EFR 659: From Vision to Millions and The Importance of a Compelling Why with Jason Franklin

A compelling “Why” can drive your actions and goals to great heights, and few exemplify this better than today’s podcast guest and Co-Founder of Sportiqe apparel company, Jason Franklin. 

In an effort to escape pain and discomfort he experienced growing up, Jason created a company that has given him opportunity, abundance, and community. The products he has developed have become part of culture and are worn by big stars such as Justin Beiber, Beyonce, and Jay Z. During today’s episode, Chase and Jason discuss Jason's dreams as a child, the pivotal moments that led him to realizing his calling, his entrepreneurial journey, and his why behind it all. 

Throughout school, Jason felt uncomfortable with himself and was teased. As a 9-year-old living in Chicago, Jason had crazy red hair and really wanted a hat he could find comfort in. Being a huge sports fan who grew up in Chicago, he naturally wanted a Bulls hat. As Jason also suffered from abuse at home, gathering hope for his future was challenging, but once he focused on his vision and started drawing hats, unexpected opportunities began to appear. Within a few years, Jason started Sportiqe with the goal of making the most comfortable clothes you can buy. Jason believed that having access to the most comfortable clothes would allow people to be in their most comfortable state, enabling them to be the best version of themselves. With this product, the vision was to create something that elevates the wearer's mood and hopefully allows the consumer to access their true calling and follow their passions and dreams. 

Nowadays, so many people are searching for their path in life. Jason’s belief is that if you believe in it, you can achieve it. Keeping with Jason's philosophy, he hopes that his products can provide customers with the comfort they need to find their true calling and realize their potential. 

Follow Jason on Instagram @jfsportiqe

Follow Jason on LinkedIn

Learn more about Sportiqe on their website

Follow Chase on Instagram @chase_chewning

Follow him on Twitter @chasechewning

Key Highlights

• Jason talks about his background, starting as a young boy in Chicago with a dream of comfort and making products that could transport him out of uncomfortable situations.

• Jason’s origin story and who and what inspired his work ethic

• During Jason's "Aha" moment, he realized he wanted to do something bigger and start his own company

• Jason describes the experience of seeing something that started as a vision in his head now on millions of people, including those he looked up to 

• How can we leverage our reality, our experience, and escape from pain, darkness, and unbearable things in life? How did Jason manage to do that? The buffalo logo was chosen based on its characteristics

• How Jason keeps improving, passes on excellence, and continues learning from other experts and leaders

• How to achieve your dreams and the best advice Jason has ever received

• The impact of the past few years on Jason's business

• Jason's company culture and views on teamwork.

Powerful Quotes

Good people find a way to meet each other. - Jason

When a big storm is coming, animals have a choice, and people have a choice, in a metaphorical storm … You can run away from it, or you can take the traits of the buffalo and run right through it. Because at the end of the day, running right through it is going to be much quicker than it is to run away from it. - Jason

Eventually the storm is going to catch you. It’s coming. You’re going to get caught up in it, but the quickest way through is running into it. - Jason

We find ourselves surrounded by icons, and leaders, and movers, and shakers, and just extraordinary thinkers. There’s a perception outside looking in that we’ve made it, that we’re there and we’re the best at what we do, but I think it comes from the fact that we stay in constant pursuit of making sure that we’re not the best at what we do, or at least not the smartest person in the room. - Chase

One of the best pieces of advice I ever got was: Know what you’re good at, know what you’re not good at, and what you’re not good at, go find some really really smart people that are good at that. So that's the thing that I continue to seek in scaling the business. - Jason

I try to find the positive in every negative, and I look at every experience that I'm having, even it could be an extremely tough circumstance, and I don’t sit in it … What am I learning from this situation, and how can I move forward, and how can I become a better person from it? Those are the things I like to look at in every situation that I'm in. - Jason

I don't have all the answers. I haven't met someone who has all the answers. - Jason

Keep showing up to rooms where you have no idea how the hell you got in there. - Chase

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