EFR 657: Can Energy Drinks Actually Be Good For You? John Fieldly, CEO of Celsius

On today’s podcast, Chase is joined by John Fieldly, President and CEO of Celsius energy drink. With its thermogenic properties, Celsius is a ready-to-drink beverage that not only tastes great, but also burns calories and fat. To set Celsius apart from other energy drinks and become a staple in people's fitness lifestyles, its founders knew that their health claims had to be backed by science. The drink’s formula is clinically proven to function, free of artificial preservatives or flavors, and low in sodium to promote a healthy lifestyle.

Since its humble beginnings, Celsius has become one of the fastest-growing beverage brands on the market and is now a staple in many peoples’ healthy lifestyles. The company is now ranked number two on Amazon for energy drinks and partners with a number of major influencers and brands.

In this episode, John will discuss how he grew Celsius to where it is today, including how he leveraged the better-for-you movement that has been gaining traction over the last few years and how Celsius strategically incorporated itself into the lives of people who want to lead a fit and healthy lifestyle. Among the things he discusses are the markets he focused on, his advertising and social media strategies, and the importance of sales and marketing working together. 

Follow John on LinkedIn 

Follow Celsius on Instagram @celsiusofficial

Visit the Celsius website

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Follow him on Twitter @chasechewning

Key Highlights:

• Celsius's unique advantage over other energy drinks and John’s vision for the brand 

• What John did to transform adversity into an advantage for Celsius to move towards a better place 

• John describes the evolution of his leadership style as he has worked with Celsius over the years.

• John's approach to competition and staying one step ahead

• How social media plays a role in Celsius's success 

• Celsius's strategy to stay relevant in today's market and how it pushes boundaries

• How Celsius has influenced John’s personal life and his plans for the moving forward

Powerful Quotes:

Never be complacent, never give up. Everyday when you arrive, make it a little bit better than when you started. - John

With any consumer product … you got to get into the daily life of the consumer. - John

If you give it your all … that’ll make you feel good even if you fail, and you will fail. You need to learn from that and get better every day. - John

Episode resources:

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