"There’s so much out there, and there’s so much to learn, and there’s so many different things that we are able to do, and I’m so curious about all of it."
Ilya Fedorovich
Nov 7, 2022
EFR 653: The Secret to Building Multiple Successful Brands and Staying Fulfilled with Ilya Fedorovich
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EFR 653: The Secret to Building Multiple Successful Brands and Staying Fulfilled with Ilya Fedorovich
Ilya Fedorovich is the co-founder of Xeela Fitness and Doughbriks Pizza. When Ilya was 12, his father introduced him to the gym, and throughout his life, he lifted weights and played sports. Having a passion for fitness and making health more accessible, Ilya inevitably found himself in the fitness and health industry, and he is committed to providing people with products that will improve their lives.
In creating Xeela, Ilya’s performance and health supplement line, Ilya has made good on his promise to make life-changing performance and health supplements. Every ingredient in Xeela supplements is clearly outlined for consumers, and the products are independently tested by the Banned Substance Control Group to ensure they are free of illegal substances or toxins. While creating his brand, Ilya made sure only the best ingredients went into it.
Ilya and Chase discuss everything from entrepreneurship to friendships to their favorite types of pizza. Ilya talks openly about the benefits and disadvantages of growing so fast, as well as how he handled sales, promotions, and social media for his business. Additionally, Ilya shares about the challenges he encountered, the people who stuck by him, how he manages multiple business ventures, and his vision for the future of his business.
Follow Ilya @ilyafeddy
Follow Chase on Instagram @chase_chewning
Follow him on Twitter @chasechewning
Key Highlights:
Chase and Ilya rank their favorite pizza styles.
Ilya shares his thoughts about the individualistic nature of health and how he keeps his mind and body healthy and happy.
The motivations behind Ilya's product, how he launched it, and how he grew an audience
Ilya discusses the people who have been most supportive of him throughout his business endeavors, his view on relationships, and how he manages healthy boundaries in relationships
Building a brand people love and connect with
Working smarter, not harder: How Ilya manages all of his business ventures
How Ilya plans to expand his business and what he has planned for the future.
Ilya shares what "Ever Forward" means to him.
Powerful Quotes:
Just because it’s never been done before doesn’t mean I can’t do it. - Ilya
Whenever people ask me how it’s going, I never know what to say because it’s never good enough for me. - Ilya
There’s so much out there, and there’s so much to learn, and there’s so many different things that we are able to do, and I’m so curious about all of it. - Ilya
I just love seeing progress. I think that’s what drives me and gets me out of bed. - Ilya
Episode resources:
Xeela Fitness @xeelafitness
Doughbrik’s Pizza @doughbriks
The One Thing by Gary Keller and Gay Papasan
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