EFR 847: Using Hypnobreathwork to Unblock Your Purpose, Tap Into Intuition, Creativity and Optimal Performance with Francesca Sipma

00:17 - Chase (Host) The following is an Operation Podcast production.

00:17 - Francesca (Guest) If you want to be an anomaly, infuse that with intuition and surrendering to the unknown and it just gives me a lot of clarity. It gives me a lot of awareness to the identity and the coping mechanisms and the ego so that I can make better decisions and better choices and show up more compassionate in relationships. It's hard to prepare for a breathwork session because when we have a very concentrated topic or we have a theme for the session, one day you're convulsing, crying and you have had a cathartic release.

00:49 And then the next day you're completely blissed out in these euphoric states and you've just planned your next business.

00:53 - Chase (Host) Just casually going deeper into my subconscious. How do we start to do that?

00:58 - Francesca (Guest) I think it's when strategy meets intuition is when you can create greatness.

01:07 - Chase (Host) My name is Francesca Sipma. I am the founder of Mastery and HypnoBreathWorks, and this is Ever Forward Radio. In today's episode, francesca is going to be guiding through a few unique, powerful modalities to help us better manage our mood, our stress, and to tap into deep levels of energy reservoirs that we might not even know exist. I'm raising my hand over here. I have found immense power through breathwork, but sometimes I need a little bit more, and that's where today's partner, cured nutrition, comes in clutch. Let me put you on to two of my favorite products of theirs to help both my energy and my mood, pretty much on demand. They're serenity gummies and they're calm caps. They're serenity gummies. Are not only delicious, they get two amazing flavors to pick from, but they're truly the ultimate stress reliever, formulated with microdose THC adaptogens and functional mushrooms that can work synergistically to provide therapeutic relief and relaxation without the worry that it might go to the end of a long, stressful day. I also like to take a couple before I head to yoga practice. I just feel so much more. Couple before I head to yoga practice. I just feel so much more in tune and connected to my body and helps me separate from the day stresses and then when things are really kind of getting to be a bit much and I need a little bit extra help in calming the nerves and relaxing and calming anxiety besides, maybe, a great breathwork class with Francesca I have found immense relief from their Calm Caps. It is truly long-lasting relief, soothing relief right at the source. So if you'd like to learn more about a couple of my favorite products from Cured Nutrition that help my mood and energy, check the show notes. I had it linked for you under episode resources. You can actually save 20% off each and every purchase when you use code EVERFORWARD at checkout.

02:52 Hello and welcome back to Everford Radio. I'm your host, chase Schooning Army veteran wellness entrepreneur, and today I'm joined by the new homie, francesca Sipma. She is a coach, speaker, entrepreneur, founder of Mastery and Hypno Breathwork, amazing platforms and curriculums that can help channel. Well, you know what I'm just gonna. Let Francesca tell you all about it. But let's get to know our guest a little bit today. She is a former New Yorker who spent her career in advertising and marketing for top global brands. But after 10 years of chasing an insatiable lifestyle, she experienced a radical awakening and went on a quest to find higher purpose. She found herself on a deep self-exploration journey, exploring modalities and retreats all over Bali, india and Peru. Quite simply, she became fascinated by the power of breath and subconscious mind as a catalyst into self-awareness, to deconstruct childhood conditioning and social programming.

03:54 Francesca has been able to utilize the tools she teaches to transcend anxiety, self-doubt, even unhealthy relationship patterns, addiction and so much more. She is a certified breathwork coach and hypnotherapist based out of San Diego, but she actually joined me here in Los Angeles in studio in person. So if you'd like to check out the video for an entirely different, elevated visual vibe, I got it linked for you in the show notes. As always, smash that subscribe button. Follow the show on any podcast platform of your choice, whether you're listening or watching. It means the world to me and my guests, and it really does help support the show in a big, big way. Thank you again.

04:35 Make sure to check out Francesca's book. Her brand new book is out now Unblock your Purpose, breathwork, intuition and Flow State. This is her debut guide that illustrates how a revolutionary methodology combining the powers of conscious breathing and hypnosis can remove obstacles, reveal personal purpose and allow everyone you me to tap into states of intuition, creativity and optimal performance. If that's not living a life ever forward? I don't know what is. And if you want to get the audio book version for free, you can get the audio book from Audible with a free 30-day trial by simply heading to audibletrialcom slash ever forward Sign up for the free 30-day offer.

05:20 You get a free credit. Why not use it to get Francesca's book? Unblock your Purpose so you can learn from the podcast and then dive deeper into her work through the book. I'll have it linked for you in the show notes. But again, that's audibletrialcom slash everforward A-U-D-I-B-L-E-T-R-I-A-Lcom. Slash everforward to sign up for that free 30 day trial today. Ever forward to sign up for that free 30 day trial today. So, francesca, we're here to learn how you can help us move forward in life. So I want to ask ever forward, what does that mean to you? Those two, those two words.

05:54 - Francesca (Guest) So it's actually going to be a little counterintuitive, because I believe that you have to heal a bit of the past in order to truly move forward.

06:03 And I think that a lot of people are maybe on autopilot and they're just kind of living in their day-to-day grind and they're hustling and they're just kind of on autopilot, like I said.

06:15 But when you reconcile some relationships of the past or you reconcile suppressed emotions that haven't been completely felt through, it actually gives you a new energy, it gives you clarity, it gives you momentum and it gives you really clear guidance on a roadmap to be your highest self.

06:30 And I think that, most like achievers and performers, they kind of have it on default to just keep moving and wanting to progress. But you'll start to hit ceilings when you do that and you'll also start to reach the goals and then feel unfulfilled or feel really empty and miserable if you're just on autopilot. So that's when you have to just notice where you've maybe suppressed emotions or past events or you just haven't dealt with the relationships or the resentment or shame or guilt or whatever these emotions are that are living in your body and when you can go back and just feel through them. It doesn't have to be this super intense, heavy process, but recognizing them, being aware of sort of the moments that have shaped you and then feeling through them, that will give you a lot more clarity and a lot more positive energy.

07:21 - Chase (Host) What is maybe a tool or a habit you have now that helps you catch yourself when in autopilot? And then what do you do to get out of it?

07:39 - Francesca (Guest) Go deeper in my subconscious and understand where the trigger came from and get to the source of that memory and let go of some of those feelings that again have been buried or hidden. And it just gives me a lot of clarity. It gives me a lot of awareness to the identity and the coping mechanisms and the ego so that I could make better decisions and better choices and show up more compassionate in relationships.

08:06 - Chase (Host) So you said go deeper into my subconscious so easily, and I know this is only, I'm assuming only because you have so many great tools and this is your work and your expertise. That is not so easily done for a lot of people, or even easily said or even understood for a lot of people, or even easily said or even understood, so for someone that maybe, like me, went just casually going deeper into my subconscious. How do we start to do that?

08:32 - Francesca (Guest) Yeah, it's a great question. I think it's difficult for people to access the subconscious mind if you're trying to do it through meditation, because you can't stop your overthinking brain and I know a lot of people get really frustrated by that. And I noticed the same thing in just hypnotherapy, because it can take 60 minutes to two and a half hours to go deep into a journey and most people don't want to spend that kind of time on their personal development. But I found that with the conscious connected breath work, I put on an EEG headband and saw that in four minutes I was accessing theta brainwaves. And that's when you start to penetrate the subconscious. You're out of your overthinking mind, you're starting to stimulate different regions, you're able to access old memories, maybe childhood wounds, maybe different emotions or images. And it was a four minute process.

09:24 But the interesting thing was most people wouldn't know what to do when they got there. It wasn't poignant enough. So that's why I merged the breathwork with the hypnosis so that once we got into those deeper states, we would give you focal points, we would give you vocal cues and guidance so that you could say where's that trigger coming from, start to observe that relationship, where's that behavior pattern stem from, and then you would start to explore and the answers would become really clear. And they wouldn't be from, you know, your conscious, default ego mind. They would be from a deeper place where you could actually start to change.

09:57 - Chase (Host) In my experience with breath work I kind of had an understanding of what I think might happen. You know the instructor. The teacher was kind of telling me things, what might, what I might feel, what I physiologically, physically, might feel, emotionally, spiritually, but there's no real preparation in my experience for breath work for when you do it. And then what? Just out of nowhere, seemingly out of nowhere, something just gets unlocked.

10:23 - Francesca (Guest) Yeah.

10:24 - Chase (Host) Can you kind of um prepare the person for something like that? What might they come up against or what might they feel in a variety of different ways that they might not typically be prepared for?

10:39 - Francesca (Guest) It's hard to prepare for a breathwork session, because I've observed that even when we have a very concentrated topic or we have a theme for the session because I've observed that even when we have a very concentrated topic or we have a theme for the session, we might journal on a few things, to bring content to the surface and to start to say, okay, how did I feel when I was seven years old, or what was my relationship like with my mom or my dad?

10:56 And then you'll go into breathwork and it's like oh, it's actually from when I was 17 in high school and I got rejected from the basketball team. You know, it's like you can't really prepare and every session no, two sessions are ever the same. So even when you've experienced it one day, you know you're convulsing, crying and you have had a cathartic release, and then the next day you're completely blissed out in these euphoric States and you've just planned your next business. So there's no real preparation for it and the best way to prepare is just to be completely open to what comes up, because breathwork always finds the highest emotional charge. So it doesn't matter what you think in your conscious mind, it's going to take you deeper and it's going to show you the route.

11:35 - Chase (Host) So true, reminds me of the phrase you know, man plans and God laughs, kind of thing, and it almost can seem disheartening in a way. You know, we prepare for I this is my intention, this is the work that I hope to go deeper in, or what I think might come unopened, and I'm finally ready and committing and have the courage and container, the right container, to really, you know, prepare to face that. But then you're just like caught off guard and so it's kind of like what the hell was the point of all that preparation? You know, is this the right environment, is this the right course, is this the right instructor? But that's kind of the nature of this work. When we're talking about going deeper into our subconscious, there's preparation, but then there's what you're actually going to come up against actually going to come up against?

12:27 - Francesca (Guest) Well, I think it's. It's interesting to hear how you kind of look at the outcome of a session, because in my opinion, the North star is to be really comfortable in the unknown, is to be extremely secure in the unpredictable and to be able to sort of thrive with anything that's thrown at you, because we can't plan and prepare and predict all of life's events. So it's almost your warmup for the real life, because once you're so rooted in yourself and your self-worth and your intuition and you know that you've been through hard things before and you've come out the other side and you've developed some resilience, it doesn't really matter what comes out of the breath recession because you can handle it. Yeah.

13:05 - Chase (Host) That's a great catch. I like that mirror back because it makes me. I'd like to rephrase that. I think that was how I, and I think a lot of people might have started going deeper into subconscious work, and particularly breathwork is how we typically would go about any other kind of work in our life. I have an idea of a goal. I have an idea of a thing that I want to achieve or uncover or work through. Okay, I'm planning, I'm preparing, I'm, I'm in alignment with this people and this course and this teacher and this modality, and then that kind of sets the stage for an expectation and sometimes you get that you, okay, I'm preparing for this thing, and then that thing presents itself and then you get to work on it and you feel great because I prepared, I'm doing it. But then, more often than not in my experience, you're thrown into somewhere and something, into a memory, into an emotion that you have never prepared for, you never would have thought to prepare for, and then I'm with you. That's the most exciting part about all this work.

14:08 - Francesca (Guest) Yeah.

14:09 - Chase (Host) And so you really could just get to like surrender to the unknown.

14:13 - Francesca (Guest) I would love, just intuitively, if I were to take you through a session. It would be around control and your relationship with control and why.

14:21 - Chase (Host) And you and my therapist can start a support group. How do we get Chase out of his head?

14:27 - Francesca (Guest) I love the preparation. I actually really admire qualities of high achieving, top performing, successful people who have process and systems and acquire a lot of knowledge and information. I think that that's what will make somebody great. But if you want pure excellence, if you want mastery, if you want to be an anomaly, infuse that with intuition and surrendering to the unknown, because now you have both sides of the coin. It's not about living in love and light and you know having no plan.

14:58 I don't believe in that. I think it's when strategy meets intuition is when you can create greatness. Can you go?

15:03 - Chase (Host) back and say that again, please. When strategy meets intuition is when you can create greatness. Can you go back and say that again, please?

15:06 - Francesca (Guest) When strategy meets intuition is when you can create greatness.

15:11 - Chase (Host) I hope everybody picked up on that. That's a great, great little one-liner I'm taking with me.

15:15 - Francesca (Guest) The intuition, I think is the missing piece that isn't talked about enough in business. And again, if you're going to do breath work, a lot of the initial sessions will be about healing emotional blockages and releasing stress and anxiety. But if you do it consistently, then you just start to become extremely sharp. You're clear, your cognition is firing, you're decisive, your problem solving is next level. Like you really start to have an elite brain. If you do this work 20 minutes every single morning, you will be oxygenating your brain and your body. You will be so clear and you'll have access to all of the vast information, whether it's articles or podcasts or conversations with mentors.

15:54 All of that is living in your subconscious. So when you breathe consistently, you start to hear your inner voice versus the critics and the societal brainwashing and what your parents wanted you to do. And then you start to connect the dots in really unique and interesting ways and following that, versus how your competitor did it or how your dad told you to do it. That's unique, that's nuanced, that's original, that's innovation, that's invention. So have the strategy, have the knowledge, breathe so you can hear yourself. To me, breathwork is a catalyst to your intuition and make unique, creative connections. That's when you birth new things in the world that are infused with your skills and your interests and your curiosities, and then that's when you discover your purpose.

16:39 - Chase (Host) You know that's constant, even though I've been regularly in, we'll say, the work you know, semi-regular breath work. I do a lot of mindfulness and meditation, ketamine therapy, a lot of practices to like, get me out of the head and into the heart more this is. I really appreciate you extending that point because this is a reminder of how ingrained our belief systems are, how ingrained our upbringing, our religion, our cultural training For me. I'm constantly coming up against this soldier chase version. You know, I spent six years active duty in the army and I've been out of the military for 13 years, so I've been out now more than double than what I was in.

17:26 But that, what is the plan? What are the orders, what's the SOP? Um, if this happens, then what kind of thing still is coming up so much in my um, in my work, that's as far removed from that as possible. So it's just a reminder of you know, even when you kind of begin to do these things and get out of your norm and rewrite limiting beliefs or rewrite your just own operating system, it can, it can come back in a lot of different ways.

17:54 - Francesca (Guest) That's why I say that you have to do it every morning. It's the same thing for me. I've been doing breathwork. I've not missed a morning in over five years. Breathwork and meditation I do both every single morning. I believe that that's the most important part of my day and that's the most important thing I can do for my business and in my relationships is to be a better version of myself. My conditioning is extremely deep. You know. You should give yourself a lot of grace, because being in active military for that amount of time that makes an imprint on your nervous system. It's intense, it's deep. You have to be hypervigilant, constantly aware. Everything feels like a threat. You have to be thinking 10 steps ahead. So of course you're going to take that habit into other things. How can I be prepared 10 steps ahead? I need to know every outcome to keep myself safe. So that's normal. But that's why I believe, if we breathe for 20 minutes every single morning, we're breathing out the default, we're breathing out the conditioning.

18:50 We're breathing out the threat and the fear and the doubt and all of the highest vision that you want to create for your life and you can just keep moving forward in that direction. One really important distinction in hypnobreath work is in the very last vocal cue we always say what's your next action step? Because I think it's again. It's equal parts intuition and action. You have to execute fiercely on your inner knowing, you have to do it with conviction, you have to do it unapologetically, and that's when you're starting to co-create your life and that's when things start to happen that it's not just an internal cathartic experience, but it's an external reality that you're shaping.

19:36 - Chase (Host) Can we go into kind of more of what's going on physiologically? What are the physiological processes happening in our bodies during this breath work, and why is that physiological state so important for unblocking our purpose?

19:52 - Francesca (Guest) So the most important thing that's happening is you're changing the balance of oxygen and carbon dioxide in your brain and what that does is it allows you to start to shut down the prefrontal cortex. So the prefrontal cortex is the analytical mind. Those are the default thought loops. A lot of times when people are experiencing depression, they're stuck in those habitual thought loops and they can't break the cycle. So breath quiets that down, which is already a godsend, right? Because our minds are constantly overthinking.

20:20 And then you start to stimulate different regions and that's when people see images and they see ideas and they get messages and things start to get really creative.

20:28 Like what if I paired that conversation I had with that post I saw on social media but that billboard that I walked by and then I emailed the guy that I worked with three years ago?

20:37 That's how you get out of the overthinking brain and you start to create and you start to become more intuitive and you tap into states of bliss and joy and it starts to get really exciting and euphoric. So physiologically, you're changing those balances, you're stimulating more regions of your brain and then, if you have a good coach and you have the right vocal cues and for in hypno breathwork. We're extremely meticulous about the journey, about the songs that we choose, about the intentions that we set, about the vocal cues we bring in, and then the most important part is the action step and then the accountability for the action step. So again, it's like you have all these physiological benefits. I was, I'm working with a doctor right now, who's you know, really talking about lowering cortisol and improving mood and and better sleep, and we have all those amazing biomarkers. But to me, the most fascinating part is changing psychological patterns and becoming who you want to be.

21:28 - Chase (Host) All right, we're going to jump back into the conversation with Francesca in one second, but I would be remiss to not do a complete episode around the power of breath and breath work and not put you on one of my favorite products that helps control my breath and really enhance my pulmonary system overall. I'm talking about the breath control patches from today's sponsor, elevate. Maybe you've seen this it's all over the internet now this great new sleep hack, or even a cardiovascular training hack. Personally, I love to use it at night. I'm a big sleep health guy and this was, hands down, one of the most notable immediate improvements in my sleep quality, because you put it on at night and, let's be honest, you wake up. You know whether or not you had a great night's sleep.

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22:50 If you have a partner that snores, hey, maybe slide this under the tree this year. Or a little stocking stuffer, any gift for anybody in your family that is not getting the best night's sleep of their life, and especially if you have to endure their snoring. Elevatebreathcom. Check out code CHASE to save 20%. Now are we talking I do this once and my physiological status change and therefore I'm open to all these amazing things that you just walked us through or is there a certain amount of reps, certain amount of sets? You know I always go back to the fitness analogy. Here at our core, we're a health and fitness show, but you know what's the timeline, what's the expectation.

23:27 - Francesca (Guest) Well, Chase, would you work out one time and be jacked?

23:31 - Chase (Host) No, I wish yeah, same yeah, yeah, we all do.

23:34 - Francesca (Guest) So you can't expect to do breathwork once and be emotionally fit. What I can say is I've seen hundreds of situations where one session changes people's lives Legitimately. They've healed their relationship to an estranged father, they've let go of grief from a tragic loss. They've I mean, they've discovered their purpose in one breathwork session. I've seen this time and time and time again. But our conditioning and our default will come up the next day right.

24:01 So even when we have this really euphoric, massive experience one day and we take that with us that's amazing there's a million other life situations and triggers that we're going to come up against every day and it's going to trigger our defensive patterns. So I'm someone who considers myself to be self-aware and I do breath work and I do meditation every day and by 3 PM I can go right back to being that bitchy New Yorker who's like tough on the exterior and not feeling my feelings and numbing out you know. So I think it's really important that people do this work consistently and, like I said, we believe that we've created the most efficient and effective process in personal development because it's breathwork, because it's hypnosis and it's visioning and it's an action step and it's so carefully curated with the music and the vocal cues.

24:51 - Chase (Host) So so you brought up music and vocal cues a few times. Now walk us through. Why is music so important for this process? You're talking about what kind of music is it? How is it kind of orchestrated throughout the journey and you know what might we be? Uh, what should we look forward to in this kind of musical experience?

25:11 - Francesca (Guest) I don't know why, but I'm thinking about doing a session on you and I'm like I would play like Creed.

25:17 - Chase (Host) I literally don't know why.

25:19 - Francesca (Guest) I don't even know a Creed song, but that's what just came up.

25:26 - Chase (Host) She's trying to kill me. I don't know if that's either so spot on or most people take offense to Creed, but I grew up listening to them.

25:35 - Francesca (Guest) No, you did. Oh, my God.

25:36 - Chase (Host) I'm like dying over here.

25:37 - Francesca (Guest) That is so funny. I've never played a Creed song. I don't even I can think of what it sounds like and I know it would definitely crack you and make you cry. Oh my God.

25:47 - Chase (Host) It's like the quintessential, or one of the most quintessential late 90s, early, yeah, damn excuse me, late 90s, early 2000s, just like hard rock. That's so, so interesting. You bring that up so fun fact Creed, the band, their lead singer, scott Stapp yeah, he definitely listens to Creed, he knows this. When they broke up, the band kicked out the singer, basically, and then they created a new band called altar bridge with a new lead singer. Alter bridge is my like favorite band of all time.

26:21 - Francesca (Guest) Okay, so that's what I would play, yeah.

26:23 - Chase (Host) So you're not far off. Not far off, yeah, they're just still like a really great hard rock. Not quite metal, but like hard rock band.

26:31 - Francesca (Guest) So just one thing for you, one thing for you to observe, right, because I do breath every day. I'm I feel very clear, I feel very intuitive. So when I meet people, I'm like okay, like I can kind of see the block and see the journey I would take them on. So the music is always different, every journey is different. So if I'm doing a corporate session, say, when I went back to my old advertising agencies and I was trying to get them into creative flow states, I played Rufus DeSole. It was like love trance beats.

26:57 It was like see the marketing campaign, see the concepts, see the audience, see the media channels, see the vehicle, see the PR. See that. And I spoke their language and the cues were custom to that. And then the music was really high, vibe and upbeat. If I'm taking women through a relationship session then there might be some Adele, there might be some Sam Smith, there might be some Whitney Houston, higher love, to finish off the session.

27:19 - Chase (Host) So you're really changing out the style and the vibe. That much I was expecting. Oh, we have eight tracks at this Hertz frequency and it's, you know, the same method.

27:29 - Francesca (Guest) No no, you know, when I discovered breathwork it was life-changing for me and it definitely wasn't because of the music. The journeys that I did were holotropic style, which is kind of like the original OG of breathwork for psycho-spiritual practices.

27:46 Yeah, and they played more like shamanic drumming, which can definitely like take you really deep and be really intense. But I wanted to make a breath work for the modern audience and I just felt it might be a little too off-putting, it might be too woo-woo. So I wanted to really modernize it and I found that music helps people drop in, it helps get them out of their head. But if you choose the right songs For some people you know they prefer more binaural beats, they perform more melodic, like calm type of music and I've I've had this feedback on our app before like oh, it's too high vibe for me and I'm like that's amazing. This probably isn't for you, this practice isn't for you. I'm not meditation, I'm not relaxation. What we do is intense, it's really active, it's breaking up patterns and the music is going to correspond with whatever the session is around.

28:38 - Chase (Host) That's so wild. Um, you do, you really did, really did your homework, or and or you're just really that in tune with what's going on. We um, about a month ago I had Mallory Tyrone Lindquist, wife on the show. He's the lead singer, singer of Rufus' Soul and she is a sound bath and meditation teacher down in San Diego.

28:55 - Francesca (Guest) Oh, really Well, like right north of San Diego, yeah, interesting.

28:59 - Chase (Host) Big, big Rufus fam over here, that's amazing, I didn't know that. Yeah. So when I was looking at your work in the new book, this kind of phrase caught me unblocking our purpose. When I read that I immediately thought is she implying that we all already have a purpose and it is just stifled? It's literally blocked and so we just need to unblock it. I think people when they think purpose like oh, I need to find it, I need to create it. Are you saying that we all already have it, but it's just blocked?

29:40 - Francesca (Guest) It depends. So it can be both. For some people, they've just lost sight of that passion because they've failed at something before and now they're just not trying anymore. Or dad never said he was proud of them, so they just have been playing small and it's in there somewhere. And for other people, especially if you're younger, you still need to experiment to create it, because purpose is this tangible sort of beautiful, fulfilling journey that you go on when you learn how to connect.

30:06 What are my interests? What am I curious about? What do I want to solve in the world? What are my passions? What's the biggest obstacle I've overcome and what do I want to solve in the world? What are my passions? It's the biggest obstacle I've overcome and who do I want to serve. When you start to play with those things, you'll start to connect the dots into something that feels really original for you. But some people still need to collect life experiences. They're still exploring the journey.

30:27 When I discovered my purpose, I was like, oh, this is amazing. My marketing and my advertising and branding career isn't wasted. I'm now infusing all of that into my app. And then it was about I had to learn about my love and my passion for breathwork and spirituality and psychology and neuroscience, and then I could combine those things and then take them back to the high achieving New Yorker who didn't realize how unconscious they were, and that's extremely fulfilling for me. So nothing is wasted. It just kind of depends on where you are in your journey. Right now I think most people that I work with that are, you know, in their thirties and forties and fifties. It's blocked, it's just blocked and we got to heal past relationships and we have to connect the dots and then we have to turn our mission from being inward and self-centric outward and contributing something greater to the world.

31:20 - Chase (Host) How do we go about carrying this newfound connection to our own consciousness in a world, in a job site, in a family, in a relationship that is not?

31:35 - Francesca (Guest) Without expectation. So when you carry that energy, it's so magnetic, it's so influential, it's so impactful. Like people feel you differently, they can feel your energy. But if we're really doing the work, then we're not going to expect everyone around us to be where we are and we're going to respect where they are on their journey.

31:55 - Chase (Host) I and I say that and I don't practice it.

31:57 - Francesca (Guest) So I totally understand how difficult that is, because when you have this awareness or when you found a new level of joy or peace, you want everyone that you love to be there as well and you don't want them to suffer and you don't want them to be in their thoughts. But someone said to me one time who are you to disrupt the journey of someone else and the lessons that they need?

32:17 - Chase (Host) to learn.

32:17 - Francesca (Guest) I know it hurt.

32:18 - Chase (Host) I know those are the lessons they needed to learn.

32:22 - Francesca (Guest) So wow.

32:23 Yeah, and sometimes you have to. Sometimes there's distance that's required in that process and I think that's really, really hard when you're really close to someone but you're not sort of going in the same direction. I've definitely had a lot of relationships that have gone through a period or like a phase of different directions, but usually when you're really embodying your higher self, it creates an intrigue and a curiosity in other people. And I found that you know my best friends. They do breath work every morning. My partner does it with me, you know my dad did it. So I think that if you can just stay really patient and on your own journey, you'll attract the right ones to go with you.

33:06 - Chase (Host) All right, I would like to go a little bit deeper on that. Sure, you know again I'll go back to like a health and fitness analogy. You know we start working out, we go on a diet, we do anything in our health and fitness that moves the needle for us and we get kind of those newbie gains or we have more energy, we finally get a great night's sleep. You know we don't have brain fog. We start losing weight, gaining weight, whatever our goal is, and it's almost like we can't not scream it from the mountaintops.

33:34 We can't not like we want to. I want to tell all my friends and family oh my God, you got to do this workout. This diet is the best, or the best trainer, or the best whatever, and it's out of a like a newfound appreciation for your life. But also I want this feeling of greatness to be passed on to every person I know and love. Want this feeling of greatness to be passed on to every person I know and love.

33:55 The last, like three, four years has been the most deep end commitment I've ever had to my spiritual life and going deeper into subconscious work through a lot of different modalities, breath work definitely being one of them, and I have a handful of people in my life that I love to death. They're going to be friends, they're going to be family for the rest of my life and I just honestly, I just want to like, I want to take them sometimes, I want to throw them into a wellness weekend. I want to. I want everybody to have mushrooms. I want everybody to like to do ketamine therapy that has this kind of like severe, high level trauma. I want, you know people to experience, to try a breathwork class, to try help let's hop in a cold plunge, you know, and that I think has been a big part of my work is, is just like keeping that space available, for I'm like, oh, please come over, please come over please come over.

34:45 But I have to catch myself and you know, sometimes I'm definitely still trying to forcing that on people.

34:49 - Francesca (Guest) Yeah, let me be your mirror right now. So when I went through a very similar when I came out of my Bali retreat, I took 50 different people to classes. I actually traveled to their city where they were, found a workshop and dragged people there. So I had no chill. Um, I was like this is so mind blowing.

35:10 And since then I've learned again to kind of respect where people are now when it comes to coaches and clients in the beginning, and even still I I kind of struggle with it in the same way that you do. And when I went deeper into why why do I need people to go on this journey with me now? And there is a level of care. You love these people and you want them to feel better. But there's a little also a little bit of validation of your choices and it makes you feel worthy when you've helped people to get to this level and it confirms the path that you've gone on and that's more about you and that's a little bit more about your ego than it is being of service, because serving again it's living and embodying that work and then it's having compassion for where people are at and it's accepting their journey and there also might be a little bit of. You know that if they don't, you're going to have to let go of that relationship a little bit, and there might be some attachment issues there.

36:18 Yes, yes, and that's hard, it's really hard.

36:22 - Chase (Host) And you know I also. I take a step back and I wonder if anyone listening can relate to this. I know people that have had this awakening or they've done anything to make their lives better physically, mentally, emotionally, spiritually and they're in a partnership, they're in a business relationship, they're in a marriage and their growth, the journey to their heart, their personal development journey, their wellness journey, becomes a wedge in those relationships. Their wellness journey becomes a wedge in those relationships. You know, it's so hard to watch people that I feel like if you, just if you, tried to even think about learning how to change your mind, you might like blow your mind away and it might save this relationship or just take your relationship to the next level. It's hard to detach from that.

37:10 - Francesca (Guest) It actually kind of goes back to the control and it's like it's your expectations of how things should be, like you know it's right, I agree, I think that's the right way for them too, but why? Cause there's emotion around it for you, you know, like it really bothers you that they're not listening, that they're not doing better for themselves, like, and that has more to do with you than it has to do with them.

37:37 - Chase (Host) Damn she right, she right, she right, all right.

37:41 - Francesca (Guest) But the cool thing is like you could actually explore that in breath work. Like, why, why am I so forceful about this? Why do I want it so badly? What does it say about me this? Why do I want it so badly? What does it say about me? And it's either, you know, it's the sadness of letting them go, or it's the fear of losing that relationship, or it's, you know, not feeling right about your path. I don't know. There's something that only you will. You will know when you go into a breath journey.

38:06 - Chase (Host) She's a pro. She's a pro everybody. Let's get away from me. Let's get away from me please. I need to protect myself here. I've heard you talk about synchronicities and you know I would love for you to kind of unpack that a little bit.

38:22 - Francesca (Guest) You know what are they how can we access them and what utility do they hold for us really? So synchronicities are a part of living in the unknown and in the unpredictable world. Right, it's like you're doing the deep work, you're healing your stuff, you're operating or acting from your highest self and not from your default patterns, and then you start to I don't like this term, but you know vibrate at a higher frequency and what ends up happening is you attract situations, you attract opportunities. All of a sudden, you know you had a conversation about this thing and then that person has the key to unlock that for you. You just start to magnetize the things that your soul truly wants.

39:10 And I discovered synchronicities when I would have the courage to start to listen to my intuition, because I was very analytical, very much living life in a linear way and expected things to progress as such and was very logical. But then I would, you know, I would break my lease and then, all of a sudden, this plane ticket would appear, you know, and then I was like, oh my gosh, like I guess I was supposed to do that, and then I would discover something in India that completely changed me and up-leveled me. And there was just all these little things, that when I listened to that little voice instead of my mind, I would get rewarded by the universe with fulfilling people with opportunities, with abundance, a lot of abundance.

39:56 - Chase (Host) What does that look like? What does abundance look like?

40:00 - Francesca (Guest) So, for example, in a breathwork journey, I had the intuitive action to post a headshot and say I'm coming out as the founder and CEO of a new wellness company called Mastery App. We're going to raise the collective consciousness and get people to become more self-aware and operate at their peak performance. If you want to get involved with a female founded company, dm me. My mind was like hell. No, I'm not putting myself out on social. That's way too vulnerable. I'm not going to be talking about this on my social media until I know I have some traction, until I know that it's going to be successful, until I can control the success a bit more. But my intuition was so loud I posted it. 48 hours later, a hundred K wired into mastery's bank account from one post that I saw in a breathwork journey and I have a. I have a million stories like that, literally like a million stories like that.

40:49 - Chase (Host) Can I get that post copy? Yeah but it's not it's not about.

40:54 - Francesca (Guest) It's not about how other people are doing it, it's just this really nuanced, unique way to you. Are you? Are you familiar with Robert Green? Okay, he's my everything.

41:06 - Chase (Host) My last guest. Literally, we're sharing books. After we were done recording and we pulled up 48 laws of power. I was like, oh my God, have you read power? You know seduction? I'm rereading it right now.

41:15 - Francesca (Guest) So yeah, you're in great company. Okay, love, he's my favorite writer, author, thinker. I think he's the most brilliant human. Um, he is quite literally my idol.

41:26 - Chase (Host) He'll be on the show next year.

41:27 - Francesca (Guest) Oh, amazing. So I named my company after his book mastery, and I accredit his book the laws of human nature to why I'm a good coach, Cause it's like an advanced PhD. So I saw on social media he was speaking with Ryan holiday in Seattle. I got super excited. I went to go book a ticket and I was like, oh my gosh, I haven't even done breathwork yet and I never do that. I don't do anything before my breath work session.

41:54 - Chase (Host) You don't make a choice, you don't act on anything in your life Nothing Really.

41:57 - Francesca (Guest) Absolutely nothing, cause I'm an impulsive person, I'm an intense person, I'm a like grind and hustle type person and then I'm not making intuitive decisions. So I stopped myself, went into breath work and in breath work it stopped myself, went into breathwork and in breathwork it was like row F and I had my cursor on row G just right in the center. Breathwork was like row F. I have full body chills. As I'm telling you the story, I go down to row F and it in very fine print meet and greet. I almost missed it by a row. It gets better. I have full body chills as I'm telling you this. So I booked the meet and greet and then a couple breathwork sessions leading up to it.

42:34 My subconscious was like telling me what to say during the meet and greet and I like rehearsed this line to say to Robert green like I needs my company after your book mastery. I'm a breathwork and hypnosis coach and for some reason I was. I had to say breathwork and hypnosis instead of hypno breathwork. I have no idea why, but that's what my intuition said. So I went up. I was like sorry, ryan holiday, can you get out of the photos? I can just talk to Robert green and there's a really funny video of me doing that. Um, and I said that to Robert green, I rehearsed it and he just looks at me. He said, oh, breathwork, I'm really curious about that and I was like what? And I ended up being able to facilitate a hypno breathwork session on my idol. No way, a hundred percent. It was like life highlight.

43:20 - Chase (Host) Did you do it right then, and there Did you schedule it.

43:23 - Francesca (Guest) We scheduled it. I gave him my card and um and then he's endorsed my book and he's on the cover of unblock your purpose, because I created a relationship with him through intuitive action steps. But that's what I mean. It's like the intuition gives you phrasing, it gives you words, it gives you nuance, it gives you an energy, how to carry yourself. My outfits come through my intuition, like everything I do is is highly intuitive, but then I'm also equal parts action.

43:49 I don't go whoa, I got this vision, and then be like, oh, and then talk myself out of it. I'm like, OK, move.

43:55 - Chase (Host) All right, I got one for you.

43:58 - Francesca (Guest) OK.

44:00 - Chase (Host) I'm going to try to describe this again. Remove me from this. Let's say we were on the path. We're doing the work, we're doing breathwork, we're paying attention to intuition, we're paying attention to these synchronicities and something falls into place. Another thing falls into place.

44:16 You go, you book the ticket, you get the hotel, you go to the place, you do the thing, you talk to the people. Thing happens, thing happens, thing happens, thing happens. It's all coming to fruition and then it fucking falls flat. This black swan event comes out of nowhere. It seemingly comes out of nowhere and it makes you question every synchronicity and it makes you question am I supposed to be doing this? How, how could I have such conviction leading up to these action steps to only now be left with a mess?

44:50 - Francesca (Guest) And this is your up level. So this is your test. You're super, super close to it and now the universe is basically like digging out any residual feelings of low self-worth or feeling like you're not deserving of this, and if you can make it through this period, if you can keep breathing and keep taking the action, even though it feels like it's not working, even though it feels like none of the healing has is working.

45:13 - Chase (Host) None of the signs. None of the signs.

45:16 - Francesca (Guest) This is the last test to that level, to that ascension, and it happens. It doesn't just happen once you know, it's like when you're on the verge of something, and then for me it was like that happened in 2020. I'm like, okay, I quit my corporate jobs. That was the bravest thing I could have ever done is not have the secure paycheck that I've had my whole life and the 401k and the biweekly.

45:42 - Chase (Host) Was that of your own volition, or was it like epidemic or pandemic?

45:45 - Francesca (Guest) related, covered breathwork, and was like I can never go back to marketing after this. But my mind was like you need to go back to a job you know Like. But my whole body was like, no, you need to keep experimenting and traveling the world and creating this work. So I remember and I write about this in the book but I remember going to Y7 right here in Santa Monica and my credit card declined and it was absolutely mortifying. I had made a hundred K as a 19 year old cocktail waitress in college. I'd never didn't have money, so that to be like 33 years old and 20 K in debt and my card just declined. I was like what gives, I'm listening to my intuition, I'm surrendering my ego.

46:27 Going from director titles to becoming a breathwork coach that was extremely hard for me. And then I go broke. That's crazy, that's not fair. And I was doing classes at remedy place in Soho house, malibu, and people were coming up to me my, my classes were all selling out. Everyone was like you've changed my life, you've changed my life, and then my card declines, come on. But I knew, I knew like, oh, okay, it's my last test, I'm in one right now.

46:53 You know, you asked a question before we started today, like what have you learned about this book launch? And I'm like, well, in the last year I've been preparing for this. I've invested over a hundred thousand dollars in myself, my writing coach, my speaking coach, my business strategist, my PR, and it feels like nothing's working right now. You know what I mean. Like that's kind of my expectation last month and the reality of it. I was like, okay, here we go again. How much am I going to believe? How much am I going to not make this about myself? How much am I going to keep taking action towards that higher vision? And it happens in phases, but you just have to. When you do breath, it makes it a lot easier to clear out the rejection, to clear out the noise, to clear out the stories you're telling yourself and to keep taking intuitive action.

47:38 - Chase (Host) I know a lot of this work gets you to talk about flow state and I love that. I've had Steven Kotler on the show before. Like the godfather of flow state, his sense of humor is so twisted. By the way. He's hysterical but also like are you okay? Yes, when you were operating in peak performance and where productivity meets alignment. I know Probably my favorite way of describing flow.

48:16 - Francesca (Guest) Thank you. I've never heard that I love it. Thank you. Yeah, that came from a breathwork journey.

48:20 - Chase (Host) There we go, there we go. I was like how do?

48:22 - Francesca (Guest) I explain what this is, you know, because, as a type A, productivity is always something I aspire to and it makes me feel really good. But productivity can feel unhealthy sometimes when you're just like running and checking boxes. But flow state is when you're doing the productive thing but it's exactly what you're meant to be doing and you have all this momentum and all this energy and everything's just working out and it feels effortless and everything is just kind of flowing. So I love that you appreciated that definition and I trademarked flow state, breath work, because I was like oh, there's actually a very meticulous journey that I can craft to take people through this and I do it with corporate teams where, like, let's remember what the company mission is.

49:09 You lose sight of that After you get hired, a year in. You're just doing your job. So let's go back to the mission. Let's go back to the customers and the clients who we're serving. Let's see your role in that. Let's see the project at hand. Let's see the team. Let's see your role in that.

49:22 Let's see the project at hand, let's see the team and when you can start to have people see all the different components and the role that they play in it and again you play something upbeat like a Rufus to soul and you have them breathe and you're like what's your next action step? See the project come to life, see it like it's already done, feel like how proud you are of yourself. See the camaraderie People are in flow, they have ideas, they're firing and there's a collective flow state that happens. Where you're rallying, you're rallying around the same vision, you're rallying around the same image. So I'm fascinated by flow and I use that every single day to scale my business, unless I'm blocked and I have to do a more emotional journey, but yeah, let's throttle down a little bit, excuse me.

50:03 - Chase (Host) So I think someone listening up to this point might be really appreciating this, if they are curious about this kind of work or they're already a high performer or you know. I want to add another tool, my toolbox thing. But let's say I'm just a for lack of a better term everyday person. I'm kind of just going through life Like why would flow state, why would any of this really matter? How's it going to move the needle in my life?

50:27 - Francesca (Guest) So I think if you're an everyday person, if you're an average person in the world today, you probably have some level of anxiety, and I would say that anxiety is accumulated when we don't allow ourselves to feel. And so there's this pressure valve that I feel like is really intense for everyone in the world right now the economy, inflation, politics, your own personal, your unfulfilled job, your burnout there's a million reasons why people just aren't operating at their best, and I think it's a very new concept for most people to say, hey, feel your feelings instead of plowing through them, and that will release some emotions so that you can access those higher states of consciousness. But we can't be holding all of that down because our body remembers, our nervous system remembers. So we have to release some of that emotion, we have to release some of that energy so that you can tap into clarity, focus, peak performance.

51:26 So I would say, you know we're talking about a lot of lofty spiritual concepts and bettering yourself, but if you just want to feel a little better, breathwork will help you release stress. Breathwork will help you release anxiety. Breathwork will allow you to tap into a more expansive vision of your life and your future. It'll get you out of your habitual thought loops and it'll just make you I don't I'm not going to say a little better, because it makes you a lot better. I haven't had many people do 20 minute session with me and not feel astronomically better. So if you just want to feel better and be better, try a session.

51:59 - Chase (Host) Can breath, work, make us more money.

52:01 - Francesca (Guest) Oh my gosh. Of course it can, Because it allows you to tap into flow state which again gives you original concepts, gives you new ideas, gives you creativity and, most importantly, it gives you the courage to act on it.

52:20 - Chase (Host) So a lot of people have really great big ideas. We like to think so ideas.

52:22 - Francesca (Guest) But you either talk yourself out of the execution the fear of failure, the fear of success, whatever those subconscious limiting beliefs are going to come out to play, and then you delay the action. But when you come out of breath work and you get the cue, what's your next intuitive action step? It's like boom email that person that might be a co-founder, we might start on this platform. Raise money from this person. You'll get your next step. And if you do it like that every single day, next thing you know you'll have you'll be building your mini empire. You know, my first year as a breathwork coach I made back my marketing salary. I didn't think that that was going to be possible. My second year I did half a million dollars as a breathwork coach. My third year, I raised a million dollars to launch mastery.

53:02 - Chase (Host) Now, these are just in sessions, or are you selling? Is it like coursework, or are you at what's? What's the scale, what's the exchange here, exactly?

53:09 - Francesca (Guest) Yeah, so when I started breathwork, I was doing classes at remedy and so house and I was barely making back my Uber to those classes, right, um, we got to talk to Jonathan about that.

53:20 - Chase (Host) We've got to bring up the rates kind of bring up the rates there.

53:26 - Francesca (Guest) Come on, I'm obsessed with Jonathan and that created massive opportunities for me and if I was a normal person that drove a car then it'd be fine. But, um, but you know, covid hit like a month after I became a breathwork coach and like it's like unbelievable, these stories. But I had in a breathwork session scene for international women's day to post on social media that I was going to do a virtual class and invite all my girlfriends and say, hey, it's free, I just want you to post for me in exchange. So I did this class intuitively because it came up for me in a breathwork session. And then the next week COVID hit and I had just proved online that you could do it virtually. And then I started doing virtual classes and every single week I got ideas Like I would read, I studied my clients, like I studied patterns and I would take the chat boxes and I would put them into Excel sheets and I have thousands and thousands of pages of people's intentions, what they feel, what comes up for them in a session, what music evoked what, what physical sensations, what emotions.

54:20 So I really studied this work before I created mastery.

54:24 But um, and then in a breathwork session.

54:27 After like three months of donation-based classes, I saw that I needed to work with this business coach, which investment intuitive action is always hard for people to invest in themselves, but I knew I needed to listen to my intuition and he planted the seed day one you should create a group digital course. And I was like now. And then the next morning in breath work, 12 weeks of topics came through and I was like, I guess I'm creating a digital course and I went from, you know, making $500, a donation based class to making $35,000 that next month in my course and then raising my prices for one-on-ones from 10 to 15 to 26 to 50 K. And then people were planting seeds for me to create a hypno breathwork certification and I was like, no, and then it came up in breathwork. So I did, and that was my first hundred K month and it was just all these things that were created from flow state, from breathwork. I've never created anything in my business, including my book and my app, that didn't come from breathwork.

55:24 - Chase (Host) All right, I want to go into like the business aspect here a little bit. In our business and as an entrepreneur, and whatever your product or services, there's always going to be that moment, I think, for most people where you struggle a lot with going. I want to charge more, I'm afraid to. I don't feel like I'm worth it. If I raise my prices, if I go from group to one-on-one or scale one-on-one or whatever, I'm going to lose business because people aren't going to see the value. Did I hear you correctly? You said you charged $50,000 for a breathwork session?

55:58 - Francesca (Guest) for six months. For six months, okay.

56:00 - Chase (Host) How did you justify charging $50,000 for six months of breath work?

56:05 - Francesca (Guest) Intuition. So again, numbers come through you intuitively and there's there's been times where I was like, no, I want to charge more for this. Week. Long intensive with me, like this is going to change everyone's life. This should be at least be 10 K. But my intuition was like, no, 2,500. So I'm like, okay, 2,500 it is.

56:28 So I just listened to the numbers that come through for me in breath and then I have a hundred percent, utmost conviction to just roll with it. So I'm a little extreme when it comes to intuition, cause I do it without thinking twice now because it's proven. The synchronicities have proven themselves to me over the last five years. So now it doesn't even come up. But intuition is something that is built. We all have it. But it's a muscle that needs to be practiced and it needs to be flexed. So if your intuition is telling you, go from 150 to two, 50, you have to do it and you probably will lose clients. I lost a ton of clients when I went from donation base to $25. My, my, my classes went in half and my logical mind, my ego, was like oh, my, god go back to donation.

57:10 But I just did breathwork again and I was like, nope, you have to go through this uncomfortable period. So many people are unwilling to go through moments of discomfort for longer standing greatness, and it's a process of you flexing your nervous system. It's a process of you knowing your worth and knowing your value, and I've had business coaches too who've helped me when I've second guessed myself or doubted. I'm like you know it's not spiritual to charge that much, but what I've done now is mastery app is has 80 different hypno breathwork sessions and it's $10 a month. To me that's un-freaking-believable.

57:47 - Chase (Host) You're meeting the people at a very, very fair place.

57:51 - Francesca (Guest) It's beyond fair for what they're getting in those sessions and I've had so many investors tell me that I need to astronomically raise that price. But my intuition is like no, I want to make that accessible for everybody. But if you want my one-on-one time, then that's at a premium because I can cut through the bullshit really fast. I can tell you're a block, we can move through it, and what you would spend, you know, six years in therapy on, we could probably do that in four to six sessions. So I'm not doing, I'm not charging this because I want people to be with me for a lifetime. I want to get you super clear and for you to be able to do this and move through it on your own.

58:24 - Chase (Host) So clearly, they've got to get the book, they've got to dive more into your work in the app. But you know, can we really walk through? What is this experience with you? What is the hypno breathwork experience? Uh, you know, 22 minute practice to break us free from our current state of conditioning, defense mechanisms and protective strategies. That's a tagline, but what does it look like?

58:43 - Francesca (Guest) Yeah, so say it's a 60 minute group experience that you go into. We'll spend 15 minutes setting up an intention, which means we're trying to get content to the surface, we're trying to start to break into your subconscious mind. So we choose topics and themes so that people can rally around it. This session is going to be on relationships. The session is going to be on flow state. This session is going to be on inner child. This session is going to be on mother wounds, shadow work, money, beliefs.

59:07 - Chase (Host) Now, why is that? Is that just to really help everybody collectively anchor to this same through line, or is it a higher purpose?

59:17 - Francesca (Guest) It's for effectiveness, it's for results, because when I went and explored the world and I went to hundreds of breathwork sessions, it's great I cried and then I just noticed nobody knows what the hell to do afterwards. You know like they're like oh yeah, I feel lighter, I'm like cool, but how are you going to use this and change your life? And that was something that my spiritual facilitators said to me. They're like you have a really keen ability to connect the dots between your intention and your experience. So I saw that people really need a focal point, they need a topic, they need music that rallies around it. They need the lyrics of the music to match the journey. They need very clear and poignant cues throughout the journey. And that's how. That's why in mastery, we have 80 topics. Is it procrastination that you're dealing with today? Is it not being a present parent that's blocking you? Is it self-love? Is it decision-making? We give people very specific topics.

01:00:07 - Chase (Host) But isn't sorry to interrupt. But isn't that making the assumption that people know what's blocking them?

01:00:12 - Francesca (Guest) A little bit, but you know we have this, we have this feature on the app. It's like how do you feel and what general topic do you want to work on?

01:00:20 - Chase (Host) Okay.

01:00:20 - Francesca (Guest) So is it love, is it work, is it your health or is it money?

01:00:24 - Chase (Host) So if we can get you even just a little honest with yourself in that moment, we can probably nudge you towards the area to work on appropriately, exactly.

01:00:32 - Francesca (Guest) So and then we just ask how do you want to feel? And if you want to feel inspired. Usually you know you don't know what's going on, but you know that I just want to be more present or more calm or more focused.

01:00:41 - Chase (Host) I just want to feel anything other than what I'm currently feeling. Right, right, right.

01:00:44 - Francesca (Guest) And then we'll give you recommended, we'll give you recommended sessions if it's too broad for you.

01:00:49 So in a live experience, though it's 15 minutes where we're kind of setting the stage and we're talking about, we might give concepts on whatever the topic is, and usually something really effective is the facilitator will tell their own vulnerable story about how they've moved through that Cause. That immediately starts to move people, opens people up, and then we go through about a 22 minute journey and that's just a really intense process where breathwork is clearing suppressed emotions, hypnosis is reprogramming subconscious, limiting beliefs, and visioning is allowing you to mentally rehearse who you want to be, get that clear action step. And then you go through a meditation. You come out and we do Q and a and shares.

01:01:26 - Chase (Host) So why 22 minutes? Why is that Like? Is there a scientific reasons or a study, Is it a protocol or is it just like a compound series of X amount of time?

01:01:35 - Francesca (Guest) I wanted to create an efficient modality that people would actually use, and even 22 minutes is a really long time for people. Um, yeah, you know, holotropic breathwork is like 60 to 90 minutes, but I told you, the EEG headband shows that four minutes you're into theta states. So I was like, great, so no matter what, we need to have a first song, four minutes, right. And then there's an unblocking that has to happen before you can get to those positive affirmations and it's just the series of vocal cues and different kind of things that you have to move through in your subconscious and psychologically. And 22 minutes is the shortest version I could get it down to. Okay, so we have eight minute sessions on the app and we have three minute sessions that will shift your state, but in terms of, like, creating massive change, 22 minutes.

01:02:19 - Chase (Host) And what are these vocal cues? Is that you know, you and the team walking around?

01:02:26 - Francesca (Guest) are you just saying? Is it a word? Is it a phrase? Is it a statement? What are these vocal cues? So your vocal cue you know the first song vocal cue would just be, like you know, inhale in, inhale, exhale. Second, I would probably say to you what does control mean to you and where has it showed up in your life? And breathe out any of those memories and what's the emotion underneath them. And then towards song three, song four, I would have you start to envision your life where you don't have to be in control and you feel safe and your nervous system feels really safe, and start to explore those situations and what that feels like. And then a song five. I would have you see the highest version of your life, how you would show up for your family, how, how you would show up for your family, how you show up in your work. Start to mentally rehearse that, play with it, feel it like it already exists. Take you to a meditation. You'll be a different person.

01:03:09 - Chase (Host) Well, I'm going to bring it all the way full circle. You said song five would take me to my highest self. It would be creed higher. It has to be, it has to be. This is a joke, but it's so perfect. We're going to bring it all the way for full circle there. Yeah yeah, song five for me is higher, all right. Well, francesca, this has been incredible. This is for me personally. This is why I love what I do. I'm so grateful for having the opportunity to sit down here with you, because it's an opportunity for me to ask questions that are very meaningful for my personal life but also, I hope, represent my audience and where we are in our journey of moving forward in these unique areas of spiritual, mental, physical, emotional wellbeing.

01:03:56 - Francesca (Guest) Uh, thank you so much for having me and having a real conversation and for the great questions. I really loved it.

01:04:01 - Chase (Host) Where can my audience go to connect with you? The app, the website, the book, all the goodies?

01:04:07 - Francesca (Guest) So my website is francescasitmacom. That's where you can find the offers, and then on my Instagram at Francesca Sitma, I'm always kind of posting what events and what we're up to.

01:04:18 - Chase (Host) All that will be linked down in the show notes, the video description box, for you guys. Go check it out, get her book and rewind this. I think there are so many amazing little, just little moments that if you go hold up that like made me feel some kind of way Lean into that. I know I will. For more information on everything you just heard, make sure to check this episode show notes or head to everforwardradio.com