EFR 713: Why Everyone Needs a Personal Brand, Best Biohacks for Business Owners & the New Trend for Entrepreneurship with Anna Nassery

Speaker Chase Chewning: Okay. Hey, what's up everybody? Welcome back to Ever Forward Radio. I'm here in studio with a long time homey first time in real life, actually, Anna Nassery. And we're diving into a couple different things. This is gonna be for someone who is the side hustler, the entrepreneur, but also someone who doesn't want to lose their wellness along the way. We're talking about personal branding. Entrepreneurship and hacking, biohacking, optimizing yourself all along the way. So with that, Anna, welcome to the show. Speaker 3: Thank you. It's so nice to be here. Speaker Chase Chewning: IRL, baby. Speaker 3: Yeah. Speaker Chase Chewning: IRL. Speaker 3: Yep. And this is I feel like we're Chewning on the intersection of help longevity, energy, and then also entrepreneurship, which is like my favorite thing to talk about. Speaker Chase Chewning: How can we create? How can we tap into our creativity? How can we leverage it into a fun project, maybe a full blown business, but also, like you and I know and I wanna talk about, once it does become a thing, once it does become like your business, your baby, you're gonna lose some sleep, you're gonna lose some energy, you're gonna lose some weight, gain some weight, you're gonna maybe dip into some areas of your life that normally you would be on top of. But I one of the things one of the many things I love about you is that you make such a priority from what I can tell to to not lose yourself. And I've even heard you talk about how when you look at your schedule and when you look at what you're doing and what's coming up, you know, really assessing first of all, tapping into and knowing, getting that personal feedback of where is my energy? How am I feeling? How can I best show up for this task for my team for the client and then just, you know, adjust fire accordingly? So I think that's some the most important information, if nothing else, I think that's what somebody should take away today. Speaker 3: Absolutely. Yeah. Thank you for that reflection. I think I my background, I was so heavy on hustle It was just the way my parents raised me as immigrants all the way just to the type of schooling I was in and then the first five years in my career were in Silicon Valley. So everything was hustle, hustle, like, I didn't sleep that much. I worked a lot. I loved it. Speaker Chase Chewning: Is this like incubator life? Speaker 3: Yes. Yeah. Absolutely. The little thing. Yeah. I I had launched a mobile app startup and I was working full time at another startup and It was nice. That that was just what that was what was in the air, and all of my mentors there were men. They were all like in, you know, the last company I worked at, our CEO was the former COO of Pinterest. My boss was the former CMO of LinkedIn. My other boss was the former head of brand at Snap chat. So like -- High performers. Speaker Chase Chewning: -- Speaker 3: very high performers. So I worked directly underneath those people, and I loved and I I I thought, perceivably, I loved what they were doing. And the way I I didn't originally think I'd be an entrepreneur because it was it's not really in my embedded in my culture. It was always, like, get a high ranking job in corporate. That's, you know, like a prestigious company. So that's what I was making my my rankings. And then over time, I looked at a lot of the leaders. And I was like, I don't know if I wanna if that's exactly where I wanna be in ten years. Speaker Chase Chewning: That's the end result. Speaker 3: Exactly. Yeah. So I kinda I questioned that for a little bit and then I eventually I love the idea of I loved agencies because I, you know, turn and burn. I worked with a lot as on the brand side, and I figured I was like, oh, it'd be really dope to run my own agency, and then I feel like that's the type of business where I can really hand over a lot of delivery Speaker Chase Chewning: -- Speaker 3: Mhmm. -- and then infused some sort of balance into my life. So that's what I built, and you're very correct. Especially in the early stages, you know, you're when when you launch your own business, you're doing a lot. And it's not always It's not always wait. Let me pause on this one for a second. Yeah. This one's this one's a tough one. Speaker Chase Chewning: We're waiting for the ketones to hit? Yeah. Any second Speaker 3: Any second now? It's gonna drop it's not the drop. Speaker Chase Chewning: Not the drop. Maybe they are, and that's why. Yeah. You're getting clarity over there. Speaker 3: But I've I've noticed a lot of people leave corporate, and they're already burnt out, and then they look to start their own company Chewning that it's gonna be easy. At that point forward, but I always tell people to make sure that they have enough financial investments, enough energetic investments to take that plunge because especially in the beginning, it's a lot. Speaker Chase Chewning: Mhmm. It's way more than you ever think. It it's like going back to when I made the jump, I guess about six years now. So you have expectations, you have ideas -- Mhmm. -- Speaker Anna Nassery: you Speaker Chase Chewning: know, and also I had a lot of people around me even family members that were already there. So I kinda got a little glimpse behind the curtain, but until you're in it, you have no idea. Yeah. So I wanna start first and kinda I got some categories in mind for this show here. Shoot it. So talking about branding optimization and entrepreneurship. Mhmm. First, I'm gonna start with branding because that's what you do. And I can tell you all, personally speaking, I've worked with you in your agency in the past. Mhmm. For a project that's currently chillin, but it's definitely one that I want. Speaker 3: I keep asking you too because I'm not I don't just say this to all my clients. That was one of my favorite projects we've done, and I cannot wait to see it. Thank you. Speaker Anna Nassery: That's your vision. Speaker Chase Chewning: Division, you made it real. Quick little update about a month ago, I finally got the trademark -- Don't. -- looking for it. Speaker 3: Great. Yeah. Amazing. Speaker Chase Chewning: So that was a little alright, maybe jump back into -- Speaker Anna Nassery: Cool. Speaker Chase Chewning: But anyway, updates coming soon fam. So you actually recently changed your entire brand, the name of an agency, and that stood out to me. Someone who has made a name for herself and, you know, curated a great team of people that do amazing things in the space of branding. I thought that was kinda odd Speaker Anna Nassery: Mhmm. Speaker Chase Chewning: So you you do this. You you have a a reason and why for everything you do, or at least that's what it looks like. Yeah. So I'm curious why Why did that have to change? Why why is it that a good thing I can't even read my question here. Why already had something established. Why change a good thing that was already working? Speaker 3: Yeah. So I had I had my agency for about six years under the name brand up. Speaker Chase Chewning: Mhmm. Speaker 3: And we recently rebranded to Lumina. And the reason why I did that and I was very intentional about that, because you you always you obviously have for us, we had we had a reputation, we had we had a lot of big clients, and, you know, I I had been on a lot of podcasts and YouTube and things like that under our old name. Are you Speaker Chase Chewning: putting it out there? Yeah. Yeah. Wait. Speaker 3: Let me see. Do you mind if I start this question? No. Speaker Chase Chewning: Go ahead. Go back. Speaker Anna Nassery: Go back to work with Speaker Chase Chewning: you guys. Actually, great time I have a cough. Great. Excuse me. Nocio's you guys are getting your workout off for you. Excuse me. Speaker 3: Thank you, Speaker Chase Chewning: Katie. Yeah. We're back. Alright. It's while we can, like, talk to people in the future while we're here. Anyway, I'm Chewning, like, the interstellar model, but Speaker 3: Yes. So great question. For those of you that don't know, my agency's name is Lumina, and I launched it around six years ago under the name brand up. So when I launched it, I kind of scrambled and I launched it. And I did it quick. And you know with your business how challenging the naming process is Speaker Chase Chewning: -- Oh. -- and Speaker 3: you have to, like, make up words literally. And every you know, everything's taken up. And I when I launched the agency, we're solely visual branding and brand positioning. Now what we really own is websites. So we do branding -- Okay. Speaker Chase Chewning: -- Speaker 3: as a part of a website project. But we're not I feel like we were playing small by being called brand up when in reality we're so much bigger than that. And then also, we really honed in this last year on really working with creators and personal brands, luminaries, if you will. So at that word, luminary kept coming up and I really wanted that I was like, shit, it'd be so nice to every brand is luminary, but so I just played played around with it. Lumina was available. It was good. So I ended up taking that, and then also were we have our agency, and then we have a template shop, and then we have like a semi custom option. So I had all these plays on words for like Lumina Light, Lumina Labs, -- Okay. Speaker Chase Chewning: -- Speaker 3: alliterations -- Okay. Speaker Chase Chewning: -- Speaker 3: with that. To kind of bring it all together in like a very cohesive way, whereas I don't think that would have worked with our old name. Speaker Chase Chewning: Okay. I'm curious, how long was that on your mind, on your heart before actually pulling the trigger. Speaker 3: Oh my goodness. Like two, three years. Speaker Chase Chewning: Really wow. Speaker 3: Yeah. I wanted to do it for so long, but I just didn't have I didn't have the bandwidth because you know how it's it's a lot. It's a lot of work. Speaker Chase Chewning: You do this. So I'm sure you really know what it takes to. Yeah. Speaker 3: So I knew I wanted to do a web redesign, so I was like, okay, why not? This is this is a great time to do that. And we had just changed up a lot within our model and the way that we are operating in our team. So it's more of like an energetic, like, refresh for all of us. Internally, it was not necessary Speaker Chase Chewning: at all. To include the energetic -- Yeah. -- refresh. Speaker 3: The energetic refresh. Speaker Chase Chewning: So let's kinda define our terms now. So -- Mhmm. -- how do you define personal branding and who should have one? Speaker 3: Yes. So I love those questions so much. So I'm actually gonna open this question up to all kinds of brands. So whether people who own CPG brands, personal brands, like, if you're like a YouTuber, coach, sell info products, or if you own a gym, or if you own any retail good I personally this is subjective, but this is a big trend right now as well. I think that your brand is not your logo. Your brand is not your website. Your brand is the way that people perceive your business. It's a very energetic, emotional, visceral feeling. Tangible. Exactly. Okay. And to take that one layer deeper, I personally think that your brand is your CEO. So like CEO brands are people buy from humans. Speaker Chase Chewning: Mhmm. Speaker 3: So gone are the days of, like, b to b, b to c, like, branding marketing, it's like human to human. I call it h two h now. So people buy from people. Speaker Anna Nassery: And, you Speaker 3: know, you even look at Elon and Tesla. You look at Ali Ali Webb Drive Bar. Speaker Chase Chewning: Mhmm. Speaker 3: You look at the founder of Class Pass. You look at all these, like, super CEO forward brands that aren't even necessarily the personal brands, and that is how they garner trust. And they garner so much credibility, not just through, like, being an influencer or Instagram, they go the thought leadership pieces and articles and they speak on stages and things like that. And people really buy into the business when they resonate with the humans behind it. So that is something that is really big for me right now, is really spreading the word about how to get leadership teams out and creating content and thought leadership to really garner that trust and I think a massive testament to this too are like they're Hormozies. They've been behind the scenes for years and -- Yeah. Speaker Chase Chewning: -- Speaker 3: now they're investing sixty five k a month Yeah. On their personal branding. And look, it blew up. Everyone's talking about the promotions now. Speaker Chase Chewning: Mhmm. Speaker 3: And now people trust them. They they they trust their programs, like, their businesses, all that. You know? So that I think that's a massive testament to the power of that. Speaker Chase Chewning: You might have already kinda explained it, but to ask you directly, to maybe someone listening right now are watching. And they go, I don't want that. Speaker 3: Mhmm. Speaker Chase Chewning: Are they really shooting themselves in the foot of going, I don't want to be the face, I don't want to have any kind of personal brand out there with my business, the business should just be able to launch, to survive, to flourish without the personal brand aspect. Do you still feel like that's Yeah. Speaker 3: So I actually I currently have a mastermind right now for entrepreneurs, and it's based on a a major pillar of it is personal brand. Creating personal brand, getting through energetic vox because people very much so very often are very resistant to that. Even the personal brands. They're like, like, I don't like, they're Speaker Chase Chewning: That makes me feel like I have to become someone. Correct. Speaker 3: I have Speaker Chase Chewning: to become a a bottled thing. Speaker 3: Absolutely. And but think about it from a leadership perspective, If somebody is running a business, they have the know how, they have the knowledge to put information out there. They have it. They embody it. They're just for for whatever reasons, they're blocked from it. And I I look at your business as such a microcosm of your life. So oftentimes, I think people are blocked creatively and also there's another there's like another layer of people feeling like putting their personal brand out there is very selfish. It's self centered. It's like, I, you know, I want attention. And for me, I was once like that too. Mhmm. So I when I launched my agency, I was nowhere on the website. I didn't really have an Instagram. I was like, this isn't about me. This is my agency. Now, eighty percent of our leads come through me. Mhmm. Not my agency, not our email list, not my agency's Instagram. They come through me. And I was the example of the person that wasn't really putting myself out there because, again, I can't I had a Silicon Valley background, and I looked down on influencer culture. I was like, I have a real job. So I wouldn't put time and energy and it totally blocked me for a very long time. Until and this is where where my woo side comes in. I remember I got asked to speak at an event and I had I was working with an energy healer here in West Hollywood, doctor Chris George. Speaker Chase Chewning: That one does. Speaker 3: The the goat. And he I told him, I was like, oh, yeah, god. Ask to speak at this event. I don't know if I wanna do it. And he was like, why? I was like, I don't know. Just feels like a lot of pressure, and it's not really me. And he was like, why? And I was like, he just kept picking at me, and I was and for me, the the Chewning, my block was was one impostor syndrome. When in reality, I'd built a multiple sum figure business. I know what I'm doing. And then two, was how everyone's gonna perceive me. To me, I'm like, oh my gosh. What am I gonna look like? Speaker Anna Nassery: What Speaker 3: am I gonna say? And he helped me alchemize that into through not being so concerned about how people perceive me because that's selfish, rather being the medium to bring like my knowledge and gifts to other people. So then you're not you're so then you're just a channel of like, this is the knowledge and I'm giving it to you versus like, here's me. I'm gonna look cute. I'm gonna sound smart. Then and then that's when people get nervous. That's when people feel out of integrity. That's when people feel off versus just showing up as yourself and talking about what you want talk about based on what you know. So that shift, that was like, that changed everything for me. I was like, oh, shit. This isn't about me. Speaker Chase Chewning: Yeah. Speaker 3: You know, it's about me representing my company, me representing my business, and me sharing my gifts, which I have. And I and I get it to kind of close the loop on your circle, there are gonna be some very high functioning CEOs that are like, I don't have time for this. I'm running my company. That's understandable. And Get of get, like, get an assistant or get get you Speaker Chase Chewning: It's somebody to run and run a gun Speaker Anna Nassery: for you. Speaker 3: Fig it out. Yeah. You can you can you can get it covered. If Alex or Mozy can do it, you can do it. Speaker Chase Chewning: Amazing point. Absolutely. Yeah. And to kind of like share another personal point about that, Thank you, by the way. Mhmm. The same thing kinda happened that I didn't realize how much of, I guess, my personal brand was out there in influencing people's decision making process -- Mhmm. -- about like three years ago when I created I started on my podcast production company, operation podcast, as courses. I I taught people because I was looking for different verticals. I was like let me just you know kind of This was like the age of the courses. Everyone's like -- Yeah. Speaker Anna Nassery: Yes. Speaker Chase Chewning: -- make a course, sell a course. Cool. Make passive income. And so I was like, okay, what do I know really well? And it was podcasting. So I made courses and I taught people, you know, how to record, how to edit, how to produce, how to upload, how to even monetize, there's some interview tactics, and I put it out there, and it I guess, worked too well in the sense that people would go through the courses and realize, oh, actually this is way more involved than I thought. Like, Chase, you're way more into this world of podcasting than I ever want to be, but like I love the end product of you and how you're doing it and how you're living your life. How much would you charge to just do it like it done for you kind of Chewning? So I I didn't realize how much the personal brand of Chase as Podcastor was influencing people's decision making process on them doing their own thing, and that's when we kind of pivoted and made it, you know, a production house. And so it it does have a big impact, absolutely. Speaker 3: Yeah. Beautiful. And did you ever have challenges with like, when did you Where do Speaker Chase Chewning: I begin? Yeah. But when did Speaker 3: you really start pushing your personal brandner? Because for from my perspective, I think you do a great job at it. Speaker Chase Chewning: Thank you. Speaker 3: Yeah. You do you you have a beautiful mix, and this is what I train people on about about like, You're not just like like, it's like the the old like jab jab jab jab hook. Speaker Anna Nassery: Mhmm. Speaker 3: Mhmm. You share things. You share your lifestyle. You share your little like health stuff. You're not always pushing affiliates. Speaker Chase Chewning: Mhmm. Speaker 3: You're sharing things like a a glimpse into your life. You're sharing a glimpse into things that you like, and then you and then you share more of, like, you know, podcasting and products you like. So it's a nice blend where it does not feel salesy. It feels organic. Speaker Anna Nassery: I want this to Speaker Chase Chewning: go on record that this was not prompted. I didn't tell her to say that. You Speaker 3: didn't tell me. Speaker Chase Chewning: This and seriously that is like that's my ultimate goal. That's what I would love to hear most from people, anybody watching, listening to anything I do. It's funny. I actually this morning before going to the gym and do them all of my stuff, I recorded a solo episode, and I was talking about actually, which we'll get into later kind of my journey with, you know, peptides and TRT and a bunch of different stuff. And I actually just made that kind of emphasis of All I'm trying to do here is make this a long format extension of what you see in my daily life on social media. Mhmm. My social media, what I do in real life and on social media is what I'm trying, what I'm liking, what I'm not, the good, the bad, the ugly, physical, mental, emotional, spiritual, like all the things that make me me, because twofold, it is therapeutic for me. It's a way it's like an outlet, a create creative and even energetic outlet, but also it's a form of accountability. And I talked about how when I put things out there, I'm saying it, and I try to be a man of my word. And so me putting things out there makes me accountable to anybody and everybody that watches it and hopefully then people can see, alright, it's not one thing that this person is doing that makes them them or or, you know, helps them grow their business. It's a multifacetedness of the human experience that I hope this is what I'm hoping their listener or their viewers kinda extracting. That I can be aware of. So then it's like, okay, cool, I need to take care of my body. I need to nurture and have meaningful relationships. You know, I need to maybe fucking get a physical, get some labs drawn Speaker Anna Nassery: on a Speaker Chase Chewning: lot of different things. Yeah. So to answer your question directly, when did I start working on my personal brand? Only intentionally this year. Speaker 3: Wow. Speaker Chase Chewning: Yeah. Twenty twenty three for me for me is my theme word this year is direction. Speaker Anna Nassery: Okay. Speaker Chase Chewning: The last two years had been you know, two, three years have really been expansion. I've been expanding into creativity and different things to do personally professionally and but expanding in the sense of, like, really who I am, like the true, chase identity. Mhmm. And now I have that solidified, and now I want to point it in the right direction. So really this year -- Speaker 3: Beautiful. Speaker Chase Chewning: -- yeah. Which once I even get more direction, I would love to revisit you and your team to kinda like really brand it as well. Yeah. Absolutely. That's kinda where I'm at my journey with that. Speaker 3: Beautiful. Speaker Chase Chewning: Great question. I appreciate that. Kinda going back to a couple more in the branding category here part of the co podcast. Be being or staying on brand. I feel like that's a phrase I see a lot, especially online. From someone who does it, what does it mean? What does it mean to say you need to stay on brand? Is that limiting or is that actually freeing once we know what our personal brand is? Speaker 3: That's a very great question. So I think it's funny I say that a lot casually. I'm always like, that's brand you know, you're five minutes late. That's on brand for you. Speaker Anna Nassery: Yeah. Speaker 3: You know, I think it can be limiting. I I think when you when you put it like that, and I think you can look at a brand in two different ways. There's one that from a business standpoint like the traditional, like, brand standards, I. E. Visual branding, Speaker Anna Nassery: all Speaker Chase Chewning: all the Speaker 3: goals associated without the color palette, the fonts, and those are random standards. Speaker Chase Chewning: Structure of the the actual Speaker 3: Yeah. So I think that have like, a cohesive brand builds trust, so that should be consistent. Mhmm. When it comes to a personal brand and the ways that you show up, you evolve as a human. My brand's your brand's gonna be different from one ear to another. Mine brand's completely different. I think and that, again, going back to the microcosm. Such Speaker Chase Chewning: important point. Yeah. Speaker 3: And I think I think we all we all a great example of this for me too. It's like, it's how often I it's also how often I, like, change up the interior design of my home. Wanna change my hair. It just, like, you wanna go through different aesthetic changes sometimes. And not just, you know, not just aesthetic, but, like, voice, tone, energy, emotion. Like, I think it's it it's definitely something that should constantly shift. Speaker Chase Chewning: How do you how do you shift when changing your brand. You know, I'm what I'm trying to say, I guess, is to stay on brand, means to be true to yourself and recognizing that basically everything you just said. So then how do we know when we are really listening and leaning into our authentic self, our authentic brand, and that means a change versus changing for the sake of change because maybe we're going through something to feel something. Or we're looking at the outside world and know what he did, she did, I need to kinda stay. Speaker 3: Yeah. Like outside influence. Yeah. Yeah. Absolutely. I I think that I think ideally, there should be that correlation between your internal state, what you want, what you desire versus feeling the need to do that. And then also, I think from a business standpoint, you know, because I'll use you as an example. Right? There's Chase the human and then there's Chase the brand. I think This Speaker Chase Chewning: is a bill of ours. Speaker 3: Yes. Yeah. I'll take Yeah. Just bed mown me off. Okay? But I think there's chase the human and there's chase the brand. You do a good job at, you know, making from what I know of you, like, that is pretty much the same person. But who you are, behind closed doors, in your close friend stories, like, that is a diff that's like a part of you that you might not always wanna put out there for the world. Right. Speaker Anna Nassery: Yeah. Yeah. Speaker 3: And I think that the external part, like the external brand, as much as for a personal brand that should kind of be That should absolutely correlate with like your internal state and who you are in your personality. I also think that I think from when you look at a brand from business perspective, everything should be reverse engineered to the end buyer and the end user. For you, your personal brand, it's not like you have like end buyers. Right. Speaker Chase Chewning: But Speaker 3: you kinda you have your you have your demographics that you you attract. So for me, it's like I think every business should morph itself to, like, appeal to the end buyer, to appeal to the person that they wanna resonate with. Versus, you know, for for us, at the agency, for example, this is part of our onboarding one. We have clients that come come in that You know, we'll have a woman that owns a candle company, and she'll be like, I wanna make it purple polka dots because I love purple polka dots, but my candles are for men. And I'm like, Cheryl, The men aren't gonna like the purple polka dots. Speaker Chase Chewning: Hider demographic. Speaker 3: Yeah. We got a reverse engineer everything to appeal to Bob. Who's your who's your big brand who's your archetype? Speaker Chase Chewning: Big candle guy. Speaker 3: Yeah. Luvs Bob loves his candles. Right? So I think I think that it should be a blend of it should be a blend of you and your inherent personality, and then also the way that you come off should really appeal to the people that you're trying to, like, bring in as loyal fans. Speaker Chase Chewning: I'm wondering if you would maybe get on board with this. One thing and as you're just describing this, it kinda I'm reflecting back on when I guess I have been reintroducing myself in a way. Mhmm. Saying it out loud, again, it kind of goes back to the accountability aspect, but saying it out loud and explaining instead of just doing has really helped with any of the feeling some kind of way or friction or hesitation or impostor syndrome or or whatever kind of emotion, undesired emotion, or even what somebody might think of me by just changing something up that I've been doing in one way for so long. Really comes back to like intention behind anything that we do. If we first with ourselves can have intention, can figure out why am I doing this? What does it mean to me? You know, where and why and how is this feeling coming up? And then I provide that through an explanation of like, okay, maybe quite literally a different brand. Maybe quite literally is a different logo or just hey, you're gonna see more of this type of content for me and here's why. I'm gonna share this journey with you because boom boom boom boom. And so intention coupled with explanation really does provide a great kind of release in my experience, and I think is crucial if you're online in any way or how even in real life those people in real life or online are gonna get that explanation and keep that know like and trust with you. Mhmm. So it's not just oh, shit. They just completely changed up what the hell is going on. Oh, no, like, I I listen to podcast y. I saw that post y or they'd actually directly told me. Speaker 3: Mhmm. Beautiful. Speaker Chase Chewning: Let's move right along into Actually, one other question went in branding. Speaker Anna Nassery: Mhmm. Speaker Chase Chewning: Sometimes you go to market, you know, you launch a product, you put something out there, as a test or for sale or whatever, and it works, but not in the way that you thought. What does a successful quick pivot look like when your audience slash client slash avatar that demographic we're kinda talking about. Turns out to be someone else. Mhmm. And what I really mean by that is you create something that you think, you know, it's a product or a service that is gonna serve type a person. Mhmm. But it turns out it really serves type b. Speaker 3: Mhmm. Speaker Chase Chewning: So you created something that is successful but not for the person that you thought it would be. How do you pivot so that you can maybe do need to refresh the brand or how do you kinda really get locked into that new type of person so that you can keep that momentum? Speaker 3: Yeah. That's a great question. So I think early stage businesses can and should be highly iterative in that sense. Because going back to the last thing that I mentioned about the ideal buyer, so the way that I see launching any sort of business. And I learned this in Silicon Valley. Right? Everything's a hypothesis. So you're going to launch the candle company with the hypothesis that it's gonna appeal to to moms or whatever it is, and then you launch it, but Bob ends up ends up loving it. Speaker Chase Chewning: Bob's back. Speaker 3: Bob's back. Right? So essentially, what and I actually learned a lot about this at startup I worked at because over the course of the two years that I worked there, we had this product that was for crossfitters, and then pivoted to so that was the more of a b to b. I'm sorry, b to c, and then it transitioned to physical therapists, which was b to c, and then it transitioned to elite high school athletes and collegiate athletes. Speaker Chase Chewning: That's a huge pivot. Speaker 3: Yeah. Massive pivots, and we rebranded visually and copy and tone wise three three different times to appeal to all these. And again, this was a startup with a big budget, so they could afford hiring different brand agencies, new photoshoots Speaker Chase Chewning: -- Speaker 3: Mhmm. -- and then content. So I think that the biggest thing is copywriting and messaging and the and just the way that the brand comes off on all different touch points, social media, website, email, all that stuff. So we had to change everything. Multiple times to do that. So, like, I guess my two cents for people who maybe don't have, you know, a well funded startup budget is to just have grace for that. Ultimately, like, if if your ideal buyer changes or maybe you got feedback from your ideal buyer that, like, your product needs to change a little bit, have grace with that and do it. Because the an example that, like or an analogy for this too, it's almost like if you go on if you no, wait, that's not a good analogy. Speaker Chase Chewning: I love that you caught yourself that's amazing. You could have just said something. Speaker 3: I could have just been out. Speaker Chase Chewning: The ketones are here everybody. Speaker 3: Yeah. It's just Speaker Chase Chewning: two thoughts ahead. Speaker 3: But, yeah, it's it's, I think, even a lot of the bigger brands, like like, look at how much Instagram. Remember or when it launched early on. The product change, the demographic change, the aesthetic change, the Speaker Chase Chewning: name change. Close to what I Speaker Anna Nassery: used to do. Speaker 3: Absolutely. Yeah. And even you know, Uber, like, the the visual rebranding, all that, like, visual branding should, like, can and should be refreshed quite often. And and bigger things such as changing your demographic, that will change more things than just your logo. That'll change your copy or messaging. Because, again, you really wanna be strategic about appealing to your core demo. Speaker Chase Chewning: Alright. Now I have a little follow-up question to that that it's kinda tied into the energetic aspects. You know, my my background in health and fitness, a lot lot of coaches listening watching, you know, in in some kind of Chewning, wellness capacity. And I've been there and I know a lot of people who have been there and probably will be again, you create a program, you know, workout program, meal programming, whatever, something to help people's health and fitness, you put it out there, and you're you have a ideal customer in mind, this avatar. And it turns out it's actually serving a whole different group. And so you're successful, it's working, money's coming in, clamps are coming in. You can just keep with that and go, oh, okay, cool. It gets working, you know, I'm doing Chewning, But energetically, I will say that not that far off in the future, you're gonna really have some friction because it's not the type of person that you ideally want to work with or work for. So what do we do then when we're successful but our energy is being drained because we're not serving the person ideally that we want to serve. Speaker 3: I think with that too, it's that's a personal decision. Because some sometimes people are if their business is doing well, they're making money off of it, they're able to mentalize. Be like, this is work, this is business. I, you know, I have other things that light me up outside of work, and if these are the people I'm working with, great. Mhmm. My the camp that I'm more in is, you know, your work, your career takes up a lot of your day. So why would you have people on your team? Why did you have clients that don't fit well and feel like a drain for you. So for that, I'd say like absolutely prioritize working with people that you wanna work with and It's kind of the way that I started my agency, like, we work with personal brands, primary. Like -- Mhmm. Speaker Chase Chewning: -- I would Speaker 3: say seventy five percent. And then in the early stages when I launched it, because I came from the startup space, I was like, I wanna work with health and wellness startups and tech startups. Absolutely not. I I discovered they're the worst type of client because it's like Why? Okay. So a tech startup will have like ten shareholders. Every decision needs to be approved by ten people. Half of them are dinosaurs. They don't know how to use Slack. They're not gonna be responsive versus a personal brand like you. You know what you're doing. You're one person that we have to coordinate with. You your Chase, you know your brand, you know the aesthetic what it feels like versus being like, you know, an arbitrary product. It's more it's way more conceptual. So it can be more challenging for people to, like -- Yeah. Speaker Chase Chewning: -- Speaker 3: figure out. Speaker Chase Chewning: Yeah. Great answer. I like that. Absolutely. Alright. So I like to shift into I guess we'll call it energetic part of the show. Mhmm. I'm saying optimization because I do know a lot of what you do is optimize in terms of your workflow but also you and how you energetically flow throughout the day. What is the oddest and I know you've got some out there. What is the oddest hack, health hack, bio hack, whatever you wanna call it, or habit that you that you think most people would say that's really Speaker 3: really odd. Okay. I love odd. And I feel like the biggest needle movers for me I feel like the odd one let me think about this for a second. I missed the odd. I missed the odd. I have, like, my bigger ones. Uh-huh. You think a weird person. Speaker Chase Chewning: If you're like, or maybe what what do you get the most comments about or DMs about when you share, people go like what analytics literally what the hell you want? Speaker 3: What is that? What is that? Hold on. I know I know I get that a lot. I get that a lot with Speaker Chase Chewning: Is it a thing you do, or like a supplement you take, or -- Oh. -- like a meditation even? Speaker 3: Okay. I have a couple for you. Speaker Chase Chewning: Okay. Speaker 3: One is my love for raw beef liver. So I make these raw beef flavors. I love raw beef liver is literally like the elixir of life. Speaker Chase Chewning: So Organ meats are fucking life. Speaker 3: Yes. Absolutely. I used to be really low in my b vitamins, really low in my iron levels, and I work with joyfulness now, and it's been like night and day. Every everything's great. I've Speaker Chase Chewning: seen blokes. Speaker 3: Great. That's that that was one of the main things that I implemented and changed. It's just First of all, I my family's from Afghanistan. Speaker Anna Nassery: Yeah. Speaker 3: We love organ meats. I used to come home from from school when I was a kid and there'd be like a big old wack of beef tongue on the table. I was Speaker Chase Chewning: just saying my father-in-law tried to get me to do beef tongue one time. I couldn't do it. I tried it. I tried it, but it was just it was really tough. Speaker 3: Yeah. Totally. And there's actually I worked in this fine dining restaurant in college, and we had this beef tongue dish. It was like Vietnamese, French fusion. We had this beef tongue dish. One of the best things I've ever had because it it's like when it's chopped up, can't really tell what it is. It's it's like short rib or something, but it's so good. But it's highly just because of the the cartilage and the collagen in it, it's very nutrient dense. But I On Sundays and Austin, one of my best friends and I we have this like Sunday pancake brunch and then I bring the beef liver over I just sear it, so it's raw on the inside kinda like ahi. And I just slice it up with a little bit of olive oil, a little bit of maldon salt, so good. Speaker Chase Chewning: Beef liver pancakes? Speaker 3: No. Sorry. I I didn't separate those. We'll do beef we'll do liver, sliced liver, and pancakes. Speaker Chase Chewning: Excuse me. Speaker 3: Mhmm. I Speaker Chase Chewning: was not expecting that. Yeah. I will say though, to double down on the micronutrients and b vitamins specifically, I so I supplement with an orgamee complex from Paleo Valley. Mhmm. They make the -- Mhmm. -- amazing v six. But I take their orgamee complex And beyond that, like getting some labs tested and I had some great improvements, ever since regularly taking that, I used to get really, really bad exertion migraines. You know, knock on wood, it's been months months, and I used to get them really often. And I actually had a naturopathic doctor reach out, shout out, doctor Trish, and she was like, you know, try more organ meats. And so I just increased and kept more regular with -- Great. -- Oregon Complex game changer. Speaker 3: Amazing. Yeah. I know that's I've never tried the I've never tried, like, the capsules, but I will because it's I think it's the easiest way to get them in. Speaker Chase Chewning: It's one of those things, like, I I love and I know how good organ meats are for us humans. But the probability of me regularly consuming them enough at levels to get the benefits is super low. Yeah. You know, with like a lot of things. It's I think my nutrition and approach nutrition has changed a lot. The more I've learned, this food actually does really good things for me, and then I can kinda acquire the taste, you know, like, beets and brussels sprouts for me. I used to loathe hate now to my favorite foods because they're so fucking good for you especially beets Speaker Anna Nassery: But Speaker Chase Chewning: anyway thanks for Chewning. That's really cool. Also we sucked down jet fuel here on the show -- Yes. -- with exogenous keto equivalents. What are your top three human optimization hacks? And I wanna segment them out by physical, mental, and spiritual. So I guess really the three categories, what's your top one in each? What do you do that's your health hack, top hack for your physical body, your physical self, your mental state will say maybe mental and emotional and then spiritual Speaker 3: side. So the the thing is that this has definitely been my year of simplifying. I've simplified everything that I do, and Speaker Chase Chewning: Actually, one second. Speaker 3: Oh, that's funny. Speaker Chase Chewning: You Chewning? Can you see other? No. Yeah. These mics are really good. It doesn't pick up a lot, but I was just curious if he was gonna actually do some shit. Okay. I'll bring back to the physical mental special. Speaker 3: Yes. So I really learned to simplify things. And I also recognize that in a lot of ways, I think my nervous system has had this, like, very subconscious addiction to chaos. So along with that came, like, simplification, and also chaos like an agency is the most chaos business model you can have. You're juggling multiple clients, multiple team members. It's kind of a shit show. I I think I I think I've always attracted chaotic partnerships. Speaker Chase Chewning: Mhmm. Speaker 3: And so upon, I think be Speaker Chase Chewning: Be wrapping notes? Speaker 3: He sounds like a musician. Okay. But along that path of really simplifying things, I noticed how my no matter what I'm doing, there is no silver bullet. My if I'm stressed out, if I'm overthinking, if I'm in my head, if I'm not in my body, everything else is fucked because I went through a year in twenty twenty where my business went up five x over the course of three months. Mhmm. We're doing two hundred k a month at the agency. I forexed my team. I a lot happened at once, and I was making a lot of money. And I was like, great. And I was putting that money into self care as well. I had the best somatic therapist. I had a I had a, like, a plant medicine therapist. Do a lot of plant medicine. All You know, I was doing all of the cryotherapy. I was doing the cold lunches. I was doing the saunas. I was doing the personal trainers. I was doing the acupuncture. I was doing the myofascial people like every I guess Speaker Chase Chewning: the question should be what weren't you doing? Speaker 3: Yes. Yeah. So I've tried it all. Yeah. And I noticed, in that state, There was nothing else I could possibly do, and my body wasn't doing well. Mhmm. I was depleted and and all of my like, my hormones were fucked up. My energy levels were low. My sleep was shit. My focus was bad. No matter I was hunting a band aid. On on things and when my internal state wasn't doing the best. So what I've really done Speaker Chase Chewning: -- Hacking before getting a baseline really. Speaker 3: Exactly. So I'm this year, I've just simplified everything. I am in my soft girl era right now, and I really Soft Speaker Anna Nassery: girl era. What's that? Speaker 3: Yes. So I my agency is the most streamlined it's ever been, and we did that by cutting down. We cut down on the amount of projects we were taking on. We cut down on on the amount of team members, I eliminated some, like, middle management roles and everything's just running super efficient now. Speaker Chase Chewning: Amazing. We're Speaker 3: able to focus more. Thank you. On, like, a smaller amount, and then I'm then able to focus on I have a whole like my consulting business, like my mastermind, I have a community, and that feels very aligned because I'm just I'm not Speaker Chase Chewning: -- Mhmm. -- Speaker 3: I'm teaching on what I know. Speaker Chase Chewning: Not living in chaos as Speaker 3: much really. As much Yeah. So so now for me, my it's like Maslow's hierarchy of needs. If my safety is taken care of, if I have financial freedom, I'm good. I'm I can do whatever else I need to do. So I spent the last six months really focusing on establishing that. I stripped down a lot of my routines, and this month, like the last two months, I've really started rebuilding. So that was a long intro to your Speaker Anna Nassery: question? Speaker Chase Chewning: It all matter, you know, matters. Thank you. Speaker 3: Yeah. So I think I think currently, my really big big big needle movers for everything, mental emotional spiritual are it's mainly three things. It's getting good quality sleep. It is getting having a good quality mineral rich water, and it's getting a lot of sun. Those are, like, ninety percent of health in my opinion. Speaker Chase Chewning: And that's predominantly free, everybody. Speaker 3: Yes. Yes. Speaker Chase Chewning: You know, maybe your access to water is a little different or something, but free shit that really moves the needle. Speaker 3: Yeah. Because how fucked up is this? In order for me to feel better, in my mind, be healthier. I used to cut in on my sleep, wake up early to go to the gym, put myself in a high cortisol state, and then get started with my day. Like, it's asked backwards the way that you kinda do things sometimes. So I I learned to simplify everything. And then, currently, some just some things that I I really love are on, I guess, emotional spiritual side. I'm working with an incredible somatic therapist right now. And he's not And Speaker Chase Chewning: can you define somatic therapy? Speaker 3: Yes. So somatic is of the body and so this is a he's a therapist and When we speak, he's constantly anchoring me down to my physical experience. He's like, okay. Where do you feel that? Is that a familiar feeling? When was last time you felt that? And then we'll do a lot internal work. You'll have me go back and visualize things for my childhood. So is Speaker Chase Chewning: it kind of like traditional, I'll say talk therapy, but then as things come up, it's like actually locating that feeling and emotion to a specific place in the body? Yes. Speaker 3: Yeah. Exactly. It's really I can we can I could chat more about this later too? Speaker Chase Chewning: Please. Yeah. Absolutely. Speaker 3: It's it's been really, really, really great for me because I also recognize that being an entrepreneur, I a lot of I go through these seasons of push and I have these sprints. And whenever I have I'm sorry? Speaker Chase Chewning: You have to really. Speaker 3: Yeah. Exactly. And I I prefer that. I prefer Chewning, like, on and off seasons. But I started noticing during my works friends, I would that was that was also when I'd go really hard on my strength Chewning, and I'd go hard my social life. And I do I'd stack everything at once. Which really was, like, not not good for my health in the long run. Speaker Chase Chewning: It kinda makes sense. Right? Okay. I'm in push mode. I'm in go mode. So let me go in all areas -- Exactly. -- but let's be real. You know, you're taxing every area of your life along the way. Speaker 3: Absolutely. And and I've also recognized, like, plant medicine. Speaker Chase Chewning: Mhmm. Speaker 3: For me and the anytime I address, the spiritual emotional side of myself, that always translates to physical too. Mhmm. It's always it's like the it's like the bottom bottom up approach to like mental health and everything. So plant medicine's been huge for me. I think in the last year, I've done like I I've done Have you done Vufo five MEOTT? No. Speaker Anna Nassery: Not yet. Not yet. Speaker 3: Yeah. That that was that's been really, really massive for me. It's been Speaker Chase Chewning: the year of ketamine for me. Speaker 3: Same. Speaker Chase Chewning: I've gone through about fifteen sessions. Speaker 3: Oh, really? So through do you do it intravenously? Speaker Chase Chewning: I I started off I am intramuscular in clinic, full blown ketamine assisted psychotherapy. Speaker 3: Great. Speaker Chase Chewning: For about the first, I think it was like three ish. And then after that, it's all been telehealth at home, basically. Speaker 3: Oh, great. Cool. Speaker Chase Chewning: Yeah. With a Lazon's troky kind of thing. Speaker 3: Cool. Yeah. I my friends and I, we have the nasal sprays. So in Austin instead of going out and drinking, we'll just do a little ketamine. Speaker Chase Chewning: Yeah. Speaker 3: You know? And then it's or they'll come over and we'll do yeah. Great. Because it's -- Yeah. Speaker Anna Nassery: Yeah. Speaker Chase Chewning: -- Speaker 3: I think alcohol is one of the worst things that you do for your body. Speaker Chase Chewning: Yeah. You literally can't deny. Technically, there are no good limits for alcohol. I mean, it's a toxin, it's a poison -- Mhmm. -- does so much shit. But Don't Speaker 3: get me wrong. I love him, Pascal. Speaker Anna Nassery: I love Speaker 3: his I love a skinny margarita. Okay? Speaker Chase Chewning: A good IPA or tequila's my jam as well. Yeah. Yeah. Speaker 3: Yeah. So whatever, eighty twenty, you know, I'll have occasional margarita. Won't feel good in the morning. Speaker Anna Nassery: Twenty one. Yeah. Speaker Chase Chewning: We'll go full degenerate sometimes. Speaker 3: That's right. But Yeah. So plant medicine's been really great. And then on the physical side, I have been loving peptides. Peptides like the growth hormone inducing peptides. So, like, Tessa Marillan, goat, if Marillan, amazing. For me, I just noticed how well I sleep on them, and that's a testament. To how well it is helping you recover and how well the actual growth hormone production is happening. So that's been really, really great for me. Speaker Anna Nassery: Do you Speaker Chase Chewning: run BPC one five seven? Speaker 3: Yeah. I do I do or so I'm currently Nassery Merlin and Permer Merlin. I'm on Oral BPC 01:57. We're we're Speaker Chase Chewning: I can't say that again. I wanna say it really fast at hope, no one calls her out. Speaker Anna Nassery: Sure one. Speaker Chase Chewning: Did you just say Merlin? Yes. You want a wizard cocktail. Speaker 3: Yes. So and I'm doing Speaker Anna Nassery: a Speaker 3: copper face cream. Mhmm. Okay. And then l l three seven drops. So I'm doing l l three seven and BPC 01:57 orally, and that's those are both for gut Speaker Chase Chewning: health. Mhmm. Speaker 3: And then I just started on semaglutide. Speaker Chase Chewning: Oh, okay. How are you liking that? Speaker 3: I actually Do you Speaker Chase Chewning: need to tell? Or Speaker 3: I I just got it shipped to my house in Austin. So I haven't technically started it yet. But I'm working with a functional nutritionist right now named Vince Pittstick. He's incredible. He's helping me through a lot of my stress stuff. Because I developed an autoimmune condition. When shit hit the fan with work to get in twenty twenty twenty sorry to hear, Speaker Chase Chewning: but Thank you very much. Speaker 3: Yeah. So I I have an overactive immune system that battles things really easily. So I never got COVID. I haven't gotten sick in, like, ten years. And I've always been like, I have great immune system. I have an overactive immune system. And that came from just being in like a high stress state for a very long time. So that it just that's been messing up my hormones and a few other things. And so anyways, my my nutritionist, he is playing around with something called autophagy for me, which is basically different forms of fasting. So we're doing we did this limb flush for three weeks. Speaker Chase Chewning: He don't support autophagy. Speaker 3: Yes. Exactly. So I've been on my ketones. Speaker Chase Chewning: Shout out HBMN. Speaker 3: Yes. And it's twenty two, I like, I I've been using HBM Men as well for the last year. Speaker Chase Chewning: It's Speaker 3: whenever I have clients come over and do VIP days, whenever my team come over, everyone takes peptides. Mhmm. They're incredible. But Speaker Chase Chewning: Also fun fact, I'll say start to hijack your story there. It, like, personifies the cognitive power and focus you have, really in any state. This past weekend, had some friends in town from DC. We definitely were in more of that twenty, twenty one percent, you know, degener mode. And I shared it with him because he's, you know, active guy as well. Yeah. You know, let's take some ketones. He goes, is it, like, is it alcohol? Is it? No. No. No. It's better. You're gonna Speaker 3: get told him it was. Speaker Chase Chewning: Right. But then we went out, you know, had some drinks and stuff and he goes, this guy's maybe he's on ketones. Yes. And I think it's fine. Yeah. Yeah. I'll just Sorry, not too. You have way more cuts on this one. Speaker 3: I just think it's funny, so I keep I know. Speaker Chase Chewning: I'm like, I'm not gonna break if you don't break. Speaker Anna Nassery: Yeah. Yeah. See, I've had no time Speaker Chase Chewning: I'm gonna just don't make eye contact because she cracks up, I'll crack up, but So we Speaker Anna Nassery: had some friends of town and I gave my buddy Felipe some Speaker Chase Chewning: ketones, And also, you're just gonna get, like, really dialed in and focused. And later on, if you drinks in a few cocktails later, he's like, like, I'm kinda fucked up but I'm really aware that I'm fucked up, you know? I'm just really focused about how much I don't need another durian because I was like, yeah, that's a power of ketones. Speaker Anna Nassery: Yeah. Speaker Chase Chewning: That also A couple of times, I use keto and IQ before going into my ketamine therapy. Interesting. Still in a fasted state. Speaker 3: Okay. Speaker Chase Chewning: And the most significant, the most mystical, the most prolific enhanced journey -- Wow. -- Speaker 3: ever. I took it I'm gonna start stocking that when I do ceremony. Speaker Chase Chewning: I mean, I don't know if this is, like, FDA approved probably isn't where you're like, this is me, Chase sharing my experience? Speaker 3: Yes. Not a doctor. He only plays one on TV. Speaker Chase Chewning: Exactly. But the most intense and a good way journeys ever. Speaker 3: Beautiful. Yeah. I'm sure just like Sharpen the experience. Right? Speaker Anna Nassery: Yeah. Speaker 3: Great. Speaker Chase Chewning: How do we get here? Speaker 3: Oh, semi semi clue type, autophagy gap. So so, yeah, we did a a lymph my nutritionist put me on a four three week like lymph flush and then we're now playing with three days of like carb pulsing, so super high carbs for three days and then three days of keto and like really like restricted keto. So we're doing that for like a month. Speaker Chase Chewning: Interesting. Speaker 3: Yeah. And that I've noticed, like, I'm so much sharper mentally right now, because I I went through this phase a few months back where I just had terrible brain fog, terrible fatigue. Speaker Chase Chewning: Oh, wow. Speaker 3: I couldn't like, I I even just a conversation like this, would throw me off for a couple hours after. I'd be like, I need to just go for a walk and Speaker Chase Chewning: -- Mhmm. -- Speaker 3: really decompress. Yeah. So I think the more that we're attuned to that, and that comes from not pushing. Mhmm. Because I would rather show up at a hundred percent, seventy five percent of the time than show up seventy five percent, a hundred percent of the time. So the more you're like aware of how, like, your mental state and what you can do to really optimize it, I think, is super Speaker Chase Chewning: Slow with smooth and smooth as fast. Yes. Absolutely. Speaker 3: Yeah. So and then supplement wise, definitely the the ketones. I I do that maybe two or three mornings a week. Speaker Anna Nassery: Mhmm. Speaker 3: On my coffee in the Chewning, half calf, of course. I throw a ton of nootropics in there, and then I'll have my ketones on an empty stomach, like, I'll do thirty ml Speaker Chase Chewning: -- Speaker Anna Nassery: Okay. Speaker Chase Chewning: -- Speaker 3: an hour after that. And then, that is great for for me, for doing collaborative work. I love I love you Speaker Anna Nassery: your your little Speaker Chase Chewning: This is real life, everybody. This is real Speaker Anna Nassery: life. But Speaker 3: Yeah. So I'll do the ketones are great. It's a Speaker Chase Chewning: safe space, Anna. It's a safe space. Speaker 3: Thank you. Thank you. I feel welcome. But Speaker Chase Chewning: See you. Speaker 3: You see me struggling? But the key tones for me are great for, like, more creative. Speaker Chase Chewning: Mhmm. Speaker 3: So I think it it it'll it allows me to tap into, like, my verbal communication really nicely. And versus another nootropic I take, Methleen Blue, I love. I use this brand called Transcriptions. They have this stack. I think it's called Troblue. And it is a tiny bit of nicotine, a tiny bit of CBD, a tiny bit of methylene blue, and like five milligrams of caffeine. It is the ultimate stack. Speaker Chase Chewning: That's that's like the all, like, you know, kinda like things to make you chill, things to make you go, things to Speaker 3: make you go, things to Speaker Chase Chewning: make you smile. That's fantastic. Speaker 3: Yes. So that -- Uh-huh. -- I like taking when I'm doing more introverted work. So strategy work. I don't know why it puts me in a different creative state. I also like both of them for working out too. They both like put me in that supercharged focus I'm Speaker Chase Chewning: kinda like that with l theanine and coffee l l theanine and caffeine together is Chewning, and then I'll add some CBD as well. So I usually it's all together for me and strong coffee company and then I'll add CBD from I use pure nutrition, but it's like the things that make you kind of like be really present in here, but also you got basically your engines revving up a little bit and you can choose to kinda go whenever you want. Work so synergistically. It's it's really well when you think about it. Speaker 3: Yep. Speaker Chase Chewning: Let's go into you kind of already answered this. I was gonna ask you, have you ever done like a total reset? Like zero zero all the things. Yeah. It kinda sounds like maybe you you are a little bit? Speaker 3: Kind of. And Speaker Chase Chewning: And in law, really. Speaker 3: And a great example is when I travel. So I travel quite not too often, maybe a combined, like, week out of the month, five days out of the month, and that's usually the time that I'm just, like, I'm not bringing anything with me. Unless I unless I need to, I that's my, like, because I also think yeah. Speaker Anna Nassery: You don't Speaker Chase Chewning: you don't throw anything with suitcase? Speaker 3: Yeah. I I I do some, like, good to haves or things that take like, the things that I put in my morning coffee that make me feel good and maybe, protein powder, things like that, but more so, like, supplements and, like Speaker Chase Chewning: Okay. So maybe, like, more yes to, like, foundational nutritional stuff not. Yes. The supplements and the Speaker Anna Nassery: acts kinda because I Speaker 3: think it's kinda nice giving yourself a break. Speaker Chase Chewning: Oh, yeah. Absolutely. Speaker 3: I think it's good for your system and also allows you to really see clearly like, oh, this is working for me or this is not. And I also think there's something really important about stacking variables one at a time. Mhmm. Speaker Anna Nassery: So Speaker 3: instead of trying four peptides at once, like, do do one one month and then keep Stay with that one? Speaker Anna Nassery: Yes. Speaker 3: Add another. Really, like, listen to your body. Listen to how clearly you're Chewning. So that way you know what's working for you. Speaker Chase Chewning: Which kinda leads me to my another question really my last question here in optimization wanted to ask you is what baseline data or self scan did you do and how did that information help guide your next steps? And when it comes to, I wanna kinda work on my hormones. I wanna work on, you know, more like focus in you know, this internal, external, what what did you do if you're okay to share? Was it just like I got a physical, I got basic metabolic labs, I got to in-depth genetic Chewning, what baseline information did you get and how did you use that to then go next steps? Speaker 3: Yeah. So I think I'm kind of a nerd And I and I really like learning a lot about the human body and I know that a lot of things that we feel are symptoms of underlying things. And I know a lot of the root of a lot of things is your gut. Speaker Anna Nassery: Mhmm. So I Speaker 3: think intuitively, I I've always known like, oh, my hormones are off or, you know, I'm hormonal, and My energy is low, and this is off. And to me, it's always been like, okay, and you started my gut because that's where a lot of your, you know, your hormone hormone production really starts. So Speaker Chase Chewning: I think now the science is showing close to like seventy percent of our immune system is all comprised in the gut. Yeah. Case in point. Speaker 3: Yeah. Exactly. And it also is really overwhelming. I'm sure a lot of people can attest to this, like, find a good practitioner, and you wanna find doctor? Or is it does it need to be an MD? Does it need to be a functional health person? Like, who can you really trust? And, you know, a specialist versus a general person. So it is Unfortunately, there is a lot of trial and error. And for me, intuitively, I need to start my gut. So I've oh, I haven't had this is probably really bad. I haven't had doc like, a physical with a doctor in, like, five years plus, at least. Wow. You know? Speaker Chase Chewning: My my old school mentality I still advocate a lot for everybody like everybody once a year just get your physical. Mhmm. Alright. Honestly, I think someone, again, I'm not a doctor, but like I this were like health coach chat chasing back on. Knowing you and kind of hearing all the things that you do and age height weight, sleep, training, all that, I feel like five is kind of fine. It's like old cars need to get your oil change with standard oil every three thousand miles. But now that we got synthetic oil, cars are more efficient, you know, you can bump it up to like five, even seven thousand five hundred sometimes. Yeah. If it means anything, health coach Chase -- Speaker 3: Thank you. Speaker Chase Chewning: -- says five years Anna. Speaker 3: Thanks for the validation. Absolutely. Yeah. But with that said, I've all about getting labs annually. So annual labs, and I like to pick my own labs. Like, I I I wanna order them myself. I wanna order exactly what I'm getting. And again, I just did a lot of research on that. I've read a lot of books. I've you know, it's really there's a lot of noise out there too, so I think I I have my trust resources. And I earlier last or I'm sorry. Mid mid last year, I worked with a gut specialist. We did some foundational stuff there. And then I started Like, Speaker Chase Chewning: functional medicine kinda Chewning. Speaker 3: Yeah. And then I started working with joy wellness. We did labs there. I went on my peptide and hormone protocol with them. I start I really felt good from all those. Speaker Chase Chewning: Well, amazing. Speaker 3: And then and then I started working with my functional nutritionist Fence, who it in my opinion, has been one of the most, like, the most powerful and hands on work I've ever had Speaker Chase Chewning: -- Speaker Anna Nassery: Wow. Speaker Chase Chewning: -- Speaker 3: compared to any doctor, which is a testament to, like, should I hire an MD? Should I hire, like, a functional medicine practitioner? Or should I research and find somebody? Like, I'm all about referrals and word-of-mouth. And the guy that I work with has been referred to me by multiple people that really care about. And like on paper Speaker Chase Chewning: -- Speaker Anna Nassery: Yeah. Speaker Chase Chewning: -- Speaker 3: I I I didn't know that I would have every part of my health looked at with him. The emotional, the physical, nutrition, fitness. Yeah. So that was that was honestly by surprise. And that That's been more rare because I don't think I've ever really worked with practitioners that I can yeah. That really cover everything. What about you? Speaker Chase Chewning: I was gonna say kinda same same about a year when I turned thirty six, like a year and a half ago, I was good. Like like I feel like a guy now going into his late thirties, I felt, you know, healthy externally, internally. My mental health, you know, is is really come so far, I felt good. I think better than most people my age, but I got really curious about do I want to accept good? Do I want to just, you know, hold the line so to speak? Not that I wanted to, you know, go through the whole gammon and find, you know, just go looking for something wrong, but I wanted to do what you did and kind of branch out and to go, what what are the different types of tests that I can get? What haven't I gotten? What haven't I gotten in a long time? Who was out there kinda looking at certain things in, you know, a different way that I haven't before? Because hell, feeling good is amazing, we can go from good to great or even great to greater, there are a lot of tools out there and getting unique labs like expand a metabolic panel, did some functional medicine Chewning, did genetic testing, a lot of different things, and to kinda help paint a much bigger picture of who I am, especially internally, and then that helped guide my decisions for. I'm gonna maintain here because clearly what I'm doing is working. I had no idea that I even needed to work on this stuff, and then other things that I could just really fine tune just to go one percent better and one percent one percent better, like, really translates a lot in real life when you're already kinda running pretty well. Speaker 3: Yeah. And it's actually really gratifying too to to get your labs and then switch up some variables and then see the direct correlation and see what what really helped. And for me, like I mentioned to you the the organ meat. That really helps for me with a lot of things. And then also, I I experimented with certain there's this place in Austin, I go to a called alive and well. I'd get an IV once a month, and then I would do different intramusculars every other week outside of the the week that I get an IV. And that really helped dial everything in. Because before that, I was always like, do IVs really work? Like, do injections really work? And for me, they did. My vitamin d levels, my aminos in my blood, like a lot of different things worked. Speaker Chase Chewning: That's huge feelings. That's great. Speaker 3: Yeah. And have you done n a d? Speaker Chase Chewning: Yeah. NED plus. Yeah. That that guy got the solution at home. Okay. I'm on, I think, like, my third iteration. Speaker 3: Okay. Yeah. Have you done an IV? Speaker Chase Chewning: Yeah, every once in a while I get a bag with like an nad push. Yeah, I think that's the right word. Speaker 3: At the end, so is it like a Okay. Speaker Chase Chewning: Sweet. Yeah. I think I got one at home one time. There's a great place here in LA called Remedy Place. Amazing facility. And, yeah, done a few in the day. Speaker 3: Yeah. An eighty has been a big needle for me, but Speaker Chase Chewning: I love that that that that moment when you feel the nad kick in to disable you. Speaker 3: My god, it's the worst. Speaker Chase Chewning: It's the worst? Speaker 3: Oh, I'm like Jesus. Speaker Chase Chewning: I feel like you're like hulk about that that let's be what hulk feels like. Really? Speaker 3: You're all tingly? Speaker Anna Nassery: Yeah. Yeah. So Speaker Chase Chewning: I do it at home mostly. I got the I'm at home. Yeah. Until like, I'll inject and then it's just I'm in the bathroom and I'm just Speaker 3: I'm so funny. I hate it. So I I also do I have n e d through joy wellness as well. Speaker Chase Chewning: Yeah. Yeah. I get mine from blokes. Speaker 3: Yeah. So how many days a week do you do the injections? Speaker Chase Chewning: Do it once a week for a month and then a month off, and then I've done it now I'm on my second iteration. Excuse me. Speaker 3: Cool. Yeah. I've been doing one a week as well, and I do a 07:50 milligram bag once a month. And that like Speaker Chase Chewning: How do you like that compared to, like, the the the injections? Speaker 3: Oh, it's night and day. So I think number number one, it's delivery mechanism. So IV, no matter what, we'll get into your it goes straight to your bloodstream. Mhmm. And then intramuscular's too, and then like trochis or liposomal is three. You can nebulize things. That's that's another good delivery mechanism, and then the last And then there's also topical for some things like magnesium are really good, and then there's like worlds and capsules which are like the least your your body absorbs those the least, because most of most of us have gut inflammation. So and you can get a lot way more n a d if you do it in an IV over the course of three hours versus like a small injection. So I love the injections. It's like a weekly, like, tune it tune up. But the IVs, holy shit, couple things. One, I actually think I'm dying when I'm doing them. There is the worst experience. It is the worst, and I go full open gauge because it's so uncomfortable. Oh, wow. So I feel like Speaker Chase Chewning: You're a full send kinda girl. Yeah. Like, Speaker 3: I just wanna get out of here. So I've never yeah. Seriously. But I'm like, it literally feels like you're having a heart attack, like like an elephant's, like, stomping on your chest. It just like this you get congestion, like, nauseous. It's I almost threw up last time I Speaker Anna Nassery: did it. Speaker 3: It was really bad. And that is a testament to how good it is. Because I still do that for three hours, sometimes four hours once a Speaker Chase Chewning: month -- Wow. -- Speaker 3: to just be in complete Nassery. It's worth it. As soon as I'm done, I mean, there's the contrast of not feeling like you're dying anymore. But within that next twenty four hours, my vision is clear. I, like, need less sleep. I feel very, like yeah, just very, very, very alive. Speaker Chase Chewning: I I think there are a lot of there's a lot of studies out now in general with post COVID stuff, but The nature of how it really, really influenced positive respiratory health is like people are getting like off a long COVID symptoms with it and it's like they're just seeing profound profound benefits. Yeah. For like really even acute uses. But just in general optimization, it's it's incredible as Speaker 3: well. And actually, for people who struggle with addiction, a lot of NAD studies, like most of most clinical studies around nad, around addiction. Speaker Chase Chewning: Interesting. Why is that? Speaker 3: It just does something to your brain. Like, the the part of your brain that addictive addiction stuff, why is it? That's really interesting. Yeah. Speaker Chase Chewning: Because a lot of plant medicines as well. You know psilocybin, ketamine, even ketamine is a a really highly used modality for addiction subs substance use alcohol. Speaker Anna Nassery: Cool. Speaker Chase Chewning: I even noticed when I started regularly the microdosing of psilocybin, I just lost interest in alcohol. And my I was kinda, you know, getting to my thirties and it was, you know, drinking medicine and realizing how detrimental to my health alcohol really is. But I remember after, like, my I did a month long protocol, a microdose, a point one six five grams, two days on one day off for a month. I had so many other amazing health benefits like increased HIV, flow, energy, mental health, but was so unique after that I was just like, I don't when I thought about alcohol or salt, I was just like, I'm not even interested -- Yeah. -- not even interested at all. So now it has to really be a special occasion. Yeah. A really great steak dinner for a glass of red wine or, you know, friends in town just be degenerates every once in a while, you know, but because life. Yeah. But, yeah, really interesting. So I wonder -- Yeah. -- it's gotta have something to do with probably same neuroplasticity -- Yes. -- that happens -- Yeah. -- and neural crosstalk that happens in the brain. So finally your brain can really speak to all parts of the brain and go hey, stop that shit, you know, basically. I think it's really interesting. Speaker 3: Mhmm. Speaker Chase Chewning: Yeah. It gets me Chewning. But let's bring it back in we've been talking about branding, personal branding, how you can facilitate that and facilitate better overall well-being at the same time. So let's bring it all home, couple it into the entrepreneur lifestyle. Modern entrepreneurship, then optimize entrepreneur, I'm gonna call it maybe there's already a term, entrepreneurship three point o. Mhmm. Speaker Anna Nassery: I feel Speaker Chase Chewning: like we're in a whole new world now of what people can do how they can achieve success, how they can really get a better idea of success, and I think for a lot of people, it doesn't really look like what you thought, it doesn't look like as much money as you thought, it doesn't look like as much sacrifice or even a lot of these other optimization things we're talking about. You can feel better perform and have more success quicker, I think. And we have so many great platforms like this podcast and people like yourself to kinda like learn from and pull from. So with that, Do you think entrepreneurship is in like a hold state? Are we pivoting in the world of entrepreneurship and kind of having these much more like you were saying earlier personal brand focus, optimized, oriented person, like, is this new generation of entrepreneurs really here to stay? Speaker 3: So a couple of things come comes up. And I don't know if you're I don't know if you've been feeling this too, but a lot of my friends that are very high, like, high performing entrepreneurs, they're really slowing down. That's it it's a really big theme. Uh-huh. Yeah. A lot of people I think have been grappling with intense burnout and are really slowing down and building really efficient and lean businesses, myself included, And I don't you know when you're going through something yourself, you recognize it more within other people. I don't know if it's that or if it's act or if it's like an objective, like, wave that's coming up across people, but that's certainly something that I've been feeling. Speaker Chase Chewning: Mhmm. Speaker 3: And another Chewning, I know like entrepreneur culture got really big, like, three, four years ago. You know, quit your nine to five, start a course. Do this. Do that. When in reality, a lot of people are not meant to be entrepreneurs. A lot of people and there's nothing wrong with that. It's not a good or bad. Some people thrive off of structure -- Mhmm. Speaker Chase Chewning: -- Speaker 3: and stability and consistency. Other people hate that. They hate being in that kind of box. Some people love Chewning guidance from somebody else, they love being managed, love having SOPs. Other people, myself included. Hate that. So the it is no right or wrong. I just when when I work with people, I always urge them. To really get clear on their own energetic imprint, what are your drivers? What are your drains? What do you like creating? And really stick to that. Versus like, oh, Chase has this really cool business. He does this. I wanna do that. When, like, you're a different human. Speaker Chase Chewning: Right. Speaker 3: We're all different. So I think the more you're able to just get aware, about your own, like, how your own energy flows, what lights you up -- Mhmm. Speaker Chase Chewning: -- Speaker 3: then you can kinda just follow the path, whatever that looks like. Speaker Chase Chewning: I did this exercise recently. I run annually a group coaching mentorship group, kind of offshoot of the podcast and I worked with a few people one on one, and I had a call with a guy last week. And it was more like this energetic thing in his entrepreneurship that I picked up on. And what we did is really kind of did, like, I guess, an energetic overhaul energetic scan, if you will, exactly what you're talking about. When you do these things in your business in your life, what days are they on, what time is it? Do you have any structure and in those structures, how do you feel? Like it's kinda like doing a we're gonna get baseline information on your nutrition. Right? Before we go changing anything, let's gathered that on what you're already doing. So we did that and like it's completely helping him kinda restructure not only what he does and how he does it, but more specifically when and it's real I think I think I hope he's realizing that, you know, it actually is to your point taking a step back. And I can really I can I can take back some of my energy and my time and my power and kinda really bring it back in and that allows me to slow down because then by doing so, I realize I show up more aligned here? Speaker 3: Yes. Speaker Chase Chewning: I'm more attuned there. Yes. I have more creativity more inspiration -- Mhmm. -- which is also another point, there was none of that. There was no devoted time of nothingness -- Speaker Anna Nassery: Mhmm. Speaker Chase Chewning: -- of literally sit your ass on the couch do nothing, meditate, read a book, scroll on your phone, watch a movie, you know, or maybe, like, same thing, white space, but it's just for creativity. Yeah. So draw, doodle, walk around, just like do nothing but the end out goal is to rest and recover or to spark creativity. And that's just I think really where where I see a lot of what I deem successful entrepreneurs right now doing well, and I think is a necessary next path for anybody that is gonna be doing this and have longevity. Speaker 3: Absolutely. And that's really breaking the old school paradigm of the way that, you know, the work days structured. Right. Yeah. You are the leader and you need to lead. Mhmm. And for me, it took me a while to break that paradigm for myself because I it was selfish. Mhmm. And I thought my team would perceive me as being selfish, but it's again, I'd rather show up at a hundred percent than seventy five percent. And for me, that comes down to becoming very just like a tune to when I like to work certain ways. So you know, there are creative blocks, there are meeting blocks, there are, you know, strategy, like, deep work blocks. So I go through and I make sure it's very consistent for my week. I only have three meeting days for myself every week, and then I only schedule my meetings between two to five. Mhmm. Speaker Chase Chewning: So that Speaker 3: was a hard one for me because I always thought it was selfish, but Speaker Chase Chewning: You can do yourself less available. Speaker 3: Correct. Yeah. But I know I the first half of my day is when I work best creatively. And then for me, I've had to communicate that to my team just to say, hey, even though they're all understanding, it makes me feel better to explain it. But essentially, like, I am the captain of the ship, and in order for me to keep the ship afloat, I need to do these things. I need to I'm responsible for leads. I'm responsible for marketing. I'm responsible for bringing VIP clients. So like, I need time. To do that and I need time to create. Speaker Chase Chewning: Mhmm. Speaker 3: And I also think like touching on the creativity part, we are all inherently creative beings. But Speaker Chase Chewning: -- Speaker Anna Nassery: Yeah. Yeah. Speaker Chase Chewning: -- Speaker 3: we don't have most people do not have the white space to to like be able to really channel their creativity, and Speaker Anna Nassery: or for Speaker Chase Chewning: whatever reason they're not willing to make Speaker 3: Exactly. Exactly. Yeah. So for me, Fridays are complete white space. I have nothing structured, nothing set, no meetings. That is my creative day. And I really felt this when I I went to Bolly in December, and I booked a ticket couple days in advance. I I I was supposed to be gone for a week, and I stayed for a month. And while I was there was when I thought created the idea of my mastermind exactly what it is. Exactly who it's for because I was in the jungle. And during my hours of eight to 6PM at Bolly time, everyone's asleep. I don't have anybody to talk to. I don't have anybody to check up on. I don't have an Instagram feed to refresh. Nobody's gonna email me. It's just nothing but White's face. And when I was there, I was really, really, really able to just, like, sit in silence and just be. And that's when all my best ideas came out. I I work through things within my business, within my personal life. And I think that, you know, not everyone can take a month off. I don't know. I'm we will take a month off the potable again. But how can we really put that infuse that into our lives and something I've been doing a lot more at home is I try to walk an hour a day. It's usually thirty minutes, thirty minutes, and I don't take my phone with me. I go sometimes I'll drive, like, five minutes away to to go in nature and just walk and just be. And that's still, like, how Speaker Chase Chewning: That's creative time. Speaker 3: Yeah. And Absolutely walking meditation. Yeah. Exactly. Have you are you familiar with EMDR? Speaker Chase Chewning: Sounds familiar? What is that? Speaker 3: It's a it's like a therapy modality. It's used like heal trauma, and it's basically it's you could do it visually or it's like a left right, left right. Thank you. Speaker Chase Chewning: Oh, wish. Speaker 3: Either on your body or visually, you work with a therapist. And the person who thought up of EMDR actually created it while walking, And and in their mind, because you're you're walking, you're going left to right, and it's, like, stimulus to the left side, stimulus to the right side, and that's where they came up with the whole thing. Speaker Chase Chewning: So Speaker 3: you're able to access that while you walk. There's so many benefits to walking. Speaker Chase Chewning: There's a I've gotta find the exact study actually, because I I talk about this all the time. Just the overwhelming benefits, physically, mentally, emotionally to walking, or crazy. But I remember hearing a long time ago they did this study and it really I'm gonna butcher the science, but basically the the science of why walking is so therapeutic and magical and why we many great ideas, is it's about that sweet spot, which we know at about thirty to forty minutes is like the sweet spot for, you know, physical health, you know, You're actually, you know, using fat, you know, you're in long into a long long state steady state training. There we go. But actually, at that moment too, the reverb of the gravitational force on humans really of any height, any size, any weight. When your heels strike the ground, the energetic reverb going up the kinetic chain to your brain begins to put you into, I believe, the same theta brainwave state as when we're meditating, as when we're Speaker Anna Nassery: in deep Speaker Chase Chewning: sleep, So that's kinda like the magic to to walking here while we get so creative, there actually is something to it. Speaker 3: That's beautiful. Great. Science. Amazing. Yeah. Speaker Anna Nassery: So it Speaker Chase Chewning: would take a walk, everybody. Yeah. Speaker 3: Let's go. Speaker Chase Chewning: It'll take a walk. Speaker Anna Nassery: But, you Speaker Chase Chewning: know, you said it and not everybody really is meant for entrepreneurship. You can be an intrapreneur, or just supporting an organization that already exists is incredible. And I have heard this in your story how you kinda realize the type of entrepreneur that you were Det oriented versus visionary. How do you define those and are those would you say kind of the two main quadrants of entrepreneurship and how do we figure out which one we are? Speaker 3: Yeah. So I I don't know if this will be a popular opinion, but I kinda feel like you need both. So for me, I've had to be detail oriented in the Chewning. Anytime I think up of a new role or we have a new service or new product, I am very detail oriented with setting it up in the beginning. I know the SOPs, I know that because Speaker Chase Chewning: it's it's up here. Like, you gotta translate it, you gotta build Speaker 3: it out. Yeah. Exactly. As as the visionary, I then build it out and I do it. So, you know, we have account managers on our teams, designers felt first copywriters, but I did all that first intentionally. And then, every once in a while, I like to go in and manage a project because I wanna see, like, okay, now, how long does do things act take. So how can I best optimize my team into doing this? So there are times where I really I like getting my my hands dirty and getting in there and I have such firm boundaries with delegating. If there's if I like to stick and stick and stay in my lane. So for the most part, I do that. I have zero shame about delegating things. And when I know it's gonna be more beneficial for the business, I get in the trenches. I do the details. I think it's kind of like you want like, as a leader, you need to be able to do both, but it's not like you should be doing the details day to day. Speaker Chase Chewning: Just because you can doesn't mean you should. Speaker 3: Yes. And that is how you are will be able to hire the best detail hires when you actually tell them what to do and how to do it versus them guessing it or not doing it correctly. Speaker Chase Chewning: Yeah. So well said. So well said. Is there anything new kinda getting towards the end here now? Is there anything going on in your world, in your business, in the kind of the world of branding that you are most excited for or you feel like is kinda the next thing that you can maybe share with the audience? Speaker 3: I guess, like, big picture and more of a smaller picture thing. One, on the website side, we just started building on a platform called Webflow which I'm obsessed with. I'll walk you through that. It's really, really dope. So that is something that I've been in the details lately, like working through what it looks like. We can offer that. And then kind of on the bigger picture thing, what we're speaking about earlier is like the emphasis on the CEOs and the emphasis on the personal brands. And then how yeah. How that can really transform businesses, and then also I think empower leaders. Speaker Chase Chewning: Great. Okay. Great information. We'll we'll be watching and following along. Again, seriously, what you guys do and how you do it I can personally attest to is incredible. Got a great system, great team, great workflow. I very much appreciate the deadlines, and I very much appreciate you also follow-up to deadlines when certain clients sometimes miss a deadline, you're great at what you do. Speaker 3: Thank you. Thank you. You're a great client. Speaker Chase Chewning: I missed a couple of deadlines, but Speaker 3: It's all good. Speaker Chase Chewning: But it got done. So with that, I wanna ask you my final question. Living a life ever for, is really bringing awareness to a lot of things we've been talking about. What can we do to scan, to take it, you know, not control, but like to take inventory of ourselves to to keep certain things to add, to let go of other things, to move us forward, to live a life ever forward. When you hear those words, what does that mean to you? How do you live a life ever forward? Speaker 3: I I think being unapologetic about really being in perpetual motion and not putting your not like really confining yourself to the old versions of you and how you used to show up and really being in that yeah. Being in that perpetual state, and whether it's personal growth, business growth, evolution of your brand, all that. Speaker Chase Chewning: Unapologetic. That's a word that doesn't come to mind that I've heard often or at all in that answer. Great. Speaker Anna Nassery: So Speaker Chase Chewning: it's always great to get some new new. Perfect. Thank you so much. But again, there's never a right or wrong answer. Speaker Anna Nassery: Uh-huh. Speaker Chase Chewning: So and with that, thank you so much. Where can everybody go to connect with you? Have everything in the video notes, show notes, but where where are they going? Speaker 3: Thank you. So, yeah, just holler at me on Instagram, Anna doing things. I'll eventually rebrand She's Speaker Chase Chewning: doing things. Speaker 3: Thank you. I want a rebrand to Anna being one day. Oh. Because I don't Speaker Chase Chewning: Wow. Okay. Speaker 3: Softgirl error. I'm telling you. Speaker Chase Chewning: Upcoming personal brand shit. Yeah. Yep. Anna Chewning. I hope you get there. Yeah. We will get there. Speaker 3: Thank you. Speaker Chase Chewning: And when you when you do Maybe we'll slip into that twenty one percent mode. Speaker 3: Perfect. Great. Speaker Anna Nassery: Love that. Well, let me go Speaker Chase Chewning: to the interview there. Thank you so much, Anna. Last thing, get the intro clip from Perfect. So just a little quick little, here's who I am, what I do, name title, and then introduce the episode. So I'm here on Ever Ford Radio or on today's episode. I talk about maybe a couple little bullet points that come to mind or a little summary. Or if you already kind of have I always tell people like you already have the elevator pitch, so to speak, like, when you tell people what you do or what's most important in your world, something just kinda like bring the listener in. Cool. So elevator pitch and then today, Speaker 3: Chase and Speaker Anna Nassery: I are Speaker 3: talking about So Speaker Chase Chewning: introduce you and then introduce the episode. Speaker 3: Right. I'll I'll like free ball at one time. Yeah yeah. Speaker Anna Nassery: We'll get in a couple. We'll get in a couple. Yeah. Perfect. Speaker Chase Chewning: So I'm just gonna move my guy over here. You're gonna look right over on that camera directly, and then we'll take a couple takes. And, yeah, everybody usually blacks out so you can -- Sweet. Speaker Anna Nassery: Wait. Alright. Speaker Chase Chewning: We good? Here Speaker 3: you go. Speaker Anna Nassery: And five. Speaker 3: What's up, guys? I'm Anna. I am founder and CEO of Lumina Creative. We are a market leading creative agency. And I also mentor creative entrepreneurs and personal brands trying to get into alignment. And today, Chase and I are talking all things biohacking, energy optimization, branding, and entrepreneurship. Speaker Anna Nassery: I like it just for the sake of having another one. For funsies? Okay. Cool. Let's go. Okay. And Roan. What's up guys? I'm Anna. Speaker 3: I'm Founder and CEO of Luma a creative. We are a market leading creative agency, and we work with some of the top creators and influencers on the planet, including Chase. And I also support creative entrepreneurs and agency owners in building a life and business in full alignment. And today, Chase and I are chatting all things, energy hacking, bio optimization, and we're also discussing personal branding and entrepreneurship. Sweet. Beautiful. And one Speaker Chase Chewning: last thing I'm trying is just so I can kind of have some fresh independent photos. Joel, can we take just some photos here or used for like the thumbnail and stuff. Oh, okay. Does that work? Yeah. Yeah. Or is it like the mirror in the way? Speaker Anna Nassery: You want me to take photos with the camera? Speaker Chase Chewning: Actually, yeah, please, please. Or can can we just use a backdrop? A backdrop. Is that color fine? Or Yeah. My guy can just cut it out. Okay. Right? It's Speaker Anna Nassery: not that nice is No. Speaker Chase Chewning: Let's just scratch you to do it. Okay. Yeah. Speaker Anna Nassery: I mean, I could pull the breakdown