EFR 583: Creating Flexible, Non-Intimidating, and Empowering Fitness Experiences with Austin Cohen

Austin Cohen, Founder and CEO of FlexIt Fitness, sits down with Chase to discuss how he was able to keep the momentum going for his “a-la-carte digital fitness solution” in spite of the many setbacks and distractions throughout the past two years.

In fact, he says that it is the challenges themselves which incentivized him and his team at FlexIt to think up cutting-edge solutions that they never would have in the old, familiar normal.

The company’s focus, says Austin, has always been on “broadening access, of helping people understand that they can experience things that maybe they previously felt to be prohibitively costly, prohibitively inaccessible, or uncomfortable or intimidating.”

He says that one of the keys to being able to adapt to the situation at hand and adopt new ways of doing things is by staying determined to achieve the same goals one might have for their health and fitness, but being willing to consider options that may be outside one’s comfort zone.

Austin points to three major developments that the pandemic has spurred on within the fitness industry (and how FlexIt has capitalized on them): livestreaming, pre-recorded content, and hardwire. “None of those categories are new,” he notes. “They just became more widely adopted, more widely marketed, and put in front of our faces more than they ever have been before.”

Finally, Austin talks about some of the unique opportunities that virtual training can offer to fitness professionals, and why conducting successful online sessions as a coach is a radically different beast from training clients in-person.

Follow Austin @austin_flexit

Follow Chase @chase_chewning

Key Highlights

• Austin and Chase share how, in the last two years, they’ve been able to achieve many of the same health and fitness goals they’ve had right before the pandemic through options that they’ve previously never considered.

• What opportunities have come up in the past 24 months that have allowed Austin to future-proof his business?

• Austin shares FlexIt’s “secret sauce” for helping clients get the most out of each and every workout session.

• Virtual training is a completely different beast from in-person training. Austin explains how both coaches and clients can best prepare for a virtual training experience.

• Austin explains h fitness professionals can thrive by adding virtual training to their list of services.

Powerful Quotes by Austin

• My mission here with FlexIt is to create flexible, non-intimidating, and empowering fitness experiences.

• It’s been a tough 24 months for the world; but, there is good that’s come from it. There are new experiences, new ways of adopting things, and a new focus on health and wellness.

• For us, personal training is not just about strength or powerlifting. It’s also about HIIT training, yoga, meditation, stretching, recovery, physical therapy, and nutrition. It’s everything that can help somebody live a healthier life.

• I’m not necessarily a believer in [New Year] resolutions. I believe in intentions. I believe in consistency, results, and goal-setting.

Ever Forward Radio is brought to you by Sugarbreak

• Blocks Carb & Sugar Absorption

• Helps Minimize Post-Meal Glucose Spikes

• Supports Healthy Insulin Sensitivity & Production

• As Part of a Healthy Lifestyle

Lower carbohydrate metabolism by as much as 42% with Stabilize, save 15% with code CHASE - click here!

Ever Forward Radio is also brought to you by Paleovalley

Paleovalley 100% Grass Fed Beef Sticks are the only beef sticks in the USA made from 100% grass fed/grass finished beef and organic spices that are naturally fermented.

Our beef comes from 100% grass fed cows raised entirely on natural grass pastures by family farmers right here in the USA. As a result they are healthy and happy.

• 100% GRASS FED & GRASS FINISHED BEEF

• ORGANIC SPICES

• NATURALLY FERMENTED

CLICK HERE and save 15% with code EVERFORWARD at checkout!