"Going into anything that’s challenging, whether it’s a triathlon or working with a coach with a strong intention is almost equally as important as the thing you’re embarking on itself."
Shane Heath
Mar 18, 2021
EFR 451: Natural Supplements That Help Tap Into Your Most Conscious Creativity with Shane Heath
00:00:00
00:00:00
EFR 451: Natural Supplements That Help Tap Into Your Most Conscious Creativity with Shane Heath
Shane Heath is the Founder and CEO of MUD\WTR, which offers a coffee alternative using the nine organic ingredients cacao, masala chai, turmeric, sea salt, cinnamon, chaga, cordyceps, reishi, and lion's mane. Mud gives you natural energy, focus, and immune support with only 1/7th the caffeine of coffee.
An artist and entrepreneur at heart, Shane had already founded three companies (if you don’t count the car wash business he started when he was 12) and had been a graphic designer for much of his career before taking on his most unique project yet. Using the Lean Startup approach, Shane initially put MUD out on the market to test its viability while he was still working full-time. This gave him the confidence he needed to go all-in on the business.
“I’m constantly thinking about finding my potential and moving forward,” says Shane, “whether through new experiences or unlearning old beliefs that no longer serve me.”
Listen in as Shane shares his affinity for creative and entrepreneurial pursuits, alongside his intensely spiritual yet grounded approach to caring for your body and mind and using adversity as fuel for growth in all aspects of your life.
Follow Shane @somanypossibilities
Follow MUD\WTR @drinkmudwtr
Follow Chase @chase_chewning
Key Highlights
Why did Shane forge ahead with a product that has a lot of stigma tied to it to this day?
How did Shane come to settle on the nine ingredients he currently uses for his coffee alternative?
What does Shane do to manage stress and keep his creative juices flowing as an artist and entrepreneur?
How has Shane’s life improved through taking risks and facing hardships without anyone watching?
How have the events of 2020 shaped Shane’s mindset and hope for the future in 2021?
Powerful Quotes by Shane
If you’re drinking hundreds of milligrams of caffeine for years on end, you sort of lose track of what it feels like to be normal and what your baseline is. And when it hits you, it feels amazing. You’re like, “Oh, that’s what real sleep feels like! That’s what my natural energy feels like in the morning when I wake up letting my body do its thing!”
In the business world, you’re going to be presented with things that you didn’t see coming, that you couldn’t have prepared for. And this is how you prepare: You prepare by putting yourself through hardship all the time.
Going into anything that’s challenging, whether it’s a triathlon or working with a coach with a strong intention is almost equally as important as the thing you’re embarking on itself.
Episode resources:
Ever Forward Radio is brought to you by Cured Nutrition
Rise — For all natural energy and mental clarity without the crash.
Encourages relaxation
Combats stress
Promotes complete deep and REM sleep cycles*
Wake up refreshed and non-drowsy
Get to sleep and stay asleep
Zen — It’s the best night’s sleep you ever had. Naturally.
Boosts performance and endurance
Encourages cognitive enhancement
Promotes stress resilience
Provides stimulant free energy without the jitters
Get shit done and feel good doing it