"As long as we have that core messaging and that core focal point of what are we excited by and what are we dressing in and what are we looking for in the market, it’ll be aligned with us."

Mary Ralph Lawson and Kennedy Crichlow

This episode happened to be recorded on International Women’s Day and it’s very fitting because these two women are killing it as entrepreneurs in the fashion industry. Thus, they absolutely deserve to have the spotlight shown on them, their partnership, and their fast-growing brand.

Mary Ralph Lawson and Kennedy Crichlow are best friends and Co-Founders of Daily Drills, an apparel company designed by and for women who find adventure in every day. The pair decided to launch Daily Drills less than two years ago and have already seen sell-out after sell-out. Not to mention, they’re only in their mid-twenties and have never gone to fashion school… so how did they do it?

In this discussion, Mary, Kennedy, and Chase talk about owning and scaling a business with your best friend, overcoming the fear and uncertainty you face after graduating from college, and how to move forward out of failure. Plus, they share an amazing story of how a business crisis turned into a key learning opportunity for them.

Follow Mary Ralph Lawson @maryralph

Follow Kennedy Crichlow @kennedycrichlow

Follow Daily Drills @dailydrills

Follow Chase on Instagram @chase_chewning

Follow him on Twitter @chasechewning

Key Highlights

  • Even though Daily Drills was launched during the pandemic, Mary and Kennedy have seen immense growth and evolution in their brand. Listen in as they describe why their products have evolved from activewear to loungewear, how they come up with ideas for new apparel designs, and how they’ve grown and scaled their company so fast.

  • Would you have executed this business idea if you didn’t already have a social media following? Mary and Kennedy share their candid thoughts on how a strong social media presence increases your confidence in starting a business and lowers your risk of business failure. Even though it’s not necessary, it’s helpful!

  • What keeps Daily Drills thriving and their social media presence so strong is the engagement of their followers. The duo explains the importance of focusing on engagement, rather than follower count, and creating a sense of closeness/friendship between them and their followers.

  • What is the right time to scale? How do you know when to outsource help and hire interns or full-time employees? “It creates burnout if you’re not delegating. It’s definitely something we talk about frequently because our end goal is to grow and sell so we do also have to empower people to help us because we’re not going to get there alone.”

  • Mary and Kennedy speak on the role of trusting their own and each other’s intuition to guide them towards entrepreneurial success. They also speak on the trials and tribulations of being women in business and whether or not they want to have a completely women-run company.

Powerful Quotes by Mary and Kennedy

If we’re instinctual and in tune with pushing the boundaries forward, then it’s going to be fine because Daily Drills is who we are at the end of the day… it really exudes our personalities, spontaneity, and positivity and that translates in our clothes… As long as we have that core messaging and that core focal point of what are we excited by and what are we dressing in and what are we looking for in the market, it’ll be aligned with us.

I did not go to school for fashion, I wish I had looking back on it but you don’t have to go to school for it to do it, even at 25.

If we didn’t have followings, I feel like we would have been joined with somebody else that had a following because we know, especially in today’s market, just how advantageous that is. We haven’t spent any money on influencer marketing and it’s because of the network and our own platforms. 

So much greatness comes out of chaos.

Recommended Resources:


Ever Forward Radio is brought to you by Paleovalley

  • Our 100% grass fed beef - comes from regenerative, small-scale, American farms free from pesticides and herbicide

  • Naturally fermented - unlike other beef sticks, we do NOT use encapsulated citric acid which contains GMOs and poor quality oils

  • Paleo certified - we only use the highest quality ingredients that are paleo friendly. That means no grains, no gluten, no soy and no junk.

  • Keto certified - 0g of carbs and nothing but clean protein make this the perfect keto snack for on-the-go.

CLICK HERE to save 80% on your order

EFR 600: Turning Crises Into Successes, Running a Business With Your Best Friend, and Moving Forward From Failure with Mary Ralph Lawson and Kennedy Crichlow of The Daily Drills

This episode happened to be recorded on International Women’s Day and it’s very fitting because these two women are killing it as entrepreneurs in the fashion industry. Thus, they absolutely deserve to have the spotlight shown on them, their partnership, and their fast-growing brand.

Mary Ralph Lawson and Kennedy Crichlow are best friends and Co-Founders of Daily Drills, an apparel company designed by and for women who find adventure in every day. The pair decided to launch Daily Drills less than two years ago and have already seen sell-out after sell-out. Not to mention, they’re only in their mid-twenties and have never gone to fashion school… so how did they do it?

In this discussion, Mary, Kennedy, and Chase talk about owning and scaling a business with your best friend, overcoming the fear and uncertainty you face after graduating from college, and how to move forward out of failure. Plus, they share an amazing story of how a business crisis turned into a key learning opportunity for them.

Follow Mary Ralph Lawson @maryralph

Follow Kennedy Crichlow @kennedycrichlow

Follow Daily Drills @dailydrills

Follow Chase on Instagram @chase_chewning

Follow him on Twitter @chasechewning

Key Highlights

  • Even though Daily Drills was launched during the pandemic, Mary and Kennedy have seen immense growth and evolution in their brand. Listen in as they describe why their products have evolved from activewear to loungewear, how they come up with ideas for new apparel designs, and how they’ve grown and scaled their company so fast.

  • Would you have executed this business idea if you didn’t already have a social media following? Mary and Kennedy share their candid thoughts on how a strong social media presence increases your confidence in starting a business and lowers your risk of business failure. Even though it’s not necessary, it’s helpful!

  • What keeps Daily Drills thriving and their social media presence so strong is the engagement of their followers. The duo explains the importance of focusing on engagement, rather than follower count, and creating a sense of closeness/friendship between them and their followers.

  • What is the right time to scale? How do you know when to outsource help and hire interns or full-time employees? “It creates burnout if you’re not delegating. It’s definitely something we talk about frequently because our end goal is to grow and sell so we do also have to empower people to help us because we’re not going to get there alone.”

  • Mary and Kennedy speak on the role of trusting their own and each other’s intuition to guide them towards entrepreneurial success. They also speak on the trials and tribulations of being women in business and whether or not they want to have a completely women-run company.

Powerful Quotes by Mary and Kennedy

If we’re instinctual and in tune with pushing the boundaries forward, then it’s going to be fine because Daily Drills is who we are at the end of the day… it really exudes our personalities, spontaneity, and positivity and that translates in our clothes… As long as we have that core messaging and that core focal point of what are we excited by and what are we dressing in and what are we looking for in the market, it’ll be aligned with us.

I did not go to school for fashion, I wish I had looking back on it but you don’t have to go to school for it to do it, even at 25.

If we didn’t have followings, I feel like we would have been joined with somebody else that had a following because we know, especially in today’s market, just how advantageous that is. We haven’t spent any money on influencer marketing and it’s because of the network and our own platforms. 

So much greatness comes out of chaos.

Recommended Resources:


Ever Forward Radio is brought to you by Paleovalley

  • Our 100% grass fed beef - comes from regenerative, small-scale, American farms free from pesticides and herbicide

  • Naturally fermented - unlike other beef sticks, we do NOT use encapsulated citric acid which contains GMOs and poor quality oils

  • Paleo certified - we only use the highest quality ingredients that are paleo friendly. That means no grains, no gluten, no soy and no junk.

  • Keto certified - 0g of carbs and nothing but clean protein make this the perfect keto snack for on-the-go.

CLICK HERE to save 80% on your order