"A beautiful life is one where you’re taking who you are and you’re putting it out into the world and you should always be making forward progress to that."

Michael Brandt

Welcome to your ketone supplementation and metabolic biohacking, and athletic performance optimization masterclass!

You’ve probably heard of the ketogenic diet by now… but have you heard of a daily ketone supplement?

Michael Brandt and HVMN have discovered one that helps support mental clarity, athletic performance, and metabolic health. He is one of the masterminds behind this product and is here to chat about all things metabolic health, biohacking, performance optimization, and daily wellness.

Michael Brandt is the Co-Founder and CEO of Health Via Modern Nutrition (HVMN), a company that creates and sells a ketone ester drink called Ketone-IQ™ as well as nootropic supplements and other products than support a ketogenic diet. Beyond his passion for health and entrepreneurship, Michael loves running.

In this discussion, Michael and Chase talk about metabolic health, personal biohacking optimization, and ways to connect your active, physical life to your professional life. Michael sheds light on his approach to business, research, and product development as well as the tools and practices he uses to support his health, wellness, and performance as an entrepreneur and athlete.

Follow Michael Brandt @bdm_runner

Follow Chase on Instagram @chase_chewning

Follow him on Twitter @chasechewning

Key Highlights

Michael breaks down the science behind the ketogenic diet and the nutritional value of ketone supplements. He speaks on the ways you can naturally elevate your ketone levels as well as the role that ketone supplementation can play in your overall health and wellness.
What does it feel like to supplement with ketones? Michael contrasts ketone supplementation with consumption of other substances, like nicotine and caffeine. It’s not like any other substance, it’s truly its own experience with its own benefits.
Two major threads in Michael’s life are running and business. Listen in as he describes the connection between being a runner and being an entrepreneur along with the importance of consistency in effort, pacing yourself, and taking time to rest. “It’s a marathon, not a sprint.”
The health and wellness industry has been leaving behind the dogma that you need one specific diet or workout routine to be healthy and perform your best. One health trend Michael really likes right now are wearables and health hardware because it’s taking the guessing out of your health variables, leaving you with actionable insights about your specific body.
How do you combine qualitative health data with quantitative health data? Michael shares what he’s learned from high performing athletes, emphasizing the value of letting how you feel override the quantitative KPIs. This was exemplified by Simone Biles, an Olympian athlete who recently retired from sports because her mental health was suffering.
Michael’s hacks for performance optimization include intermittent fasting with an 8-hour eating window, sometimes eating only one meal a day. He also follows a rule of doing something active every single day, even if it’s just going for a walk.

Powerful Quotes by Michael Brandt

It’s pretty cool to be able to just drink and feel a runner’s high.

If every meeting, if every surface area of your brand, you’re trying to reinvent it or you’re not sure what your values are and you’re not sure what the reason is you even exist, then you’re gonna end up with this weird, wonky brand… because you’re indecisive as a leader.

A beautiful life is one where you’re taking who you are and you’re putting it out into the world and you should always be making forward progress to that.

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EFR 605: The Truth Behind Ketosis, Metabolic Biohacking, and Performance Optimization with Michael Brandt