"We’re at a specific moment where mainstream consumers are more aware of the risks [of Big Pharma medications] and just want to find holistic solutions."
Nina Mullen
EFR 534: What to Look For in Natural Herbal Remedies with Nina Mullen
Nina Mullen is the Co-Founder of Hilma. The brand was launched in 2019 with three products, each of which covers its own unique category: 1) An immune support blend; 2) An upset stomach relief for occasional heartburn, antacid, and digestion; and 3) A head tension relief.
With more and more research emerging around the long-term risks associated with traditional over-the-counter brands, says Nina, “we’re at a specific moment where mainstream consumers are more aware of the risks and just want to find holistic solutions.”
She adds that not only naturopathic doctors, but even conventional medical professionals are starting to take notice of these disconcerting trends associated with Big Pharma.
Natural, clean label products have taken center-stage in virtually every consumer category, from consumables, beauty, household cleaners, and personal care. However, the medicine cabinet continues to be stuck in the past with most being stocked with the usual OTC legacy brands like Airborne, Emergen-C, or Tums.
Hilma aims to disrupt this area by introducing preventative, long-term, and all-natural herbal options for everyday health needs to the mainstream consumer.
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Key Highlights
Nina speaks on Hilma’s overarching goal to change mainstream consumer preferences when it comes to what goes into the typical medicine cabinet.
How is Hilma educating the public and providing natural remedies for immunity, digestive health, and head tension?
What exactly does “herbal” mean, what should consumers be aware of (and steer clear of) when searching for a good herbal product?
Nina reflects on the road to founding Hilma alongside her partners Lily and Hilary.
Powerful Quotes by Nina Mullen
We’re at a specific moment where mainstream consumers are more aware of the risks [of Big Pharma medications] and just want to find holistic solutions. And by “holistic” I mean solutions that obviously work in the moment, but really help set your body up for the future and actually get to the root issue rather than going with a band-aid fix.
Unfortunately, immune health is not one thing. There is not one silver bullet that is going to solve your immune system, boost your immune system. Your immune system is physically an integrated system that is a series of aspects of your body. It’s not one organ.
Herbal medicine is really ahead of its time in terms of its integrated approach to settling your stomach and dealing with gut health issues.
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