what with things like hypnosis, excels in. I mean, we've seen the rise of motivational interviewing and so forth, which are language models to help shift beliefs and people.

Chase 

Just needing to tap into altered states of consciousness in various ways.

Sam

And we're doing it anyway. It's just the problem is that people don't have a structure for doing it on with volition doing it on purpose. So but there's tons and mountains of research on hypnotherapy and I always tell people, you don't believe it works. Imagine what happens when somebody has an allergy to anesthesia and a dentist has to pull your tooth out. When they use hypnotherapy for dentistry, and they can yank a tooth out and you don't feel it. It works. So I know you say they had like, come on, we know it works. There's a lot of research. And the problem is just the comfort with it and dealing with the stigma that's associated with it, which is a problem. But you know that stuff when I looked at it in the languaging, because pain neuroscience education is really about taking something that people just really don't understand at all, which is pain. And we don't have an instruction manual for it

Chase

Really, we're still studying it. 

Sam

That's right, we don't understand it but take that to an individual who's just dealing with day to day pain, and educating them on this and being like, Hey, you know, let me teach you what pain really is, and how it relates to what you're experiencing and reframing that and putting those things into context, which changes things for the individual. And the my work is really kind of coalesced around that whole can of worms, there's the interaction between the structural elements, the biological elements, sociological and psychological elements, which is known as the bio psychosocial model, which is looking at an individual as a whole, and all of the environmental interactions, and so forth, that kind of like, maintain and sustain that, that status, or that state of consciousness that they are experiencing, or, you know, whether that's pain or anything else. And so it's complicated, and it is a web factors, but traditionally, you walk in, and people are gonna go, well, I'm going to do a structural evaluation on you, and we're going to start kind of layer without overwhelming people. So it's a, it's very, very cool. There are a lot of facets to it. And that's just kind of like the essence of the kind of work that I do

Chase

It is pretty wild. When you think about I think everyone would agree when we think of homeostasis, it is head to toe, majority speaking here, every system in our body working individually and working together in a very efficient manner but when we have something that is a problem, when we have pain when we have an injury when we have all of these things that we believe to be true, or we're being told or we look up or our doctor tells us or trainer tells us, it quickly goes from the holistic systemic view to individual. So how then do you tell how do you help translate to somebody, hey, you may think you have pain here but what actually is going on is a whole myriad of systems running in the background that are probably out of alignment and this is just kind of like the manifestation? 

Sam  

Yeah, that's, that's a really tricky thing because we cannot, you know, I think the real genius is to be able to go global and go specific, and be able to slide between these kinds of realities. And with language we call specificity versus generalization is your ability to move within that realm and tie all of the pieces together. So within individual coming in and says my knee hurts, and my knee hurts under these conditions under these circumstances. And, you know, if, if it makes sense, you're gonna say, well, I want you to do these exercises, these stretches, these are the things that are predictable, meaning I can turn that issue on, like a light switch on and off, right, so if I can do that, I'm going to hone in on that. But then you're going to find that more chronic pain situations, and this is how we would describe it, let's say, for example, central sensitization, or, you know, one of these kind of, let's just stick with that central sensitization, which is basically that the system itself is having aberrant responses and having over responses to non-painful stimuli. So let's say Fibromyalgia or something like that, there is no consistency to it, right? So how are you it is not a light switch phenomenon. So in that situation, you cannot deal with these people on a localized way, you have to teach them global approaches to understanding their situation. So the, you know, proper classification of the kind of pain that the person is experiencing is really, really tricky. And that gives you an idea of what to do like, again, it's like I've seen, I don't see many people with fibromyalgia because again, as a massage therapist, you do get a lot of people who are looking for pain relief, and we come in and one day, I would do massage work with somebody that they would feel amazing, I would do the exact same massage the next time in person and a lot of pain with fibromyalgia and that's because their system, for whatever reason, 

Chase

There’s no rhyme or reason. 

Sam

There is but we just don't know what it is true, you know, so that day, maybe they were being affected by some other type of stressor, or trigger, and now that sensory input was way too much. So in that situation, you know, that person does not have an understanding of how central sensitization works, and all of the different factors that can kind of cue them in as to whether or not that kind of stimulation is appropriate that day, then they're going to be largely far more stressed and anxious, because any given sensory stimuli may result in them having a horrible day and being in a lot of pain. So, you know, they have to have more education and they have to have more, you know, guided like, you have to let us know how you feel this day and then we can help kind of guide what might be best for you that day. But again, on the other end of things, that the more kind of run of the mill, my back hurts when I bend forward, or when I deadlift, we want to be able to replicate the scenario as much as possible. And you know, to some degree, that's not always going to be the case because the context in which the behavior is occurring, which generates the threat is not the same in your office. You know, we all see those people of practitioners who, you know, got the client that comes in, and who plays 18 holes of golf on the weekend, and their back kind of hurts a little bit. But then you come in to give them a bird dog exercise, and then they call you the next day. And we're like, what the hell did you do you my back is killing me? And you're like, how can you be swinging a golf club and walk in you have minor pain, but yet this non-threatening stimuli has a significant reaction. So you know, those are, those are situations that you're dealing with. And I say, I always tell my clients, I'm like, I'm very conservative. In the beginning, I give you small doses of things. Because I'm going to go after antagonizing your direct pattern, we don't know what your nervous system is going to do with that, you know, and so educate you so that you don't feel extra threatened by the process. 

Chase

You want to know exactly when, where, why and how you poke the bear it wakes up.

Sam 

Yeah and under what circumstance and so that the closer you can get it into that into those cues, and those triggers, because the nervous system may have very, very defined parameters on when it feels threatened and when it doesn't. And so, you know, a lot of people, you can replicate things and correct them in the office and doing exercises. I say more often than not, that is the case but there's definitely circumstances where it's not the case and that's where you have to dive into the lifestyle factors. Because, you know, a lot of people said, we don't know why people hurt. We don't really know what the mechanisms are. And that's okay. We're not going to figure that out but as a result of that, not knowing we need to be kind of encapsulating the problem with more different therapeutic modalities, meaning dealing with their stress levels if we can, make sure they sleep, the researchers and all supporting certain things in neuroscience education, like number one, we educate people. I mean, the more they know about their pain, the less threatened they are by it. We know that the research shows that but then we have to sleep. You know, they do these wonky studies where of course, they take some college kids, and it's alright, we're gonna poke you with needles, and then we're gonna see how much pain you experience and you're gonna give us a rating, then you're not going to sleep for three days, and then we're gonna poke you again and let's see how much pain you have. And of course, when behold, they have more pain sensitivity when they don't sleep. So we know that and that makes things easier. Your client comes in, and you run a pain questionnaire on them, and they don't sleep and they have chronic pain, and nobody's been able to help them. But yet every single practitioner they see has another biomechanical reason why the person hurts interesting. And I'm like, well, first of all, your eight on a 10 scale, in terms of pain might really be a two, if you got some sleep, why aren't? Why aren't you sleeping? And so that's the direction we want to go with that. And you want to get quick wins with people by kind of targeting those areas. But again, like every case is different. You look at that paperwork, and you start talking with people. Do they fear their situation? The pain? Do they fear movement, that kinesiophobia, they're phobic of movement, or they're not sleeping, and they're just really stressed out and a lot of different areas of life. And it does not mean that they don't have a mechanical trigger, because they do usually when they come in, but there are all these exacerbating factors that are making that situation far worse than it really is.

Chase  

Sure. Yeah. We tend to do that, don't we?

Sam

Yes, yeah. So you're, you know, you're kind of circling around this, trying to understand the scope of what it is that the person is experiencing. And I always tell them, I said, Look, I feel like if I could jump into your body and live in you for a day; it's probably a lot easier to figure this out but we have to deal with this little issue, which is that I'm living in my body, you're in yours and we have this crude source of communication, which is we're using language to try to communicate that experience back and forth. So a lot of times, it's like, I'm literally having to teach the client and get on a common language.

Chase

How to translate and how to talk to you in a way that you can actually properly interpret and is like hitting home for them.

Sam

That's right. And if I'm a bad communicator, and I can't teach people how to communicate to me, and we're literally passing by each other in terms of the language, there's a much higher chance of failure, because we're not talking about the same thing and we're not creating the same representations in our minds of each other's experience. So that is, I feel like when a lot of the pain, neuroscience education pieces really about and, you know, so that's kind of a, that's a, that's an interesting terrain to dive into.

Chase  

Yeah, you bring up a really interesting point as well of the more people can know about pain. I personally have been through experiences. And when I was in clinic, I would see patients as well, who you have some kind of thought or affinity towards something that happened to you pain, limited range of motion, whatever it may be. And then you learn about it. And then you learn about what's going on in my muscles, what's going on, like, what's a pain receptor, you, the more you learn about the situation, and you develop an understanding for it, and with it, it kind of alleviates the pain a little bit sometimes or it can exacerbate it, you know, you understand more what's going on your body like holy hell and what my body is doing what? Like then it can either go one of two ways I think. So to that my question is, is like, to what level is pain real? To what level? You know, when you help someone understand what's going on in their body? Does it get alleviated? Does it get worse? And so then was there actually that level of pain even to begin with? Like, what is the knowing concept of pain?

Sam

There's a lot of ways you could probably tackle that idea and so we know that there is no pain receptors actually in the body we use that term, just to make sense of things. But there really is just receptors, and all of our tissue tissues can send information through the medium of nerves to the into the brain and, you know, these receptors sense different things. We can sense blood flow, we can send compression, we can send temperature, we can send stretch, all these different types of receptors that we have. So these receptors send neutral information up the spinal cord to the brain, it's up to the brain to make a decision determination through many quadrants in the brain. So I always make fun of this concept that we're going to somehow figure out where pain is generated in the brain and to turn it off with the drug designer drug. That's nonsense because pain is an accumulated experience of a lot of different phenomenon. But the brain is going to take all of that information and run it through various filters in the brain that always remember these. But let's say for example, you have the part of the brain that is going to interpret the information. What is the information that's being sent; it is a stretch is this compression is this what is this? And it's also going to kick it over to another part of the brain that is going to make another evaluation which is going to run it through your memory filter. We've all had that experience where we go Oh shit, I felt this one in here before and this means my back's gonna go out. So and this is happening in

Chase  

Your brain made an imprint on that moment of that sensation of that interpretation.

Sam

And it remembers it and so it'll run it through a memory filter. And then you have another element that kind of accumulates all of this data. And then you have the anterior cortex, remember which one it is. But you have a conscious evaluation of that data too. So when we say psychosomatic, and when we say things like, you know, I'm really trying to eliminate with my clients, the idea that pain is in your head, what do you mean by that it's in your head because your brain is in your head. But there's information that's going on in the background here, and you have a conscious evaluation of what's going on in the background, you are not generating that. That is happening. So you have sensor sensors going on, like you can think about slowing your blood pressure and your heart rate down but as soon as you check out again, it goes back to doing what it is doing. So, you know, when we are evaluating that, we, as human beings have this ability to layer our consciousness on top of itself is self-reflexive consciousness. This is what I feel about that. Well, how do I feel about the way that I feel about that? So we create these what we call Meta states, these states that layer on top of so many layers

Chase  

How many layers of awareness, do I have consciously and subconsciously, about this sensation?

Sam

Infinite, you can have as many as you want but what we're trying to do is to look at this and to say, let's say for somebody has the experience of the sensory inputs that are going into the brain, the brain making that decision as to whether or not this is a threat.

Chase  

Its sole job; survival.

Sam

So if it's a threat, you're going to get pain and pain is an alarm system. All pains job is to do from what we know is to tell us that there is a potential threat or danger and an action needs to be taken. The problem with this is that we don't know what that action is. And we oftentimes are just kind of instinctually react to things, if you put your hand on a hot stove, the instinctual response is to pull it away but if you have chronic pain in your body, what are we supposed to do with that? We don't know. So the system is trying to tell us to take some kind of action. But then if we have this conscious element on top of that, and a lot of times when we have acute pain, you roll an ankle or you put your hand on a hot stove, there's what happens our brain is like can rectify why that happened. So we're not going to go on and on, we might punish ourselves and say, I'm stupid to put my hand on this, though, why did I do that. And that can occur. But in chronic pain, and chronic is that long term, past the expected time of healing, that the pain will continue. And the brain has a hard time kind of a lot of times squaring that is to figure out why this is still occurring and what it means. So if we pull in this meta state reflexively to say, you know, I'm sick of my pain, I'm angry about my pain, I fear my pain, we bring this state to bear upon the initial state; what we're essentially doing is sending more threatening information to the system. So let's compare this to panic attacks. So in a parallel is like if somebody actually has a panic attack, and it becomes a terrifying event for them, because they don't know what happens all the time it does, then they will start to become afraid of situations that may generate a panic attack. So now for their system is more on edge and there's the irony of that situation, which is, are the main paradoxes like actually, being more afraid of having a panic attack makes a panic attack more likely.

Chase  

What actually is causing the panic attack, like the trigger the event itself? Or like just the fact that you know, you've had this experience before? And you can kind of sense when it might happen again. I’ve been there.

Sam

Yeah, absolutely and the nervous system will and the brain will start setting up more potential triggers that are associated, that were never associated to the first one. So what will happen, it's called neuro tags and this is where things get interesting is that through a multi-sensory experience in our brain, because we coat information with lots of different pieces and chunks of information that will start oftentimes, like in this is a manifestation of like, for example, the way a client will come in and say, I initially bent over and my back hurt, then I can't deadlift. But over time, now can I not only deadlift, but I can't sit on a bike.

Chase

Anything that mirrors that movement that I thought I can't do before. 

Sam 

And then it expands to things that had nothing to do with that movement. Now, when I sit, now when I do this, there's more things I don't understand why more things now make me hurt, because the brain is actually starting to create further associations. And this is called a neuro tag. And that neuro tag can be more expansive. Now sometimes even with some type of mirror neuro tags I believe that if somebody can watch somebody else do the movement, they will hurt. So what happens is the brain is again, taking that sensory experience and tying it to that that pain experience that they're having so that things start to become associated in building connections.

Chase  

Mirror neurons blew me away the first time I kind of discovered that or read about them. It's just like, wait a minute, you mean to tell me that my brain is not telling the difference between what my body is going through and what I'm watching somebody else go through of like a pain of pleasure of anything, it interprets things in a very, very similar way. And then it’s only really up to our conscious state to decide, oh, no, that is me or it's not me. We have to kind of get in front of that system.

Sam

Yeah, and it's, this is a lot of ways where again, you'll find elements of that as a reason why hypnosis works or something else like mental rehearsal, because your brain to some degree can't tell the difference between something you vividly imagine that's pulling in all your sensory resources and something that's actually happening in the real world. So you know, when we're, we have that idea again, of that, that reflexive state of fear of pain and etc., we have a little bit more of a like a dragon state, we have a problem here that turns on itself. And this is where you get something like pain education becomes it really shines. Because if you have that, then pain education itself, first of all, brings awareness to that that is occurring. Some people will auto correct. So when you tell them that they didn't know that they were doing that and a lot of them that will, their brain will just start making the changes in their little chain. You know, ever had a realization where you're like, Whoa, I didn't realize I was doing that and you just kind of changed. And there was a process for that. But some people do not have that process. 

Chase

Inserting awareness can be a powerful tool for change.

Sam

And sometimes it does nothing. So yeah, I know that when I do this, this happens. But it doesn't stop the behavior from actually triggering and doing. So that's again, another distinction you have to make when the person is coming in saying sometimes education itself remedies the problem. And people's I've had cases where somebody fairly significant amount of pain. And then you know, anybody out there who teaches this will say the same thing. And then they'll say, after the first session, that kind of goes, I don't know if this is weird. But I feel like just after we talked about this, I'm already feeling like I have less pain, like, that is a flag there being like, this is a significant thing to this person. And then you'll have other people that just seem to be sitting there and digesting the information, but it's not changing anything. 

Chase  

That kind of leads into a lot of things I'm sure, you know, you were talking about hypnotherapy and a lot of other modalities. It's like, we choose to believe that it is true, and therefore it works, or we don't, and it's not kind of thing, you have to kind of have to be open to believing these kinds of things. Would you agree, you have to you have to be open to understanding that there is a lot going on in your body consciously and subconsciously and there are a lot of other ways to go about treating it? And if you from the beginning thinks something is real or not, then your brain is gonna be like it is or it isn't. And if you think something's gonna work, or it isn't, then odds are will or won't?

Sam

Yes, and you're working with people's styles, and there's you know, what we might call, you know, Meta states and, and values and beliefs. And I remember Richard Bandler, from NLP would say, there's a murmur beliefs of those things you can't get by. And a belief is almost like a shield, that when you're trying to move against it, a belief is just a thought that's been facilitated that has legs under it like a table. So it's not, it's sturdy. So, belief is nothing is functionally or neurologically not really much more different than a thought, or a value, a value is just a belief that has moved up to another level internally. So when you run up against a belief, a belief will shield a certain reality for an individual and leaves them less perceptive to different pieces of the experience. So you know, brains do three major things they delete, distort and generalize. So with beliefs, you're going to have a piece of distortion, generalization and deletion. So what you have to do is understand what's the framework by which that belief exists and you have to work around it. And, you know, one of the fastest ways of doing that is reframing, you know, when somebody says, my pain is always going to be this way; can you consider a situation where your pain might not behave that way? And then the person has to consider that and you have an opportunity to fill that in and to say, do you do you know anybody who this scenario has not played out this way? And that person is going to have to stop and consider that and very simply, you can break through beliefs

Chase  

Attach themselves to a possible other reality,

Sam

Right. The first thing you have to do is to loosen the frame. And if you if a person has a frame, and you can't, you're not going to be able to move through it, you've got to loosen it, you know, and you have to show them counter examples, anything counter examples are probably one of the most powerful things. My back pain is because of my disc bulge. Well, let me show you this study that shows that, you know, 100 people were taken off the street, and they ran an MRI on them. These people did have pain or did not and 60% of them had at least a spinal abnormality. And when they ran, you know, literally looked at how many people and they compare it to so most of the people had the spinal abnormalities had no pain. What do you think about that? 

Chase  

I would see this all the time in my clinic to where you know, people would, you know, they would get an X ray or MRI back and they would see something or the doctor would you know, interpret the reading and they're like, Oh, yeah, you know, now my shoulder does you know, that makes sense. Now, my shoulder does hurt, where they never had shoulder pain before but then they see it and the brain interprets it as this is bad, this is an injury, this is whatever or even the opposite you're in, you're in immense pain somewhere, and then you get the results back. I'm sure how many people have done that. And the doctors like, I don't know, where your therapist is, like, I don't know, like your X ray looks fine. Your MRI is fine. You know, there's nothing there. What can I tell you?

Sam

I see it all the time and it's probably the majority of the work that I see in the problem is, of course, in the and this is a big issue. You know, it is a tangent. But, you know, certain portions of the orthopedic societies are trying to stop clinicians or doctors from running MRIs and actually, so soon into the process, I believe it but this is a big problem with liability to be the standard care somebody comes in, they're not doing movement evaluations on people there's expectation set from the people walking in the door but the problem is, once you get that visual diagnostic, now, boom, you know, you have a solidified belief, and we don't question it.

Chase  

So many people want to go looking for something in hopes to find something in hopes of that being the answer, like doctors give me an MRI like see look told you see that micro tear in my labrum that's why I can't you know, have range of motion like no. 

Sam

No you have pain, because I want you to remember this because it's an important one, you have pain because your nervous system gives a damn about that not because there are many people and you know, this is another thing that I tell people is that look how many people have a disc bulge they overcome the pain, and then rerun the MRI to see what happened to the disc bulge. Nobody. So the reason why we don't do that is because the most obvious which is the experience of pain is the only thing that matters, not the disc, the presence of the disc bulge. In either of these cases, I can tell you many times, this is where people's brains were getting twisted like for example, somebody has an extrusion and but yet they have pain. The doctor says that's never going to go away. You're not going to fix that it's not going to just reabsorb on its own, we're probably gonna have to do surgery on that, but then moves into what we're going to treat this by giving you an epidural. Okay, so what is the epidurals because what happens after the epidural is I well, then we'll see and then if it in a couple months, and if it doesn't work, then we'll do the surgery. Okay, wait a minute. So you're getting conflicting information here. So does the extrusion matter if there's no pain? So the tree falls in the forest, nobody even knows does it matter. So that's kind of like where that's confusing for the person is, because their mind is going to be clung on in the presence of the extrusion, when really, the doctor should have communicated, you know, this extrusion could be this issue could be stable structurally and we just need to get this nerve to calm down, we're gonna get the epidural and if that pain goes away, then you're okay, because he did not indicate whatsoever that the extrusion was so important that they're going to remove it, because it's, you know what I'm saying? So this is confusing, but this is the stuff that happens all the time. And again, it's like always, clients are like, Wow, my doctor doesn’t know this, your doctor knows this they go to pain conferences every year. The problem is communication. And that always ends up being the issue. I've talked to many smart clinicians, people, they know this, and I'm like, why don't you tell people this, you know, if you walked into the door, and again, spent a little bit more time on the understanding of like, Hey, your MRI is not 100% conclusive that this is causing your pain and I want you to know, this, you know, and some do, some don't. But all of this ends up kind of going into that idea of what people end up coming in with and this complexity, and that's what you're trying to kind of extract from people and see what the beliefs are. And the beliefs are the things that are kind of framing the experience. And that experience becomes part of their neuro tag, which continues to keep their state in this or their system in this state of suspended threat. And you've got to break that you've got to see it as an entire piece or chunk and where you need to start throwing wrenches in the wheels to start softening those frames or those barriers around that reality without necessarily taking a hammer straight to them on day one, you know, because again, their brain is not going to be able to interpret all of that information and to understand that because behavioral changes doesn't occur overnight like that, when you have we're dealing with a complex problem. People have been dealing with pain for years, and there's many components to their pain, which is now kind of influenced their entire, you know, psychosocial circle, people respond to them differently now that they have pain, their social interactions might be different, they might reduce that they might be dealing with anxiety and depression as a result of that. And when you come in there barreling through with all this pain education, you don't really know what's going to happen as a result of that. So it's always better to be conservative to work your way slowly into it, and kind of see how that person's nervous system is going to respond or be receptive to this.

Chase  

Amazing. My squirrel brain went off for a second thinking about an analogy on the way you were describing belief system being this kind of like she'll this force field recently watched this Marvel show Wandavision, big MCU fan guy and I just finished it. I won't do any spoiler alerts for people but when you get into the show, you realize they're you know, Wanda this character, I mean, she's a superhero. So she's got powers and stuff. But it's a great analogy to this belief system that we have, you know, there's this consciousness, this world that she projected, and it literally formed, they call it the hex it was this barrier or like a force field kind of thing. And inside and outside of it, there were just various approaches to what's going on inside what's going on outside. And it all stemmed from a belief system. And it just, I'm probably doing a horrible job explaining this analogy, but just for some reason, when you talked about it like that, it's just yeah, it's like, how we perceive our world not only is how we live in it, but it is that projection on everyone around us. And then in the show, instead of like, you know, attacking, it didn't work, you know, he actually had to go to the source, they had to go to her and change her belief around how she was viewing the world. And only then did that kind of shield change and absolve,

Sam

And change technology works very much like that. And I think that no matter what system you're looking at, I mean, I was learning the, the formula for change is very simple. Number one, identify the problem state. Number two, because you can't change necessarily external circumstances, we're dealing with a person, you have to identify the problem state, you have to disassociate the person from the problem state, then you have to associate them to the resources that they need. And then once they're associated into the resources, you reassociate them into the problem state with those resources, so that the nervous system has an integration of those things. And then the last piece is to future pace them, to project them out into the future, seeing them responding differently to the same stimuli in the future, end of story that's therapy. Well, so when you do that, and I'm doing the same thing, I think with my work is associated the problem disassociate them, associated them resources, pain, neuroscience, new exercises that don't cause them threat, etc. and associate them back into those conditions and circumstances in which would generate that experience to begin with, lending deadlifting, whatever. And then with those resources, so the person has an integration experience, which is going to be a confusion state with skepticism, that the outcome is going to be the same, or different. And then future, pace them, let them continue considering in the future that they're going to be able to do that experience over and over again, with that with a different outcome. That's it. It sounds so simple, when you put it that way. But every step of the way, there's going to be interventions that may be necessary to do that thing. Some people cannot disassociate. Some people don't know what resources they need. Some people don't know how to not be anxious about the future. And that's those are those states that people get into anxiety is looking off into the future, thinking about what you don't want to have happen and feeling that as if that was happening now. That's dangerous.

Chase  

Yeah, I've been there so many times. And speaking of resources and stuff, you know, I brought up for anybody watching the video here. A couple things, you know, when we look at treating pain, pain, management, mobility, all the standard protocols that we are led to believe, or we just naturally want to gravitate towards because we read about it, or we had an experience that actually gave us some kind of relief when you get into a couple of these. But one quick point I'll make is that I think for people like in the gym, especially this is a huge barrier if you're working through an injury or you had an injury before. And I've thought about this many times before. Me, for example, I've reached some plateaus, I'll say some limiting points in, in PRs in the gym, amount of weight or amount of reps, particularly in like a squat and the deadlift because I get to a point to where it's Yeah, it's that stress load is that load, you got to push through, like I've done so many times before. But it's at such a high level that I immediately instead of thinking about what my body can do, I think about what it used to not be able to do and recovering from a string of serious injuries from my hips. And so then I always wonder like, well, am I at a point a I recovered enough now, years later, when my body actually physically if under the right load and progressive overload can handle that? Or is my brain just say, hey, no, no, no, no, like, this is a weak spot this is an injured spot, you know, like, what is it? I have always wondered, am I physically capable? Or is my brain just a limiting factor?

Sam

Yeah, that's a good question. And but those things also highlight the importance of being around a influential community of individuals like I had the luxury or great experience of when I was in Ohio, being able to meet Louie Simmons and experience a Westside situation, which is interesting and to train at elite FTS for a while. Dave Tate and a colleague of mine, JL Holdsworth, who is a record power lifter and you know, watching this environment where the environment is it very much about

Chase

What is possible.

Sam

That is right and there is something definitely too and we've been talking about some of these really influential about changing beliefs as we are our visual system is far more trustworthy to us on a lot of things then actually hearing about things and so forth. So being in an environment where you're watching people, I mean, I think I watched one day, Matt Wenning in there and he was benching, I think a two board or three board press with 900. I mean, I watched that it was and my colleague JL was like, I haven't bench-pressed in six months, I'm going to bench today and he was on about a 10 or 15 degree decline. And I was on the video, it's funny, I have to find it. But he's like, I'm feeling it today, I'll bench a little bit. And it was like 495, for five human beings exist to do this. But at some point, you realize, you know, there has to be there's limitations, and saying I'm capable of doing this and seeing people do that. Sometimes there's genetic freaks, and you're gonna create stories in your mind, while you're just not that kind of a genetic freak and you're not able to do that. But seeing more like-minded people or people that you associate to kind of in your, in your sphere of like people that are like you, and you see them accomplishing that, that changes things. And that's the whole Roger Bannister thing, you know, the four minute mile, you know, yeah.

Chase  

Nobody did it before him. And then he did it. And what like the same year like three, four other people did it right. Something crazy. Yeah.

Sam

Right. So he didn't suffer from the same generalizations, deletions and distortions as the people he was with. And you know when he moved through that, it takes crazy people to break the mold. So I think those things are really, really important. And that's also kind of comes into in the therapy world, why group exercise is important, but also, and you know, the old system of medical exercise therapy that came from Norway, I believe, but was all about, they wanted to have people in similar conditions in the same room doing their therapy programs, because you're always gonna have those people, it's going to influence the group. And so that's kind of like that, you know, we're talking about mirror neurons, which is, you know, we have pacing and leading, and that's a natural thing that occurs is that either your, your leader and other people, other people are pacing. But those can transfer roles as well, in your social environment sometimes you're the leader, sometimes you're the Pacer, but you're always going to kind of take on the characteristics. And hypnosis teaches this, like, for example, the first way to induce a trance with somebody is you have to go first. So the hypnotist should be in a trance, to lead the patient into a trance. So if I'm speaking fast, my heart rates elevated and I don't feel relaxed, it's going to be very hard for the person you are trying influence to get to that state as well. So the therapists, same thing, you know, when you don't know what happened, understand pain and you know, I don't show subconscious signs that I'm convenient with what I'm trying to teach you, you're going to have mixed communication with the individual who's receiving that information as well.

Chase  

Like do as I say, not as I do kind of thing you have to you always have a problem with that.

Sam 

I think it is hard to convince somebody to change a belief that you don't believe. Because it may or may not depending on the sensory acuity of the person you're telling it to, may be able to tell there's something in congruent about the what you're trying to come across with. So congruence does make a big difference as well and so all of that stuff is all part kind of part of this, this entire process. 

Chase

Amazing, amazing. Well, before we kind of, you know, wrap up, you know, this is blowing my mind, I'm definitely I could go longer, but we'll have to get a part two. But you know, I brought up a manual therapy gun, a foam roller or lacrosse ball. Those are my go twos when I'm just you know, recovering from a workout or I'm just sore for you know, for posture from work from daily living, or just mobility, whatever the intention is behind it these are my go twos. Am I right in using these, you know, kind of learning more about, you know, what's going on with pain? How am I understanding it? Or what is my brain telling me? Like? Are these things actually doing anything for me?

Chase

Yeah, I mean, I look at everything. And I'm like, it's just a, I think, a form of sensory input. And so we're really looking for is you have this consistent state, right, of whatever's going on information that's going from tissues to the nervous system, your brain, and then it's outputting by having a behavior type muscle, whatever,

Chase  

Let’s start with this guy so handheld therapy gun, like, the receptors, like what's going on there? Like what, what's actually happening?

Sam

Well, you know, we call it a novel stimuli. And in particular, it's like that stimuli is going to come in, you know, from the outside, the tissue is responding in a certain way, you know, sensory input. And then, you know, if I put my hand on there, it's a novel stimuli. And it's, it's something different than what's currently going on. And my nervous system is going to take that information, and it's going to process it, and it's going to determine is as threatening as non-threatening? What's going on here? 

Chase  

How would you describe it? So this input I would describe this would be rapid, consistent intensity and pressure.

Sam

Yeah. And it does induce a stretch. So if I pull a muscle under tension, and then I percuss it and the percussion is pushing down into it, let's say that has a 16 millimeter stroke to it.

Chase  

It is fast; how fast can you count?

Sam

Around 2700 rpm. It's rapidly pushing into a muscle stretching it, right. So my challenge is that when I use it, these tools is I think, for the way that most people use them, where they're just going to put it on the muscle and let it sit there. And it's not very valuable. It's just like massage therapy, there's a difference between just lying there and being passive and just kind of checking out versus engaging with therapy. So if I put that on there, right, let's say that I have pain in my

Chase

I just want to localize I'm going to target it.

Sam

And then so okay, I could put this on there. But when I straighten my arm, I feel pain. And then I go like this, if I put the percussion unit on there, and you can vary the speeds in the application, and I start moving my arm, the outcome we were initially looking for is a state of confusion. So I might go this way and we've got input coming in, that if it's close to the area, where the receptors are that we're, you know, sending information that was threatening, it's going to create confusion. So if I put that on there, and you go, I can move my arm farther without pain when this precursor is on there. What is that doing? Your brain is like, changing the input. So the input is now taking that information that novel stimuli and changing what it's doing in the tissues. So when we start to move to this kind of more neurological basis of what it is that we're doing, you know, we start to move away from it. We talked about kind of before these mechanical eyes models. So we're talking about like this, these, you know, and I think in the therapeutic field, and people can be quite vicious on social media, the more evidence based kind of crowd which is right, and the saying that is not releasing fascia that is not doing any of these things. It doesn't negate the use of the tool, the tool is a good tool, 

Chase

And it doesn't negate the therapy, the person interprets they're getting. 

Sam

That's right, if they get therapy, if they feel better, you know, and they say, like, I use all sorts of tools, but the explanation of what I'm doing, I'm not creating nonsense, pseudoscience and reaction, the reasoning why I'm using these things. What I'm saying is I'm putting a novel source of stimuli into this tissue. And does that make the sensation that you feel different? Yes, it does. In a way that's less threatening? Yes. So I'm going to leave this on here. 

Chase

And I think that's a key concept in a way that's less threatening. That's what the brain has to recognize and latch on to. And that's something that I would recommend everyone, you know, to kind of introduce as a state of awareness. Anytime you're trying a familiar modality or something new, you know, is this a non-threatening input? I think that can be crucial.

Sam

Well, let's look at you know, in the field where everything is about hyper aggressive, soft tissue techniques, I won't name names, but we know those ones that are making people squirm off the table. And, you know, the reasoning why they're doing this is because the interpretation or the idea of what is changing in the tissue, and we all know that that's not what's happening. Research doesn't support that. And one of those in particular is releasing fascia. We know that, you know, fascia is hyper dense material, and there isn't mountains of research on fascia that's really done, you know, you can find on PubMed, a lot of it is just basically shows

Chase  

Relatively recently, only known. I mean, what in the last 50 years, 100 years, like I, I may be totally wrong here. But like our actual understanding head to toe clinical understanding of their being fascia, what it is, and how it operates it's in anatomy and physiology is a relatively new concept, right?

Sam

Well, a lot of it is being studied that actually has some value. The funniest thing is that you talk to who deals with fascia all the time, and you should really ask about this is talk to a surgeon and they're like, yeah, that's a crap you cut through that's in my way.

Chase  

Yeah, it's that coating of the sausage, I got to slice through it in order to get to work.

Sam

Did you put that fascia back together when you were done? No, I don't do anything with it, you know, but now there's new research that shows that fascia has some interaction or activity that occurs. But again, it's generally non-relatable to the therapeutic industry, because it's not has hardly anything to do with what we're doing. Because fascia has, let's say, you know, I think the cranial fascia are somewhere in say, 5000 pounds per square inch of density. So you're not changing that with that percussive and certainly, if it even was possible, it would be insanely painful. And it will take a lot of applications to stretch that kind of tissue. Like if you've got the idea, I think, you know, started would be like, the amount of force that a lion's mouth and teeth. It would take a lion could barely, like tear through some fascia in your body by I mean, that's a hell of a lot of application and pain to get through that or to change it or to form it.

Chase

 Maybe there's a new business model for the next handheld therapy gun and the lions bite. Don’t try this at home kids.

Sam

Yeah. So when we listen to this, and we're just like, wow, that's what's happening. And then you're like, Okay, let's ditch what I have. The problem is if we ditch the narrative of why these things work, and we talk about it more like this is non-threatening activity, and it's novel stimuli now, we get a little bit more into, you know, the reasoning why these things might work and move people away from some of these again, stories and overly biomechanical models. These changes are neurophysiological, they happen rapidly there, I could do quick things. You know, if I foam roll, you squat and your knee hurts and you've foam roll on your quadricep which is painful, you know, but it still does work. It causes blood flow to go to the area and it changes or alters the stimuli that the nervous system is experiencing. And then you squat again. And then you have less knee pain. Hey, that works. But let's be careful the narrative, right? Because the narrative is, is yes. So all of these tools will do these things but they're, you don't need any of this. I mean, that's the reality of the situation is you can use anything. You know, there's new, more evidence based kind of approaches to manual therapy. One of them from Diane Jacobson she's a PT and herr system is called neuro modulation, which is kind of a new take on myofascial release and myofascial release itself is has some hokey stuff to it, and what it might do, versus the idea that all of the nerves that are coming from deep are innervating, the dermal layers, that of the skin, and when you stretch the skin, you are actually pulling the nerves through these little grommet holes from which they originate. And nerves love multiple things. They love blood, they love oxygen, and they love movement. So when you slide those nerves around, you're creating an altered sensory experience. And the nerves will alter the behavior. In a lot of ways like for example, 

Chase

Making all the conditions just right for what it likes.

Sam

That's right. So when you do something, and you know all of these techniques, and I can generalize this insane osteopathic techniques and muscle energy techniques, contract, relax, skin stretching, a lot of people are just kind of blown away sometimes at the work that I do is non-threatening, there's no pain associated to it and large increases in range of motion and non-threatening movement just by stretching their skin with breathing. And they don't really understand it when you're totally trying to go back to these pain science principles and say, your nervous system is perceiving like how does it know when you move? And how does your back know to hurt in this situation? Well, some receptors in the tissue are sending signals to the brain to tell it when to stop. And if I can manipulate the perception that those receptors are feeling or make those receptors fire later, by holding a skin stretch for two minutes until your nervous system starts to check out. And then I let go with a skin stretch and you repeat the movement and now you can go 10 to 15% further. What just happened there? What happened there is I manipulated the reporting stations in those sense receptors, and when that person now moves 10, to 15 degrees more, call their attention to it, and then the brain will start to go, I don't understand what happened here. And I just saw belief just get floored.

Chase  

Or I mean, you hit on a key point to what happens when we hold a belief that we have a limited range of motion and injury, pain or whatever, and you ask someone to go through that range of motion or to move in a way that they think will aggravate that the clench, they tense up, they hold their breath, yes, the power of breath. And this I promise you won't get another tangent, but like I'm currently wrapping up James Nestor’s Breath, the book, what breathing can do for us or against us is blowing my mind is just, I mean, just that concept alone, like I bet if you are working with someone, and you go, Okay, go through this range of motion and they clench up imagine just like actually no brief, like just walk through some breathing exercises, and then see what you can do like that, that I think is one of the very first signals that we tend to send to our brain, like, Hey, no, this is danger, danger Will Robinson or no, actually, I can do this. Or it's not as bad as I thought before.

Sam

It happens on a subtle level and you know, we have these synesthesia patterns, which will occur like for example, breath, extension and flexion eye movement and those things trigger reflexes and initiate that process. So in the old osteopathic books, when you're using muscle energy techniques, let's say that somebody has limited range of motion, turning their head to the left, I will take their head to the left to the barrier, I'll back off about 5% to the non-threat, because I'm not stimulating the receptors, I'll have the person I'll put my hand right here and I'll say I want you to look to the right, turn your head to the right with a 5% effort. Take a deep breath, hold your breath, relax, let everything go, turn your head, your eyes to the left and then go further. And the range goes further. This is all muscle energy techniques. So you're facilitating this. Now remember, these micro breast holds are also a piece of it that are far below consciousness. So in trigger point therapy, and one of the things I learned early on when I learned from St. John neuromuscular therapy is first of all the language was wrong. So when you push on an area that had a trigger point, and they said, this is referring, I feel that pain going down my leg or whatever. Here's what I want you to do. Let me know when that releases. I had a problem with that statement. Because that statement is let me know when that releases as if that's something outside of you but it is not.

Chase  

The whole communication concept again,

Sam

So I changed the language and I say, let me know when you release that. And all of a sudden, I started getting better results. Because people go, it's not releasing. Well, why don't you release that.

Chase

You are putting the power back into the person.

Sam

You have to. So then where they go, well, how do I do that? Now we're on a better therapeutic course and say, here's what I want you to do when I push on that do you feel that sensitivity? Yes, your sympathetic nervous system goes up a little bit. If I had a heart rate monitor on you or whatever, I'd probably be able to notice the subtlety? Now when I feel that do you feel like this little micro tensing? And that's the importance by the way of like, when I push on a trigger point, is it a one to 10, we need to be a five, because then you can actually relax if it's an eight and a half. And so if I push on there, like, that's a five, would you take a deep breath, remind yourself of the pain science stuff that we talked about at the beginning of the session, no threat, no threat, and I'm in a therapy office, and Sam is pushing on my back and it feels amazing. Now let go. Does the pain drop? It feels like are you lightening your pressure? That's what people know. I'm just keeping the same pressure and what happened is your nervous system goes, this is no threat, and it's gonna down regulate the receptors, it's going to send descending information down to say, this is less important. That is the therapeutic effect. And people are what Why do you call your release, that's the release. And they go, that's it, you understand how powerful that is? The difference is, is that when I stimulate tissue and your brain is firing up that neuro tag, and you have the ability to not lay there and passive therapy and hope that it releases, but rather you're part of the release, by engaging with your sympathetic nervous system and releasing your own threat response associated to that stimuli. That's the magic people. That is it. So when you take that range of motion, and you move, and you go, I feel threatened right here, I want you to bet I'm feeling threat back off 5% How do I feel okay, that's less threatening, breathe. And I want you to breathe until you're convinced that you're fine. And that you move a little bit further into it. If you can't, now boom, we got a therapeutic modality, I'm going to stretch, I'm going to put that on you, we are going to use contract, relax, breathing synesthesia with eye movement until your nervous system can get into a state of reduced the threat and we're going to attempt that range of motion again.

Chase  

It's the human body, especially the brain, as of late neuroscience in the brain has been a huge interest of mine in the last like year, like six months to a year. But it just never ceases to amaze me. 

Sam

Diving into the weeds with that stuff and saying, oh, that doesn't work. That's junk. What are you talking about? It's input. I could use nothing. I can use my hands. I could have the person go into a light state of hypnosis. And I can have them rehearse the movement 20 times with no threat. And then I can have them repeated, it'll probably work. So remember that we're talking about the nervous system can't tell the difference between reality and what's vividly imagined. So if I can vividly imagine that Andre Agassi was famous for saying when he won Wimbledon, he didn't look too excited. You're like, what happened? Well, I already won women's Wimbledon hundreds of times. It was rehearsal. He rehearsed the response. So many times and we've seen those things where people do and wonky applied kinesiology lectures where somebody turns and then you know, they think about something a positive emotion, whatever, and then they can turn further, what just happened there people? There's stuff that goes on there and when you're doing that with the interpretation of misleading people, because you're coming up with nonsense reasons why that worked. I have a problem with that because there was a legit reason why that works. And even when I do this, and people go, well, that's just placebo. And I'm like, okay, you know placebo is a good thing but also at the same time no, it's not, it's altering sensory input into the brain and your brain is taking new information and integrating with it, you know, and again, but we have to people have a hard time realizing that a lot of their boundaries are actually because of their beliefs. And truly, when you're doing neuroscience work, neurons are traversing new paths relative to old ones, I'm sorry, that structural therapy, things are changing and because the neurons are actually doing different things so you're structurally changing the brain. So like, let's stop relating this to the realm of pseudoscience, placebo, blah, blah, blah, and be like, we're actually changing things. And that's what I love about and I forget the neuroscientists that you came in, and you ask any neuroscientist about this stuff, the neurosciences will tell you, yeah, the brain is changing. Yeah, that's called plasticity. So let's, let's get rid of this pain is in your head nonsense, these associations to language in situations that people have that have negative connotations, and make it seem like what they're doing is not real. It is real. But let's ditch the garbage bogus narrative. And the reality is that there are plenty of studies that show that even when people are told that this treatment is a placebo, it still works. So you don't even tell I tell people, I'm like, look, this is what we're doing. It doesn't change it actually, in my opinion, makes it better. It makes it work better because people actually understand what you're doing. And they go, I don't understand how this works, but I'm experiencing the benefits so cool let’s just keep doing it.

Chase  

I had a phenomenal conversation with a neuroscientist. She was on the show recently. Louisa Nicola. We talked all about like, these insane, tangible ways to increase neuroplasticity. She was a gem like just blows my mind.

Sam

Yeah. And you have somebody like her and me which was mesh and it's just really what you're talking about is just kind of like and this is the funny part is that all of this is like new science and you are like this stuffs been around for a long time, but nobody bothered to kind of look into some of that stuff and to really grab onto the parts of it that are working, and then figure out faster clinical applications for these things to actually put them in real time. And that's where we're talking, you and I are talking when I feel a wave is on the edge of what's available. And nobody knows, because we're now starting to play and playing and figuring out what works. But my next stop is, if I can find the time to do it, is again with more with hypnotherapy because I really think that that has the application that has been least emphasized in getting in and actually working with some of these subconscious beliefs and so forth in a more direct way, rather than an indirect way. Like right now we're using movement for that, we're using lots of different things that are indirect ways of doing it rather than kind of like working with it at the source. And there are lots of the Curable app, which is another one was just fantastic. Curable is that's they're leading the way with that stuff with pain metaphors, and teaching coping mechanisms, I think the pain psychology Institute is in West LA somewhere. So they're doing that stuff. And again, there's going to be integration here at some point where all of these disciplines are just going to kind of come together. And it's gonna revolutionize everything.

Chase  

Amazing and I mean, again, I could just keep going. This is an incredible conversation, I greatly appreciate you coming on the show and blowing my mind, giving some great new science, some old science and applications for my audience here to just like, tune into their bodies, challenge a belief system a little bit and just push through and to move forward in life. And that's what the whole premise is here at Ever Forward. And so I'll ask you the final question, then. How can this information help us move forward? How do you use this and do what you do? How do you live a life Ever Forward?

Sam

I would say to the first of all, that this information, I would hope to all the viewers inspires hope and most people feel that they're at the end of the line here, there's they've tried everything. And so for you haven't, you know, there's plenty of options and it's just more than often than not is a lack of creativity and you know, exploration, and never being satisfied. I mean, I think that's a really the key is that we tend to kind of run into a certain end point where we think we know everything there is to know about something and then that's all there is. But just realizing you're deleting, distorting and generalizing information. And the more you realize that the more you're like, oh, there's a lot more that exists out there that I know. And just becoming aware of those things, and starting to first of all, be skeptical, should always be skeptical of the things that you believe. And that's a hard space to hold. It's duality, which is I can believe something, but also and fervently believe it to the point where I can put it into reality and use it but also simultaneously be highly skeptical of it. Meaning I'm willing to change my beliefs, when new information comes along and it's better information, I will update my model. And that's how we work. And we need to work that way physically, and we need to work that way mentally, as we can obviously see as a reflection of what's happening in our society, that people are being awarded new opportunities to get new information, and they refuse because they want to cling to their models. But we have to upgrade, we have to constantly upgrade and seek out new opportunities because that's how we expand our horizons, we develop and we create new things. We're certainly not going to get people on Mars if we don't. But that's the mentality and I think it's the mentality that goes after that about the voracious learning and being open to learning new things and upgrading your model. If you can start with that, then I think a lot of filter down magic happens in a lot of areas of your life.

Chase  

Beautiful, beautiful answer, we got to upgrade our model. Absolutely. Well, I'm gonna of course have all the information down in the show notes and video notes for people to find more about your work and possibly even work with you but if they want to click on the link right here right now, where are they going? Where are you hanging out the most online? Where can they learn more?

Sam

Well, I'm a in the office practitioner so I'm usually seeing people all day every day I'm literally that that type of practitioner but go to releasemuscletherapy.com and somewhere on there, you'll find my book, which is just kind of like a nice synopsis of all of the research that I've gathered in different areas, I call it a work in progress. But it's really something that like if people want to work with me or they're just interested in dealing with their own pain issues I am like read this book, I've kind of gone through all the pain science literature and kind of put it together I'm not the I guess the most highly best writer but I am putting things together, here's the resources, these are the links, that is where I got this information from and start learning about this and be skeptical of your pain if you have pain and what might be the primary generators and what you should be looking at and so the website has a lot of materials on there, I got some good articles, things I like to talk about, you know, which we'll talk about caffeine and pain and sleep and pain, all these different things and some of the holes, glaring holes that everybody is missing in these things. But check those things out.

Dr. Amy Shah is an allergist and immunologist at Valley ENT as well as a speaker and consultant on health and mindset. In March 2021, she published her first book, I'm So Effing Tired: A Proven Plan to Beat Burnout, Boost Your Energy and Reclaim Your Life.

Shortly after starting her wellness practice, Dr. Shah was named one of mindbodygreen's Top 100 Women In Wellness to Watch in 2015. Clinically, she was named in Phoenix Top Doctors magazine in 2017, 2018, and 2019.

We kick off the conversation with the personal experiences that led Dr. Shah to learn all she could about burnout and, later on, offer guidance to others who are suffering through it. She was inspired to do her part in changing the mainstream perception of burnout as a “badge of honor” and steer people away from the glorification of “the grind”.

Listen in as Dr. Shah goes on to discuss the hidden dangers of supplements; why cases of burnout have drastically risen over the past year; the benefits of “circadian fasting”; and how optimizing your gut health, immune health, and hormone health can supercharge your energy levels no matter your age.

Follow Dr. Shah @fastingmd

Follow Chase @chase_chewning

Key Highlights

• Dr. Shah shares why she was driven to understand burnout and how it affects mental health and wellness.

• We’ve all heard of intermittent fasting. Dr. Shah introduces a new concept, “circadian fasting”, that combines the knowledge of circadian rhythms with intermittent fasting.

• What biomarkers should we look out for when recovering from burnout?

• Gut health, immune health, and hormone health are central to energy. Dr. Shah explains how to optimize all three.

• Chase and Dr. Shah describe how their nighttime routines evolved over time and how to get a good night’s sleep.

Powerful Quotes by Dr. Amy Shah

Real change in your life comes from changing your daily habits.

Giving your body food in the middle of the night is like me waking you up and asking you to do a complicated math problem in the middle of the night. You’re going to get it wrong, you’re going to be pissed that I woke you, and the next morning you’re going to feel tired. That’s how our gut bacteria feel when we eat close to bed or late at night.

We’re literally different people at different times of the day because the genes that are turned on during the morning are different from the genes that are turned on during the evening.

Gut health, immune health, and hormone health are all one.

Once you respect your own boundaries and your own time, other people start to respect them, too.

Episode resources:

• Join the Ever Forward Book Club 

• Get Dr. Shah's book I'm So Effing Tired

• Learn more about Dr. Shah

Ever Forward Radio is brought to you by LMNT Recharge

The time is ripe to make a splash. Despite the challenges of the past year, look closely enough and we can start to discern the seeds of optimism beginning to take root.

The time is ripe because taking moments to find enjoyment is a critical element of a healthy lifestyle. And ripe because there’s still much work to be done in combating the health crises perpetuated by sugar-loaded beverages and misinformed guidance around sodium.

And that’s precisely where LMNT has always, and will always, aim to make our biggest splash.

With that, we’re delighted to introduce you to Watermelon Salt. 🍉

We trust you’ll find it delicious and remarkably approachable (though still Salty AF, of course). And whether you’re making a splash in health and wellness, or in another cause near and dear to your principles, we hope this new flavor adds an extra charge to your efforts.

CLICK HERE to get your free LMNT Recharge variety sample pack or try their newewst flavor - watermelon!

Jeff Byers is a former NFL player and the current CEO of Amp Human, which offers innovative products that help athletes push the limits on their performance, adaptation, and recovery.

With an interest in both sports and entrepreneurship from an early age, Jeff always harbored an interest in finding creative ways to push his boundaries for growth as a human. “I was always thinking about the little things I could do to get better,” he says. “I tried to use my brain to work smarter than always just work harder.”

After retiring from the NFL, Jeff worked for a few years in the finance space before joining an early-stage biotech startup in late 2015. This company had discovered a way to deliver pharmaceuticals through the skin, bypassing the GI system which often limits the body’s ability to optimally absorb vitamins and minerals taken orally.

Not long after joining the company, Jeff and one of his partners developed a broad vision for a business offering products specifically formulated to optimize human performance, a space in which they saw, at the time, a huge gap in the market.

Listen in as Jeff talks all things human performance and optimization and why he refers to it as a “broad spectrum”. He also discusses the benefits of Amp Human’s flagship product, PR Lotion, and its newly released D+ Lotion.

Follow Amp Human @amphuman

Follow Chase @chase_chewning

Key Highlights

• Jeff explains how to differentiate between human performance and biohacking, and how he optimizes his cognitive abilities.

• Routines are great for introducing discipline; but could they also be a limiting factor to evolving, adapting, and breaking past barriers with regard to human performance?

• What does Jeff mean by “broad spectrum human performance”?

• Jeff speaks on the relationship between mindset and human performance.

• How do Amp Human’s products, particularly PR Lotion, help humans break their limits and achieve more?

Powerful Quotes by Jeff Byers

One of the things I learned from sports was how to make decisions, and how to make decisions fast knowing that you’re going to fail. It’s important to fail fast but how do you evaluate that and actually move forward over the long-term to really be able to create big gains over time?

Human nature is how we continue to move forward whether we are doing it willingly or not, or knowingly or not.

Our goal at Amp Human is to deliver relevant solutions using a systems-based approach to athletes who train with a purpose, or to humans who continually seek to level up.

We don’t know what the potential of a human is, and we won’t know.

We believe there are three core pillars to human performance: perform, adapt, and evolve.

How do we not just train harder, but also maximize everything around it including the mind, body, and soul?

Episode resources:

• Save 15% on Paleovalley's 100% grass-fed beef sticks at with code EVERFORWARD

• Get your free WHOOP 3.0 activity tracker and save on your new membership

• Learn more about Amp

Mike Matthews is the Founder and CEO at Legion Athletics, Inc., a company which offers all-natural, science-based supplements, including pre-workout, post-workout, fat burners, protein powder, multivitamins, and more.

Mike is also the author of several bestselling health and fitness books, including Bigger Leaner Stronger: The Simple Science of Building the Ultimate Male Body and Thinner Leaner Stronger: The Simple Science of Building the Ultimate Female Body.

Chase and Mike do a deep dive into supplementation and how to navigate an industry that has unfortunately grown to be filled with misleading claims, half-truths, and outright lies that leave the average fitness guy or gal at a disadvantage when it comes to getting informed on what the right products for them are.

Listen in as Mike lists foundational supplements that nearly everyone would benefit from adding to their daily regimen. He shares common shady marketing tactics and gimmicks that many supplement companies use to promote subpar products.

Finally, Mike explains the secret to becoming the number one all-natural sports nutrition brand in the world and what sets Legion Athletics’ product line apart from all others.

Follow Mike @muscleforlifefitness

Follow Chase @chase_chewning

Key Highlights

• Since supplements are only supplementary to your nutrition, what should people really be focusing on to get the most ROI on their training when it comes to their nutrition?

• What supplements should be top priority for someone who is already following a healthy diet?

• How can you know for sure if you’re really getting what it says on the label?

• What should you be looking for in a protein powder?

• What does “naturally sweetened and flavored” actually mean?

• Mike explains what makes his superfood supplement, Genesis, different from all the rest.

Powerful Quotes by Mike Matthews

You don’t need supplements to do what you want to do; just so you know. Supplements are supplementary by definition. That is true of ours and anybody else’s; so, don’t believe that there is a magic pill, powder, or potion. It doesn’t exist.

If a company is using proprietary blends in any of their products, just move on. Find another company. Why use a proprietary blend? It’s just for bullshit. It’s to add a little bit of marketing pizzazz in the names.

If a company is selling a greens supplement as a replacement for, say, “22 servings of vegetables”, bullshit. Stay away from that company. They’re either ignorant, or they’re malevolent—they’re just lying.

I believe in treating people the way I want to be treated. I think that should apply in business as well, so, I try to treat consumers the way I want to be treated as a consumer.

Episode resources:

• Get Beyond Bigger Leaner Stronger 

• Get Bigger Leaner Stronger 

• Get Thinner Leaner Stronger

• Listen to Mike's podcast Muscle For Life 

• Listen to episode 292 with Mike, "Back to Training and Diet Basics" 

Ever Forward Radio is brought to you by Legion Athletics

Legion Athletics is the #1 brand of all-natural sports supplements in the world. We sell supplements based on sound science that are 100% transparent, 100% naturally sweetened and flavored, and contain no artificial food dyes or other unwanted chemicals.

Scientifically-Backed Doses and Ingredients

• Every ingredient in our supplements is backed by peer-reviewed scientific research and is included at clinically effective levels.

• That means the ingredients and doses in our supplements are based on published scientific research demonstrating real benefits, not the restrictions of razor-thin production budgets or gluttonous profit margins.

100% Formula Transparency

• All our supplements are 100% transparent, meaning you know exactly what you’re putting into your body.

• We disclose the exact amount and form of each ingredient in all our supplements and never use proprietary blends.

100% Money-Back Guarantee and Free Shipping

• Customers either love our stuff or they get their money back. Period. No forms to fill out or hoops to jump through. That’s just how confident we are in our products.

• Free shipping within the USA and free shipping internationally on orders over $99

Click here to save 20% off your first purchase with code EVERFORWARD!

Interview transcript:

Chase

Yeah, so it's pulling up, like I said, some extra tabs to, to reference items and I wanted to make sure I got the episode number right from the last one you were on man. Exactly one year ago today, really? March 9th 2020. Well, it came out. It's when the episode went live. But I was back in I was back in Virginia, I think was like February, late January, February of 2020. And we caught up there at the old HQ in Vienna. And yeah, exactly one year ago today went live Episode 292 Back to Basics, man, here we are. 

Mike

synchronicity. That's wild. And in fact, the talk now supplement basics.

Chase

 Yeah, yeah, that's what I was talking to the team over there at Legion I was, you know, here's some great topics. And some things we want to kind of go over last time Mike and I really dove deep into the training fundamentals and training basics. Because it was right on the cusp of when this guy was coming out, you know, beyond bigger, leaner, stronger. And I was like, Yeah, let's go. Let's go the other route. You know, what are the what's the other big training principle when it comes to making any kind of change? And it's, it's the nutrition, it's the supplementation, so I guess, happy podcast anniversary, first of all, man. 

Mike

Yeah, man. Thanks for having me back. Appreciate it. Looking forward to the reciprocation. You're going to come back on my show, too. 

Chase

Yeah, that's right. You guys, I love your show. You guys dive into like the thick of it for anybody that wants to nerd out but just also very, very easily applicable ways to move the needle in your in your weight loss journey, your fitness journey, whatever you're doing.

Mike

Thanks, man. Yeah, I appreciate it. That's, that's what I'm going for. I like to get into the details. But I also like to stick with, like, try to make it as simple and practical as possible, because that's just the kind of information that I personally look for. So it's simple self-serving, but at least there are people out there who like it, too.

Chase

If you make it for yourself, there's got to be enough people out there like you as well. 

Mike

Yeah. That's how a lot of these come about is things like I wonder about that. And then look into it, learn about it. And then sometimes I learned things I can incorporate into my own regimen. Sometimes I learned things that are not worth incorporating. But then I can just share that information. So there's some efficiency there, I guess

Chase

And speaking of not worth incorporating, that's kind of where I would really love to start, you know, this episode is going to really focus on supplementation, a lot of myths, half-truths, whole lies, you know, just ways for the consumer wave away for the fitness goer, to really look at something in their nutrition in their supplementation. So yes, I need this. No, I don't. What am I being sold? What am I not? What is actually in here? But before they even get to that point, supplements are made to supplement a diet of weight training of physical activity of exercise, and proper nutrition. So before we even talk about supplements, man, like, what should people really be focusing on to get the most ROI in their training when it comes to their nutrition? 

Mike

Well, I mean, you said it right supplements are supplementary, by definition they are something that you can add to an existing training and, and diet program that's working. But if you don't have a training or diet program that are working, then supplements aren't going to do much for you. And if we were to envision the most important aspects of nutrition as a pyramid, supplementation would be probably toward the top. I mean, you could you could maybe say nutrient timing is a bit less important than the because like we're building a pyramid. Alright, we started with foundation, we start with energy balance, and then we talk about macronutrient balance and then we talk about food choices and making sure that you're eating enough nutritious foods. And those are the most important aspects of nutrition, whether we're talking body composition, or just health and wellbeing. And if you stopped there, and you didn't bother with supplementation, you didn't bother with nutrient timing, you didn't bother with playing around with meal composition, or trying to even really micromanage the fruits and vegetables that you're eating, which that would come into the food choices kind of straight on, which would be alright, let's make sure that you are getting your one to two servings of fruit per day, three to five servings of vegetables per day, probably one serving of whole grains is smart to throw in there as well and if you just want some bonus points, throw in some leafy greens, otherwise, just you know, whatever you feel like eating day to day so long as it's a fruit, it's a vegetable, it's a whole grain you're going to do well with that right? And so if you just stopped there, you're going to do very well. You will be able to achieve your fitness goals. You will be able to achieve your health goals, you will reduce the risk of disease and dysfunction. You don't need really anything higher up on that pyramid, which, which would include supplementation. That said, I would say that if you have the budget, and you have the inclination, I do think there are some supplements that are worth considering. Because they either add convenience, like in the case of a protein powder, primarily, it just adds convenience. I personally would rather when it comes 3pm, I would rather mix up a couple scoops of protein powder and just drink it down then like eat another chicken breast. But, but that's me, some people, they don't mind it, and they actually maybe they wouldn't want to eat the third chicken breast of the day, but they're happy to have some, that just gets old and even someone like me with the palate of a Rottweiler eventually, you know, eventually all I could do without the, the chicken tender, the chicken tenderloin again, so, so there's convenience, there is in some cases performance like creatine and beta alanine and citrulline malate, not major players, they're not going to make a huge difference in your results. But individually, they can make a small difference. And if you can add up enough small differences, it can be a, I would call it slightly significant difference. Again, I don't want to oversell any of this, because that's just the reality. And then we move over into the realm of health, in which case, I would actually say that's where I think the stronger argument for supplementation is, as opposed to body composition. Body composition sells a lot. You can sell a lot of pre workout, you can sell a lot of muscle build 

Chase

They see the end result and they think this is actually what got them there. 

Mike

Yeah, yeah. And when I understand when you're wanting to gain muscle, when you're wanting to get stronger when you're wanting to lose fat those are very tangible goals. And you look in the mirror, and you can see whether you're making progress or not. And that is at least 50% of why any of us do any of this anyway. And I absolutely at least 50% of the reason I'm in the gym every day is to look a certain way. And I don't think there's anything wrong with that. So you can sell a lot of that stuff. But if we if we get into I think more of the science of supplementation, I would say you can probably make a stronger argument for things that are great for your health that are difficult to get through your diet, or in some cases impossible, because you're just not going to eat the stuff. And we could start with something simple like, oh, an omega three fatty acid, like a fish oil supplement, unless you're eating several servings of fatty fish or a lot of ALA, which would be the plant based source of omega threes, and you have to eat a fair amount because of the absorption issues, you are probably not getting enough omega threes in your diet and if you bump those up, you can notice I mean it can benefit your physical and mental health and performance in different ways, it can impact muscle building, it can impact fat burning it can it can cause quite a few beneficial effects in the body.

Chase

So let's expand on that real quick before we kind of get into like the training supplement stuff. Supplements for first of all, great job we hit the head and hit the nail on the head on kind of just talking about why to supplement. Now that's keeping that kind of overall health and wellness person in mind of just I want to I want to feel good I want to just perform my best for daily living and you know, I'm generally active, certain things like a fish oil, certain things like focusing on micronutrients, focusing on your joint health, what things should someone be looking for and targeting first outside of their diet for that kind of general wellness blanket so to speak?

Mike

Yeah, so a fish oil. Certainly. Or you can go with a plant based omega three supplement, most people are fine with just taking a fish oil, I would say that is going to be the most efficient way to get the EPA and DHA molecules that we specifically want. And a multivitamin, I think it depends on the quality of the multivitamin and that can be all over the place, depending on the company and the formulation depending on how much money they're willing to spend on it. For example, Legions multivitamin is I actually have to we've been hammering our manufacturers to give us better prices, but I believe it's probably around $13 to $14 a bottle right now for us and then you have to add some extra expensive so it probably cost me $16 a bottle to send, to produce and get the multivitamin to a customer right. And to put that in perspective, a lot of the multivitamins that you see on the shelf at your local supplement store or on the virtual shelf over at Amazon they cost maybe about $6 a bottle on average. Half. And the reason is, is a lot of them, if you look at the formulations, they're just vitamins and minerals, and that it's either just that, or it's that plus of a couple of other cheap ingredients, maybe some amino acids and tiny amounts of a couple herbs and it's really just to pad the label and make it look like it's better than it is. 

Chase

You say that, in some of these products, such as a multivitamin. More is not always better, more could just be more for the sake of more. And when you throw a lot of sciency words on a label that could be misleading to the consumer of Oh, this is clearly the better choice. Right? 

Mike

Totally. And that that is a common ploy with many types of supplements is the kitchen sink approach, just make it make it a really long label list, and sometimes even includes some proprietary blends, which we can talk about that; more companies are moving away from that. So maybe they don't use the proprietary blend, and they have a transparent formulate? Well, I mean, it is I shouldn't put it in scare quotes. It's a transparent formulation. But the problem is, the ingredients either are just not good like there's no good scientific evidence that they do anything or the amounts are not good, the ingredients could be good, but maybe it has 1/5 or 1/10 of what you would need to actually get benefits. And so in the case of the multivitamin take Legions, one of the one of the ways that you can spot a potentially good multivitamin from one that is potentially not good it's just how many pills do you have to take per day? If you only have to take one a day? You can't fit that much stuff in one pill you like 

Chase

I’ve heard that name before one a day. 

Mike

The one pill a day approaches is convenient and maybe you can find some that are two a day and many consumers, I would say less informed consumers not stupid, just less informed. And I was once one of these less informed consumers myself. They like the convenience of that. And we do hear from customers who either asked, Why is triumph are Legion or multivitamin over at Legion why is it eight pills per day? And so what you do is you split it up four in the morning and then for dinner is actually the better way to do it. Just in general, even if we just look at the vitamins and minerals as opposed to taking the entire dose in one sitting, you'll get more absorption by splitting it up. But the reason why it's eight a day is because of all the extras I don't we just recently upgraded the formulation. So I'm going to say it's probably between 12 and 14 additional ingredients. I don't know off the top of my head because it used to be 14 I believe it we might have dropped one. I don't remember the exact number now but it's over 10 additional ingredients. And, and sure, I could go down to 6 a day or even 4 a day, but I'd have to start pulling stuff out. That's it that there's no other way to do it. And, and fortunately enough people, they understand what they're getting and they also are like, Yeah, I don't love taking the four pills twice a day. But I like what I'm getting for it. 

Chase

Do you think the argument could be made? I mean, because look at the end of the day, you me the work that we're in the content that we create, we are in the business of helping people establish healthy habits, keep healthy habits, I guess, to play devil's advocate a little bit could the argument be made for someone who is ready, there at that readiness to change level of the one a day pill of taking one thing a day to seemingly make their lives better and maybe that could be a catalyst to put them on the path to making better changes, more changes, versus maybe taking four to eight pills or something else could be a barrier? Like how would you kind of go around that? 

Mike

Yeah, I would say though, if we're talking about that's obviously the kind of the beginning stage of someone's journey or kind of the mini habit or the tiny habit phase? At that point, I would actually rather have that person focus that energy or that bandwidth, so to speak, on just eating a little bit better, or exercising a little bit more consistently. I would say let's just leave supplementation out. And, let's get so let's say you're at one serving of vegetables per day. Let's bump that up to two. And it might be in the beginning. Let's not even worry about calories or macros, right? Let's just let's just get some more nutritious food into your diet and let's improve your relationship with food a little bit. Let's get you used to enjoying these more nutritious food. And then maybe we'll start subtracting a little bit of, quote unquote junk food. Not that you can't have sugar and relatively non nutritious foods, of course you can Chase

The person probably wants less of it in their diet in their body.

Mike

Right. Right. So I would rather I would rather just hold off on supplementation and if somebody okay for at the point where we're going to incorporate supplements, and eight a day is just a no go, then I would find something that is decent than that is okay. What is four a day workable? Alright, I'm sure there's a four day out there that's, that's okay. I don't know exactly what it would be. But I'm sure I could find that. And, and to your point, then, okay, if they're going on the four a day, and then they're like, you know, what's another four? Who cares? Then it could be appropriate to upgrade them because they will get more out of mine than they're going to get out of the four day. But yeah, I mean, that's a perfectly valid point, I think. And back to your original question, then. So multivitamin, and I think a multivitamin is a good multivitamin is worth taking regardless of how well you eat. 

Chase

I'm so glad you said that, because that was going to be a follow up question I had, and you just brought it up, you know, I think bar none, no matter what anyone is going through in their health, fitness, wellness journey, a multivitamin, I would recommend that to everybody, before I even maybe had like a console or sit down with them. Because no matter what we're eating these days, it just, you just don't know the true level of nutrition and potency in your foods unless you're growing them 100% yourself. I think 

Mike

And again, micromanaging, I'll be talking about specific, it's hard to get vitamin K, for example, in forms k one and K two, and it's hard to get enough vitamin D unless you are conscientiously spending time in the sun. Really, that's you or you're eating a lot of fortified foods. But if you're eating well, chances are you're not eating a lot of fortified foods, because you're probably not drinking a ton of milk or eating breakfast cereals, we may be a little bit here and there but not enough to get, let's say a baseline of 2000 I use a day of vitamin D. Same thing goes for depending on dietary preferences, calcium, if somebody eats a lot of plant foods, for example, it can be it can be difficult to get enough calcium, zinc can be an issue and particularly with women who tend to eat less meat. Iron is also a common issue with women, you can benefit from a high dose if we're talking about comparing it to the RDI of vitamin B 12. And some people report more energy. Some people don't notice a difference, but some people respond well to a higher dose of B 12. But you're not going to get that through food. So yeah, there are I think it's just you can think of it maybe as almost like a little bit of an insurance policy. And a good multivitamin that you just add on top of a good diet, and I practice what I preach. I mean, I take of course I'm going to take my own, but I eat very well, by anyone's standards, I follow the advice I've shared so far. I also do kind of micromanage my food to make sure that I get in my dark leafy greens to make sure that I get in cruciferous vegetables. I mean, I'm traveling right now. So I'm actually staying with my parents, which is funny. I haven't slept in this house since I left 20 years, or 18 or whatever it's been. It's funny to me, like 

Chase

wait, I don't have to sneak out at night now. I could just come and go as I please.

Mike

I do not have to sneak my girlfriend. And so it's funny, but so here I eat what my mom cooks but yeah, she'll cook whatever kind of vegetables and it's not it's not how I normally go about it because I'm just kind of over the top normally again, I'm eating garlic every day and it's raw for example for the allicin and I and my wife doesn't particularly like that. I buy her horses so you know it balances out. And so despite that I still take I still take my multivitamin because of the there are some again some vitamins and minerals that I want to make sure I'm getting enough of and then there are the extras that I'm just not going to be getting. And so multivitamin important. I would say vitamin D I touched on that. It depends. You know, if you're if you were taking my multivitamin that has 2000 I use in it, that's a good baseline. You may need to take more but you probably need to get blood tested to really confirm that to check your d3 levels. Right. And then you could you could work with a doctor who could tell you like, Oh yeah, 2000s not enough for you so we need to bump that up to five that would be the case for some people. But 2000 IUs is that's generally accepted as like the baseline you want to be getting 2000 IUs for adults at least. And after that, I would say it's probably worth getting a couple of body comp things if you're into fitness right like a protein powder and probably creatine, if you are training your muscles just because it's inexpensive, and most people respond to it, it's natural. Some people just don't. It just doesn't help them. 

Chase

the most clinically studied. 

Mike

Yeah, it's just why not right? You take five grams a day or you or you take a good post workout that has five grams in it. 

Chase

I mean, it's just, I mean, look at the research, it's going back for decades and decades. .

Mike

Right, right. So yeah, I'd say that's, that's, that's a good, good place to start. And you had mentioned joints and, I mean, now we I do feel like we're getting a little bit into the peripheral, if we're talking joints, and then yeah, sure, there are other things that you can take as well. Again, more for health than then performance. But I would say, in my opinion, a joint supplement is probably on par with a pre workout supplement like do you need it? No. But if it's well formulated, it'll probably make a difference in your joints acutely and chronically. Like in the case of Legions, that's one of the reasons that I just really liked that product is it's not it's not just for people who have joint problems. It's also for people who have healthy joints and want to keep them healthy. And a good pre workout probably will make at least a slight difference in your training help you train a little bit harder, and over time, that can mean better progress. 

Chase

absolutely, man. And one last thing I'll say on the multivitamin thing before we shift gears when you brought up you know, I forget the exact word you just said but you're talking about the ingredients in the profile panel, when you kind of get into like what that really means. I before coming over to Legion I was taking the same multivitamin every day for about 14-15 years they changed the formula I think like twice over that times timespan, but I love the company I love the research they put into it and I could absolutely feel the difference over the years. Not every year. But you know, every couple years I would I would do kind of like a 30 day off cycle just like really test myself and absolutely was noticeable and just general vitality, general energy. I could see it in you know, in my urine I would even sometimes I remember one year I did a test right before a blood panel. I was going for going in for physical and like the years leading up to that it was you know, vitamin D looked great. All these things look great. I went off entirely in their life. Some things dropped here. And then so I would go back and cycle which I think is a very good point to make for somebody, you know, be an n equals one, you know, know your body, get some basic labs. But then you know, like know how know what your baseline is, basically, and then go in and test it out. But you know, try if that was the first thing in like 14-15 years, man to sway me over. So um, you guys definitely the proof is in the pudding there. 

Mike

And you have curiosity have you noticed any differences that in your blood work? Have you gotten blood work yet and then and then just subjectively. 

Chase

So I haven't gotten blood work yet. I'm a being a bad patient this year, actually was supposed to. Last week, I was supposed to have multiple doctor's appointments and ended up just having to reschedule everything. So I am very excited to see because at this point now it will be I think four months, okay, three months, three solid months on with triumph there. And, and again, it was right around the same time period where I was phasing out of that, that one bringing in you know, Legion, and it's just you know, wow, I'm back. Just honestly, when you know how good you feel at a baseline and that goes away. And then it comes back. You're like no, no, no, no, I don't need to cycle this off again. Like I like feeling good for damn sure.

Mike

Yeah, yeah. No, I totally agree with that. I think of how important sleep is in that regard. I've that's something I've come to appreciate more as I've gotten older and I'm, you know, I'm no longer invincible. And yeah, well

Chase

welcome to your 30s. Well, I think this is a perfect time to transition into a big area where we can add some value for the listener here in the consumer, the person out there looking to do the work in the gym, their physical activity, their nutrition, and they're ready to make that decision. Like I want to add in some supplements, but what are these ingredients? What's effective? What's ineffective? What are these proprietary blends we’re talking about, like, how can I actually look at a label, whether it's Legion or anybody else and know like, I'm actually getting what it says a good dose that's going to do me, you know, do my body right? 

Mike

Yeah, yeah, it's, it's, it's a bit tricky, to be honest, because some of it comes down to trusting the company. And so that means there's some due diligence there, as we're starting to look into who's behind it. Is there anybody even behind it or is it just a faceless kind of Amazon brand for example, there is one brand in particular, just for example, it's quite big on Amazon, that they, the people behind it are just marketers like they're not fitness people. They're completely out of shape. And so they're some of their products are okay. 

Chase

Beware the rise of the Amazon drop shipper. I mean, it's no, they don’t own a small businessman but you know yeah to your point the person behind the person running that that wouldn't be the person that I would want, you know to have

Mike

Unless they have like, Oh, well hold on, let me explain why you should take my supplements, you know what I mean? But in the case of this brand, I'm thinking of No, it's just, it's just marketing. That's all it is. Right. But I think what we can first start with is proprietary blends, I would say if a company is using proprietary blends in any of their products, just move on. That really that is that is my best advice. Just find another company. There are many, many supplement companies out there. And the reason I say that is we should probably first explain a proprietary blend is a blend of ingredients that when you look on the label, it's given a name. So it'd be like the muscle pump max, you know, and then it'll have a weight. So it'll say, you know, 1200 milligrams next to the blend, name. And then it'll list everything that's in the blend, but it won't tell you how much of each thing is in the blend. It'll just give a list and labeling standards. And this is not to say that, that all companies follow them because they don't but technically, they're supposed to list it with the first ingredient would be the greatest or the largest amount listed in weight and then the second would be the second most, but let's say it's a 1200 milligram blend and the first ingredient is maltodextrin, which is a cheap carb for example. And then the next ingredient is creatine, good ingredient. And as a consumer, you might look at that and go I don't really know what maltodextrin is. Oh, but creatine is good, right? What you don't know though, is the amounts it could be 1100 milligrams of molto and, you know, 100 milligrams of creatine and that's it. Let's just say this blend had two ingredients, right? 

Chase 

It's a very cost effective blend. 

Mike

Exactly. It's a tasty it's a tasty blend, because molto is just sweet, right? And 100 milligrams of creatine though, and this gets to this point of clinically effective doses, meaning a dose that was proven effective in clinical research, that's about five grams, you take about 5000 milligrams of creatine per day on like that, that's just your standard dose to really reap the benefits that the marketers are probably going to be referring to in their, in the, in their marketing, right, the studies that show that creatine works. And so why so, to, to that point, then why use a proprietary blend, it's just for bullshit. That's really the reason to use it. It's, it's to add a little bit of marketing pizzazz in the names, the names are often, you know, kind of sensational over the top bodybuilding type, you know, get super swole super shredded type stuff, right? 

Chase

Drink minotaur

Mike

And then to hide the doses of the individual ingredients. Because if you the consumer, let's say often these blends have a lot of ingredients because it looks impressive, right? It has like 10 ingredients. And as a consumer, it's easy to assume Oh, well, I mean, shit has 10 ingredients, at least one or two of those have to be good, right? 

Chase

Getting my money, you know? 

Mike

Yeah, yeah, reasonable assumption, right? In many things in life more is just better, right? Not always, but sometimes it is. And so what consumers don't realize though, is of course, it's the amounts that matter, not just the ingredients themselves. But if they were to see amounts, then they might be a little bit suspicious here to see three milligrams of reishi mushroom or one of these other mushrooms that are popular, you might wonder like three milligrams, milligrams, that's all that's a very small amount. I'm not sure I'm not sure that's going to do much of anything, right. So you use the proprietary blend to hide that. So any company that is using a proprietary blend, there may be the I can't say they're all full of shit, but most of them are full of shit. And again, as a consumer, I don't think it's worth trying to go any further figuring out Wait, wait, is this one actually full of shit or not? 

Chase

Sorry, man. I got this random image in my head. Did you ever watch the show on History Channel Ancient Aliens I've seen some of it. Giorgio. Yeah, the hair guy. He's like, I'm not saying it's aliens, but it's alias. So basically, like you're saying that all proprietary blends are aliens. 

Mike

Correct. Correct. We are originally formulated by ancient astronauts. Yes, correct. So yeah, yeah, the first proprietary blend goes back to sumur 1000 BC, it was there at Stonehenge,

Chase

actually, this proprietary blend is the magic dust that enabled Stonehenge to assimilate you know, on its own.

Mike

Correct, correct this, this is the legendary Starfire nectar of the gods that they that they drank to live forever. Legionathletics.com use my use my coupon code. 

Chase

The thing is that there would be some guy or girl out there that would like, find that appealing. And they would want to just like grab ahold of the most secret of ancient sauces and blends and like, I don't need to know, I don't want to know, but just, you know, if it's attached to this, this, I want to believe I want to believe. That's a whole other concept of you know, how, as on the consumer and someone who's on a realistic health and fitness journey, like you have to kind of detach yourself from other people's and results, just because you got you know, Mr. Olympia on this cover label of a proprietary blend of a supplement. I mean, that's, I mean, it's sells, and maybe he does use it, but is that what he took when he was at your point in the journey? Maybe, maybe not. You know, this is the whole point of do your do your again do your due diligence.

Mike

Especially if we're talking about muscle building anything? Like, how much of that intro workout you know, cellular swelling supplement has to do with his 21 inch guns. Is it that or is it the 10 the 10 grams of dedication that he's on.

Chase

But to your point, building muscle. Another thing I love about Legion I love about your you know, your work and you know, kind of just unfolding a lot of the half-truths and whole lies in the supplements industry is when it comes to protein powder I think that is one of the most tried and true if, if people are thinking supplements in the fitness industry, they're probably thinking protein powder. And what I love about you guys, now I've been kind of on more of a plant based kick the last almost year. And so for personal reasons. And also, I just noticed a subtle difference in my digestion, bloating a little bit, you know, when I switched to a vegan protein powder, and you guys have both, but I noticed a big difference as well. Like the same benefits the same basically the things that I didn't feel when I was on the vegan protein powder with your whey plus protein powder. And when I was diving more into it, I was really amazed that you know, you guys have gone through a lot in terms of the protein isolate the grass fed aspect, even down to like a single source from where all this this whey comes from. So when it comes to protein powder when it comes to these proprietary blends and stuff, can you kind of walk us through like someone's looking at a protein blend, like what is actually good for them? What should we be looking for and supplementing our diet for protein and or looking for you know, muscle hypertrophy here? 

Mike

Yeah, yeah. So, a couple of important things with a protein powder is you’re going to want it's okay if there's a protein blend, that's not necessarily bad, like our, our vegan protein is it's a blend of rice protein and pea protein. And we combine those two intentionally because they have complimentary amino acid profiles. One is strong or the other is weak and when you combine them together, their amino acid profile looks similar to whey like that combination is often referred to as the vegans whey. And so we created that that blend now it's not a proprietary blend, we don't give it a fancy name it is just blended protein. It's just half. And that's, I believe it's half. It was some time ago and we put that together and we haven't changed it because that's just the way to go with it. But regardless of protein blend is not quite the same necessarily as a proprietary blend, but the first ingredient should be a higher quality protein. So let's say if they're trying if the marketing is leading you to believe that it is a whey isolate. So if it's straight up claiming it's a whey isolate or calling out whey isolate in some way, and whereas whey isolate is not the first ingredient, let's say it's a concentrate, whey concentrate is the first ingredient, then one red flag because it's just misleading. Like when if you are in emphasizing the whey isolate, then you're trying to get people usually what they're what the marketers doing, they're trying to get people to believe that it is a 100% whey isolate, when it may not be right. So if you're looking at the label, and the first ingredient is whey isolate, then that's a good sign. Now, if it's a blend, and it also has whey concentrate, or maybe a milk protein, source of milk protein, like it could be, it could be milk isolate or milk concentrate. Again, that's not necessarily a red flag, it depends how it's being presented. So if it's just being presented as a whey protein, then that's okay. I would say any one of those three as the first ingredient is, is acceptable, whey isolate would be the highest quality, it's at least 80% protein by weight, the lactose has been removed, you're going to most people, especially those who have, I wouldn't even say so sensitive stomachs but who are who have had stomach issues with whey proteins in the past are going to do better with an isolate simply because first and foremost, the lactose is removed. And then there also are some just other elements of the protein fractions themselves and the milk that the whey protein came from. And in the case of you abroad, you had mentioned this in the case of Legion, we are currently working with all of our of our protein comes from small dairy farms in Ireland. And we're actually vetting it's a very similar setup, but they are in the Netherlands. And it's, I would say it's the both of them are like top tier, basically whey isolates. And we're checking out this this Netherland product, because it may allow us to bring the prices down a little bit and not lose anything in the way of quality. And because there are there are some we're getting the Irish protein through Glanbia and because of like import export, there are a couple things that have nothing to do with the whey protein itself. It's just several dollars more expensive

Chase

 Other things that just get passed on to you 

Mike

Exactly and so we're checking, we're checking out something that is very comparable, but it's all the all the farms are in the Netherlands. But the point is the reason why I originally chose that Irish protein at the time, I was reading something from the US from Ireland and from New Zealand, I think were the those were like the three best way eye slits available basically at the time. And the Irish wound and what is currently what we're currently selling, it just really stood out to me the mouthfeel is very crisp, very creamy, despite having like no fat, you know, zero or maybe one gram per serving. And it tasted just noticeably better. And it wasn't it was the same flavor lab so that wasn't it, it just had a better taste. And it was just the clear winner to me. And since you know, we've been selling that 

Chase

that's the same thing with like, with meat when I eat grass fed steak versus anything else, which these days, I really make a conscious decision to only buy grass fed meat. It's so noticeable. I mean, I think that just speaks to the quality of life that the source is having the quality of light, the quality of activity, the quality of ingredients, and how they're just they are going about their natural lives and like the more natural everything along that journey can be I mean, any result any end result along that path, I think is going to be quality. 

Mike

And what's great about it is it doesn't really matter why all that matters is you notice a difference, really at the end. So why in the end, why? It's hard to say actually, nutritionally, like you know, there's some research that has looked into the nutritional differences. And there are some differences, I think it's fair to say the grass fed beef is a bit more nutritious, on average, but that wouldn't exactly explain why you just feel better. And is it is it subjective? Is there a psychological component? Maybe, but in again, it just, it doesn't really matter? Because you notice a difference. So that's it, you know what I mean.

Chase

That's a good point. I mean, that goes kind of goes into the whole aspect of, you know, placebo effect, I think, would agree. If I'm taking something that I maybe know nothing about how it was sourced how it was made. It could be a phenomenal product over here. But you know, product B is one that I know the company, I know somebody that works there, I know the land on which you know, it's grown or harvested and I just have some kind of association. I can tether myself to that more. I have It's almost like you develop more empathy for what you're putting into your body. And if you feel some kind of way, a positive way about just starting off with something, then you know, that definitely has to feed into the psychosomatic aspect of the results that is going to give you I mean, you can literally be given the same products as B, but if you just have a better association to B, then I think that could definitely play a role. 

Mike

Oh, for sure. I mean, there's a lot of research on of course, the placebo effect, but then step over into research, more related to marketing that shows that people's first impressions markedly influence how they end up liking the product or service. So when they land on a website, it actually starts right there. But it also could be when you receive something in the mail, how does it look, all of those things matter. And that's more, that'd be like getting off into a business discussion. But that's why it's smart to really pay attention to all the touch points that people have with your business and really work try to make all of them as good as possible, because the more you can create a good, especially first impression, the more likely they are in the case of supplements, the more likely they are to like my stuff. I mean, that's just that's just a fact. Like, if they hit my website, and they like it, and maybe they interact via our live chat with there's a little chat there that pops up and we have certified personal trainers that are live. Probably, I don't know if we've added the weekends yet, but certainly during the week, where people can just ask questions like you don't, it's not just a pitch, it's ask questions, and I'll help you out. And we have people that are personal trainer, certified trainers, not marketers like that, and they don't and, and I actually I don't, I don't have any financial incentive in place for them to sell things like I don't give them bonuses. And that's intentional, because I really just want them to be able to help not have that high pressure to like, okay, now you got to buy something. And we have on the website, we have probably over 2000 articles by now on all kinds of things. And I've recorded a lot of podcasts. So we have a lot of good resources too. Often people have questions, like if somebody hits the website, and they see the chat, and they're like, oh, how do I get rid of belly fat? What do I do? And instead of getting into a long chat discussion back and forth, in that case, what the trainer can do is shoot them a link right on our website

Chase

go to an article go to a podcast.

Mike

Here's an article on just that. And there's also a podcast, if you want to listen to me explain it. And you and then and then you can check that out, you know, and then often people will and then they'll have follow up questions and they're able to continue the discussion. So it's, it's pretty cool in that regard. But anyway, coming back to coming back to the protein powder, 

Chase

we'll save the business conversation for March 9 2022. We'll just keep things rolling next year. 

Mike

Yeah, man, maybe Rona will relented by then. And we'll have we'll have more people interested in that. But yeah, so So coming back coming back to protein, the blend or not or no blend is not necessarily a negative sign. However, in the case of whey, you do want to see as the first ingredient a form. If it says whey it should be a way it should be whey isolate whey concentrate, it should not be any sort of milk protein, not that milk protein is bad, per se, it's just the it's the cheapest form of protein powder really, you can buy and the quality can vary widely. So the quality can also vary widely in whey concentrate, for example, a low quality whey concentrate, which I get pitched on all the time from Chinese suppliers. It can be as low as probably 30 or 40% protein by weight, and the rest is just fat and carbs. And if I were really unscrupulous, I could get that stuff. And then I could amino spike it by I can throw in a cheap amino acid that's nitrogen rich. So it'll test out as having, you know, 20-25 grams of protein per serving because it will have the nitrogen that would be present in 20 to 25 grams of protein per serving, but it actually doesn't have it has maybe nine grams of rest. And the rest is glycine. Glycine is a good one for that because it's it tastes good. It's sweet, and it's nitrogen rich. And, and so whey concentrate can vary again, from 30 to 40%, up to 80%. If it goes above 80, then it's now a whey isolate. And so that's one of the nice things about a whey isolate for it to actually be a whey isolate it has to be at least 80% protein by weight. And so if you are choosing a whey isolate, then you are you're not necessarily again, I don't want to say like oh you're just getting a better protein and you're going to, you're going to build muscle faster with the whey isolate than the whey concentrate, or even the milk protein? No. But you can be a bit more confident that it is a high quality product. Whereas the concentrate, it really depends now, who are you getting it from? And do you trust that company? You can look around online to see if there have been any third party lab analyses. There are many that you can find like I've seen quite a few on Reddit over the years where people who work in labs just take it upon themselves to buy some proteins on the market and just run tests. And some companies just then just put the data out there and say, Hey, here's what we found. Just so you know, for example, I've seen Optimum Nutrition consistently test well, over the years that I've seen people do that and that's, that's no surprise. I mean, they are the 800 pound gorilla there, they probably do over a billion dollars a year. And even most of that is proteins. I mean Glanbia owns them, they're fully vertically integrated, it'd be really stupid for them to do what I just said to amino spike to get cheap protein and then try to cut corners and then get caught. That'd be really dumb. So I'm not surprised they don't do that. And then you should also look with a protein powder, you should look at the size of the serving. So let's say it's 28 grams, and you want you want the amount of protein to be, it's not going to be exactly 28 grams because even in the cleanest, simplest protein powder unless it has nothing but protein powder. And that's it no flavoring, no excipient like really nothing, then you know, then yeah, it could, it could more or less match. But if you want it to taste like chocolate, for example, even if it is completely natural ingredients, it's going to require ironically, even more sweetener in particular, and also flavoring but more so sweetener if you're using natural to get it to taste good. So you're if it's a 28 grams serving, for example, it only has 22 grams of protein per serving, or 23. That's not a red flag, you just want to know, Okay, what else is in there? And if you look at the other ingredients, you're like, Okay, so it has stevia, it has some natural cocoa, it has some salt, and it has a couple of other things. Cool, I get that. But if it were a 28 gram serving, supersize, and that's listed right in the nutrition facts label, and it only had 19 grams of protein per serving. What else is in there? And you might find like, oh, it has a bunch of carbs? Well, that's an that's a no, no, like adding a bunch of carbs to a protein powder is just inappropriate. It's just done. Again, it's usually something cheap, like dextrose maltodextrin. And it's done to make it taste good. And but it's at the expense of calories and macros that you're now wasting. We want to drink protein, we don't want to 

Chase

Unless you're in like the meal replacement shake kind of then you're more on target. 

Mike

Correct. And, and that's I mean, that's another issue that something I don't like about a lot of those products is how many of them are full of dextrose and multi, just really cheap ingredients. But yes, correct carbs, at least are they are appropriate in the case of a weight gain or a meal replacement, but not in the case of a protein supplement. And then you should also I would say take a look at the at the labels, the ingredients and if there are a lot of very multi syllabic fancy sounding words that you pronounce again, you might want to look elsewhere. I don't I don't want to say that, that all chemicals are bad, and you'd be afraid of chemicals. But it's just not a good sign. And I say that, you know, working in the industry and knowing what goes on behind the scenes and knowing that it's not necessary to have a bunch of chemical junk in your products. It's just not I also this is something that is it's not as it's not as important as some people would have you believe but I think it's important enough to make my line all natural, which costs me a lot of money. I mean, to give you an example, my pre workout Pulse, it costs on average, I want to say probably $3 to $4 just to flavor and sweeten it with natural ingredients. I could literally cut that down to 50 cents a bottle if I went away artificial. If I was sucralose it would cut down the amount of masking agents that we need. Sucralose is super sweet. It's super cheap sucralose is bullshit. It's just a what you can do with sucralose is 

Chase

So I mean I see that on Legions products and yeah I see that on a lot of other products really defined for so what does it mean naturally sweetened and flavored? Is that just clever marketing? Or what do you all actually putting in there rather not putting in there to maintain the integrity of naturally sweetened and flavored ingredients? 

Mike

Yeah, that's a good question. And it actually, it brings me to another common sleight of hand that supplement sellers will use because the natural space, the natural supplement space, the natural food space, I mean, really even the natural beauty product space, natural is growing more people are more and more consumers are gravitating toward products that are more natural, containing fewer ingredients containing fewer chemicals. And that trend, I think, I don't think that that wave has even begun to crest yet I think that trend is going to continue to grow indefinitely, probably certainly into the foreseeable future. And so what some supplement marketers will do is they'll it'll say, naturally sweetened, or it'll say naturally flavored on the bottle right now and like Okay, that sounds good. If it's natural must be good, which is actually kind of a fallacy. That's how a lot of people think, right? Like, like, for example, ascorbic acid is not it's not natural, vitamin C, it's not right but in the body is just as good as the natural vitamin C, like, in that in that case, you know, the cofactors that come with eating an orange if we're talking about vitamin C, it has the same effects in the body as ascorbic acid. But anyways, so if you if you then look though, on the nutrition facts panel, if you look at the ingredients, what you may see is like wait a minute, yeah, this has stevia, and it has a resveratrol, which is a sugar, alcohol natural and, and even research even shows they can have health benefits. So that's cool. But then it also has aspartame or sucralose, you're like, wait, what? Because they didn't say that it is 100% naturally sweetened, they just said, naturally sweetened, 

Chase

made with 

Mike

 Or they'll say naturally flavored, if they don't even have any natural sweetener in there. They just want to be able to put the word natural. And so again, as a consumer, when you see those things, I would I would implore you to not then just get into rationalizing there, lack of integrity for them, like oh, well, they probably didn't mean it. No, that's exactly what they meant. They meant for you to think that it is a natural product when it is not. And if they're willing to do that, what else are they willing to lie to you about? What else are they willing to try to fudge to make more money. And again, having been in the space now for seven years, in supplements, in particular, for seven years, I can say people are willing to do a lot of shady things for money. Unfortunately, that's kind of how the world works. And most of people's unethical behavior is just driven by greed. And it's unfortunate, but that's the human condition. I don't know what can I say? 

Chase

And look at even more in detail, you know, the consumer here, look at you know, how much of that natural word or sentence was in big print or glossy film? And then how much of everything else was tiny, tiny small print, 

Mike

Sometimes it's not even there's no, there is no tiny, it actually is just like, oh, naturally flavored or just naturally sweetened. And not the made with natural sweetness just straight up naturally sweet. So in the case of Legion stuff, it is truly 100% naturally sweetened and flavored. That means that there are no artificial sweeteners, there are no artificial food dyes, and no other artificial ingredients whatsoever. No chemical junk, except I would say, and this is this is, again, just me being very conscientious there is ascorbic acid in Triumph, for example. So that is you could say oh, well, that's not a that's not a 100% natural sport multivitamin and yeah, that's correct. But actually, that's why I actually don't say it is just and nobody would, it's me being like overly pedantic. It's not It's not even something that anybody would probably even bring up, right, because the vast majority of the ingredients, actually the natural sources are better. So we go with and in some cases, we choose very specific sources of ingredients that that have proven to be better absorbed. But there are a couple where it's like, there's just no reason to go ascorbic acid gets the job done. You're not gaining, you're not you're not getting anything, which you know, ironically, as I say that, I think that from a marketing perspective, it may be smarter actually, just to go with the flip the couple natural ones in there shortly because then it truly is like right now it's 97% or whatever. And actually, I'll make a mental note of that. But regardless. So why is this important? Why did I choose to go all natural is particularly with the natural sweeteners and you know, actually, I believe I actually just interjecting into my own mind here, I believe I believe I did actually pass that over to my CFO, like, why don't we just replace these couple with the natural so then, just from a marketing perspective, we can get a little bit of, of a boost from it. And then it's 100% honest, you know what I mean? But regardless why what why natural sweeteners, why natural flavoring and natural dyes as well that like come from fruits, for example, instead of chemical dyes? And I would say that none of those things are as bad as some of the alarmists would have you believe the what's the what was that girl? She's food, babe, like, Oh, she's probably still a thing and whatever, but like as the food babes of the world and have you believe? Yeah, the GMOs are not killing you. Just if you need to, if you can afford to get organic produce it, it may be worth it, you can get a bit more nutrition, maybe you'll get a bit less exposure to pesticides. Personally, I noticed a difference in taste. That's why I stick to organic produce, like it actually just tastes better to me. 

Chase

Real fruits and vegetables, yes

Mike

 It makes a difference. To me, at least I can taste the difference. You give me an organic banana versus a conventional and I could tell you which is which and organic strawberries

Chase

local farmers market Farmers Market organic stuff. It's just like, it's just next level think

Mike

yeah, you immediately bite into that strawberry and then you just get like a conventional strawberry Driscoll or whatever. And it makes the conventional almost tastes like nothing just like watered down sugar with a little bit of strawberry flavor palate and yeah

Chase

exactly your palate and then almost kind of differentiate the ingredients that make up this thing they are trying to sell you as a strawberry or whatever it is, versus all the other organic stuff. It's just like it's just like nectar of the gods that makes a difference. 

Mike

So with these artificial ingredients, it's not that artificial sweetener is poison, or that the food dyes are poison, and that you can't have any amount of them under any circumstances. No, not true. But what is true. And there's more and more research that is proving this out is that if having too much of those chemicals every day is probably not good for your long term health, it's probably not good for your gut health in particular. And chances are, you'll notice a difference just how you notice when you have one whey protein versus another chances are, dear listener, you will notice a difference between eight to 10 servings of sucralose Ace k aspartame and what is the couple of the blue and red and yellow food dyes that you'll find commonly in particularly in sports nutrition products. versus not like I noticed a difference and I tend to have a steel trap stomach it takes a lot to upset my stomach for me to notice anything. And for me, it's probably about four or five servings. So I have four or five servings of any these things I just mentioned I feel a little bit off like my stomach just feels it just doesn't feel right. It doesn't feel good. And in the case of sports, nutrition, people who are into this stuff they will have it can easily hit eight to 10 servings, depending on how sweet the product is. And so let's say let's start with it starts with the pre workout. And maybe they even you know, use one and a half servings. And again, it depends on how much is in a serving some pre workouts are sweeter than others. And then maybe they have a scoop of protein before they workout. a scoop of protein after they work out. They have a post workout supplement, maybe they have some BCAAs, which is a worthless supplement, but it's popular. Maybe they have some BCAAs or an intro workout, then they have some protein powder later. And then they maybe have the green supplement and you know it goes on then they are drinking more BCAAs and that's just that's just their sports nutrition. Maybe they also have an energy drink or two on top of that. So it can it can be pretty significant and doing that every day for weeks, months or years on end, is I do think it's fair to say that there is good scientific evidence that that is probably not ideal for your health. Now, if you were just to have a serving or two a day, for example, and maybe not even every day, I don't think it's fair to say that anything bad will likely happen you will almost certainly be totally fine. But again because of sports nutrition and because of how popular a lot of these products are and because of how into supplements a lot of gym goers are that's why I just thought that and this again is really was me scratching my own itch this was me creating the stuff that I wanted as well for myself but that's why I thought it was appropriate to go all natural and fortunately now again that trend is growing so we're able to legitimately claim that we are the number one biggest all natural sports nutrition brand in the world if you look at it just in terms of revenue really because there are companies that have natural like they'll do what I was talking about earlier they'll combine the yeah you know the natural with the unnatural but there aren't many brands out there that have fully committed to natural like we have.

Chase

Mike I love it man and getting kind of towards the end here I want to switch but

Mike

hold on one sec let me just shut this fucking window I thought it was a problem. I don't know what the fuck they're doing out there. Hold on one sec. All right. Sorry, fucking goddamn construction site out there. How are you guys running power machinery every day? 

Chase

Yeah, dude, it reminds me living back in DC. It's just I felt like every single day from 7am until like 6pm was how do you always have something to jackhammer? Like, you can't need to like fuck up that amount of like asphalt every day. I don't get it. Jesus, I want to go back and talk before we wrap up. I want to go back to one thing that I wish he would have slid in right when we're kind of talking about the like multivitamin stuff, but it's all good. We're going to talk about the green superfood. Because that's one big thing that I think besides a multivitamin, no matter what the journey someone is on again, you can have all the best eating habits in the world to a certain degree, I also make the argument that most people could benefit from a increase in their attention on micronutrients coming from a super greens powder. Yours Genesis. Again, love what's in it and love what is not, all these things we've been talking about no proprietary blends backed by science third party tested 100% naturally sweetened. But you guys actually, you have a couple of things in there that not a lot of other green superfoods have in particularly mushroom, reishi mushroom and spirulina at the doses that I see; five grams of spirulina three grams of Reishi. Can you touch on the importance first of micronutrients? Why micronutrients in in the form of like a green superfood powder can most likely benefit the general public? But also like, why spirulina? Why Reishi? And those doses? 

Mike

Yeah, yeah, the greens supplement is one of my favorite of ours, because saying these gradients, the ingredients are unique. Your average greens supplement is just mostly a blend of cheap blend of fruit and vegetable powders, which is okay, but I didn't do that because I would rather people and this is in the sales page. Like I would rather people just eat enough fruits and vegetables and, and more importantly, you really can't replace fruits and vegetables with powdered fruits and vegetables, you're losing fiber and you're losing other cofactors other elements that are in the food that you lose if you are taking a supplement. And that is how a lot of green supplements are sold. And that for example is one of these other red flags. If a company is selling a greens supplement as a replacement for or saying this is like getting 22 servings of vegetables in one scoop again, the pitch is like don't worry about eating fruits and vegetables just take this powder, bullshit. Stay away from that company because they're either ignorant or they are malevolent. They're just lying. It's one of the either they just don't know what they're talking about. And they think that that they're just marketers right and they haven't really looked into it. Or they know that's not true, but yeah it is music to some people's ears.

Chase

Exactly. Their spiel is like, hey, never have to touch a vegetable again in your life like that's not happening. 

Mike

Or maybe they're trying to be a little bit more coy about it. Okay, yeah, you should still eat some vegetables. But check this out. This has nine servings of blueberries. It has 22 servings of broccoli Like do you want the bucket of broccoli? Or do you want the little scooper? So ours is very different and the reason it's green for example is the spirulina actually. And spirulina will make anything green. So be careful with that 

Chase

Including your clothes, your sheets, your hands. 

Mike 

Correct, correct. And it is an algae and it is very nutritious. And there's quite a bit of research on it. And funny enough this is this is probably Kurtis His name's Kurtis. He is the co-founder and former lead researcher and writer of examined.com so anybody who's been to Examined most of that technical stuff was researched and written by Kurtis. He is probably the single most knowledgeable person that I'll ever meet when it comes to just biology and supplementation. He heads up Legions Scientific Advisory Board. So he really he has been the brains behind the formulations from the beginning. And so I take essentially no credit for our formulation sometimes I have some input that is no but usually not honestly because not only that we have other people other thought leaders in the evidence based fitness space on the board, Dr. Spencer Nadolsky, Menno Henselmans, James Krieger, Eric Helms and others. So between all of them, I usually don't have much useful input honestly, sometimes I'll find some research that Kurtis just hasn't found yet. Like he probably would as he does his rounds, but I'll send something his way occasionally where he is like oh that's interesting. I hadn't I didn't see that. I'll look into that. 

Chase

Mike's like I got one all right.

Mike

Yeah, I got it. I finally I finally contributed. But spirulina is Kurtis's one of his favorite molecules just because he loves he loves all the effects that it has. He loves how it works. He's just super into this stuff. Right? So he was super happy that you know, we have spirulina. And if you look at the research, in terms of benefits, it can improve cholesterol profile, it can increase strength, it can increase athletic performance. Another study came out on that just recently, which is something that I mean, we don't even really pitch that because the evidence wasn't good for it previously. But now another study came out, which is kind of cool. It can reduce muscle damage caused by exercise it can it can help mitigate or help lessen allergies. That's something that I appreciate, especially right now I'm in Florida and there's pollen everywhere. There's oak pollen in particular everywhere. And that stuff used to really mess me up when I was a teenager. I mean, my eyes would be I wouldn't even be able to do this interview right now. I'd be sneezing and my eyes would be just I just be itching my eyes and sneezing basically, that'd be the interview. And now it's now it's not anything like that. But I still will get a little bit of eye itching and a little bit of congestion from the oak pollen. But by taking spirulina every day, that brings it down to basically nothing and I actually just experienced it here because she said to walk out so I brought Yeah, I brought I brought my Genesis with me. And then I ran out of it because it wasn't I thought I had more in it than I did. And so I was without it for a few days. And I was starting to notice the oak pollen in my eyes a little bit. Not too bad. But just Yeah, a little a little like, you know, a shading of what it used to and then now I'm staying at my parents’ house visiting them. And they actually found some in their in their pantry and took some and immediately notice that that went away. So that's cool. I mean, spirulina can help lower blood pressure, it can help protect liver health improves insulin sensitivity, it does a lot of cool stuff in the body. And five grams a day. Yeah, that's, that's the clinically effective dose and that's what you'll find in Genesis. And so that's just one of those. I think, again, it's just a great ingredient. It's just a great molecule that can benefit your body in many different ways. 

Chase

Back in the day, I used to take it before I got into greens powders I used to take it just on its own I would get like powder from whole foods or something I would put it in you know my water or protein smoothie kind of thing. You know, and then I would then I went down the rabbit hole of blue spirulina and all these other all these other items. It's powerful stuff. It's one of the oldest known living substances ever on earth and it's like honestly, I may be getting this confused with carella so for some reason always matches up but I think it is like gram for gram or like entity by entity. It's one of the most like protein nutrient dense molecules like living is we've ever experienced. 

Mike

It's a very popular standalone ingredient. My wife takes it every day, she would take Genesis, but she doesn't do well with stevia, it actually like just, she can even get kind of nauseous from it, which is unfortunate. And that's just some people, they some people, for example, they get stomach aches with creatine, they just can't take any form, it doesn't matter, they just can't do it. So even natural ingredients, you know, some people just their bodies don't like them. But you can you can. You don't get much of that, like you can get more of that stuff, the more chemicals are in the products. 

Chase

the other item there, the reishi mushroom, I mean, this stuff, I've been using Reishi for probably six, seven years on a daily basis at this point. And I love how you guys have it in a greens powder. Because again, my belief is that all of us could focus on enhanced attention on micronutrients and something like Reishi and adaptogen of functional mushroom. Like this is something that like creatine to your point, like we know, is effective. Reishi is the most clinically studied and time after time proven, beneficial functional mushroom we've ever encountered. But also just anecdotally, like humans, the Chinese, the east, they've been using this stuff for 1000s and 1000s of years. 

Mike

Yep. Yep. And Western science has, has now discovered many of the reasons why like we know that Reishi can help with your sleep, it can help with your brain health, it can help with your cholesterol, it can help with your immune system, your kidney health, it is a multi-factorial winner, it's one of those ones that you just you just get a lot of bang for that buck. And that was also kind of the philosophy behind Genesis is, again, instead of making some cheap, lame fruit and vegetable powder product, let's just encourage people to eat fruits and vegetables and focus on things that they're not going to eat. They're just not going to get in their diet that can really provide benefits above and beyond the healthy dieting. And so that's why you have like maca for example. I mean, sure you can buy maca powder and you could put it in a smoothie if you want but still you're buying a supplement like you're not going to buy the root and cook it up and eat it. You are just not.

Chase

Maybe some people in LA or Venice maybe.

Mike

but yeah, so that's a product that again, I like a lot and it has a lot of for people who understand it and appreciate it. They really they really like it and make it one of their go twos.

Chase

Amazing, man. Well, Mike, I feel like I could keep picking your brain for forever, man. It's been so great having you back here on the show. I love how this conversation we've been really able to help the consumer, the listener, better understand nutrition better understand why they might want to consider supplements, what they should be looking for. You know, of course, I'm a raving fan and love, you know, using and working with partnering with Legion now here in 2021. It really was a lot of the stuff on the backside that that sold me the third party testing the scientific advisory board the level of ingredients that aren't in there a lot of times that's what I'm after. I'm after companies that want to just do the due diligence on their own because they care about their personal health and wellness. And they just happen to make a great product that helps me do the same thing. 

Mike

Yeah, I love it. And I appreciate that. I appreciate your support. And what we're doing tends to resonate best with people like you we have a lot of a lot of our customers are, are very educated for example a lot of people with and we know this from Quantcast data, we have a lot of people with advanced college degrees and a lot of people who work actually in related fields, who really understand when they see these ingredients, they're often surprised like, oh, wow, yeah, they put that in there. And they put it in the correct amount, which is something that we touched on a little bit that clinically effective dose. And so that that from the beginning was also kind of a I was looking at that through the through the lens of marketing, and I did it that way one because I just think it's the right thing to do, honestly, like, I believe in trying to treat people the way I want to be treated. And I think that that should apply in business as well. So I try to treat consumers the way I'd want to be treated as a consumer. But then there's also, I think, a good business case to be made for by doing it that way I've attracted a lot of people like you who have their own spheres of influence. So yeah, when I win someone over like you, I've not just one over one customer, but I have now won over a lot more people because you want to tell people about it. And even if you weren't doing the type of work that you're doing, that that's going to be the case, you know, if you are just take it let's say you had a had a PhD in something and you teach in a university, for example, okay, you're not doing podcasts and online influencing stuff like that, but you are a quote unquote influencer still. 

Chase

You know, before the show before this, you know, I day in day out, I would go and I would work with clients work with patients, I was a Clinical Health Coach. And we would we would talk about a lot of these things. And then because they're going to ask exactly many times, then it came down to Well, what do you take? What do you what do you use? What do you believe? And I would keep, you know, in my office for personal use, but also out there, I would say hey, here are the things that I use, here's what I take, and we would we would go down that rabbit hole of people. And yeah, sphere of influence is there especially you know, at that at that clinical level, so I was in the office years ago, and now it's just on a microphone and through the internet nowadays.

Mike

And it needs to be done right, though to really gain the wholehearted endorsement of someone like you, and people out there again, you have their own spheres of influence. And that was something else I wanted to like. That's why one of the reasons why we don't sell a BCAA supplement, we get asked for it all. Yeah, it's the number one requested supplement, and we don't sell BCAAs because they're useless. They're just useless.

Chase

I think it is just the water change up, you know, just something. 

Mike

And I that's exactly what people even say like, well, just all I've, I've explained it to customers, in our in our customer experience, people, I've explained it that we don't make them because there are maybe a couple fringe cases you could find were like, okay, you're training seven hours a day, and you just can't eat enough protein. And maybe, but for the rest of us no, there's just no good use. That's why we don't do it. And ironically, many customers have acknowledged that like, Okay, well, that's cool. And it's good to know, that's why you're not selling but, but if you made them just to make my water taste better, I'm just telling you, I buy them from you. And I'm still going to keep buying them with you, but if I were selling a BCAA, or if I were selling a hormone, testosterone booster, right, which, unfortunately, there's just nothing natural that you can take to really make a difference. DHEA is an exception if you are a guy and you're probably in your 40s or beyond. And so you've started to really experience a natural decline there is there is research show the DHEA can help. In that case, also women as well, actually, but we're talking about testosterone booster like bigger boners, bigger biceps, you know, alpha male supplements been off line, it's 

Chase

That is going to be my spinoff it will be boners and biceps for sure. 

Mike

You will make some sales, it will not be a complete flop. We're talking about that. There is no natural supplement to accomplish that. That requires the dedication period. Right that that's it got to get on the vitamin, the vitamin T for that. And so and so if though we were to sell one of those products, then it kind of muddies the water. Now, when you're looking over something like you're like, Okay, I like that. I like that. I like that. I really don't like that. And so then now why is this here? And what does that mean? And then And then again, rightfully so you start asking questions, what else could they be doing that I don't know about and that I can't verify that I would have a problem with like, like, for example, okay, they say these ingredients are in their products but how do I really know? now in our case, we provide certificates of analyses third party lab tastes like people can actually go and verify on the sales page. We were updating our sales pages, we've always had them and we've provided them upon request, but now we are putting them like on the sales page so people can see from the last batch. Oh, cool. Here's the lab test. Good. And so, you know, that's also something that that I've just been cognizant of, is that I want people like you to be able to just go all in and say, you know, maybe you'd say I don't take every single one of Legion supplements because I just don't need to but I take all of these ones and I stand behind everything that they do. And I stand behind their educational material. And so if anything makes sense to you over at Legion, just know you're in good hands. And so you know that's the experience that I'm trying to create. 

Chase

Absolutely, man. Well, it's the experience is there and being in good hands is what you know, the show is all about and you know, it's been a year since you asked the final question. But you know, all these conversations and in questions and inquiries we have in our health, fitness, wellness, nutrition mindset, it's so that we can keep moving forward in life man so that we can live a life ever forward. How do you do that? How does Legion help other people do that? 

Mike

I'll say, well, in a few different ways. I mean, one of the things that I particularly like about the companies that we are education first, we really are, we put a lot of time, I still spend time on the blog, I, of course, spend time on my podcast, I'm always working on the next book and I have now a team of people who also write with me on the blog, they write under their names. So anything that is published by me was written by me, I have a couple of people who may help with some drafting and putting together some initial outlining and stuff just to save me some time. But I still do that work. And we are very open about everything that we've talked about, particularly in the beginning of the podcast, like you don't need supplements to do what you want to do. Just so you know, like, if you can get into great shape, you can look good, you can feel good. supplements are supplementary, by definition that is true of ours and anybody else's. So don't believe that there is a magic pill powder potion, it doesn't exist, however, and then we go into, you know, the lot of the education that we've that we've shared on this podcast is just baked into the DNA of the company. And that's also why we offer a coaching service, it's sure it makes money, but in the scheme of things, it doesn't make nearly as much money as the revenue is kind of irrelevant. It's more just a service that some people want. And I know we can do a really good job with it. And we've now worked with 1000s of people ages and circumstances. And it's just great to see those success stories. And it also does make good business sense. Because a lot of those people are now they're customers for the long haul. Because again, we didn't just give them a pill or powder and say, yeah, thanks for your money, we really helped them get their body into a better place 

Chase

educated and empowered the individual.

Mike

Exactly, exactly. And so that's why I continue to spend a lot of my time and a lot of Legions resources on creating more content and getting our content that is created more out there into search engines. I mean, just even the investment into ongoing SEO is pretty significant. It just is if you I mean creating stuff is one thing but getting it getting it, getting it ranked in Google and getting it visible is another thing. And so that's, I would say that in a funny way, the supplements are maybe not second to the education. But I would say if we're putting them on both sides of a scale, it's pretty evenly balanced. It's certainly in terms of what I'm trying to accomplish. I'm not just trying to sell supplements and make money, even just sell good supplements that actually do help people. But I want to I want the whole 360 degree when you know I want them to have their supplementation, where it needs to be. But I also want to make sure that people know how to get their diet where it needs to be and their training where it needs to be in. And then I also venture off a little bit into lifestyle stuff. I focus mostly on just health and fitness. But talk a bit about maybe the inner game of not just getting fit but living a better life where you're always trying to strive for the next thing and improve yourself. And so, yeah, those are, those are the, my contributions to humanity as it stands right now. 

Chase

The core values how they blend with us over here, man. So, Mike, again, I'm going to have all your information down in the show notes for everybody to check out the muscle for life, podcast, Legion athletics, I'm going to make sure to put down you know all of my go to Legion supplements and not only what I take, but why you know why I gravitated towards you guys why I gravitated towards this product and how I integrate it into my daily living my nutrition. There's a lot of lot of a lot more that goes on here than just you know, popping a few pills or scooping a few powders. Totally love it, man. Beautiful brother. Well, I'll wrap the interview there. 

Mike

Hey, I'm Mike Matthews and I'm the CEO and founder of Legion, which is a sports nutrition company, we sell workout supplements and on this episode of Ever Forward Radio, I'm going to talk to you about why you don't need supplements. My supplements are anybody's supplements, why they are supplementary by definition. But if you have the budget and you have the inclination, why there are certain supplements you should consider adding to your regimen. And I'm going to explain which those are and why you should consider them and also I'm going to help you navigate the very turbulent seas of sports nutrition and find products that are likely to work and unfortunately many, many of them don't work. And if you don't know what to look for it can be very hard to know a good one from a bad one.