"We’re at a specific moment where mainstream consumers are more aware of the risks [of Big Pharma medications] and just want to find holistic solutions."

Nina Mullen

Oct 7, 2021

EFR 534: What to Look For in Natural Herbal Remedies with Nina Mullen

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Nina Mullen is the Co-Founder of Hilma. The brand was launched in 2019 with three products, each of which covers its own unique category: 1) An immune support blend; 2) An upset stomach relief for occasional heartburn, antacid, and digestion; and 3) A head tension relief.

With more and more research emerging around the long-term risks associated with traditional over-the-counter brands, says Nina, “we’re at a specific moment where mainstream consumers are more aware of the risks and just want to find holistic solutions.”

She adds that not only naturopathic doctors, but even conventional medical professionals are starting to take notice of these disconcerting trends associated with Big Pharma.

Natural, clean label products have taken center-stage in virtually every consumer category, from consumables, beauty, household cleaners, and personal care. However, the medicine cabinet continues to be stuck in the past with most being stocked with the usual OTC legacy brands like Airborne, Emergen-C, or Tums.

Hilma aims to disrupt this area by introducing preventative, long-term, and all-natural herbal options for everyday health needs to the mainstream consumer.

Follow Hilma @hilma_co

Follow Chase @chase_chewning

Key Highlights

  • Nina speaks on Hilma’s overarching goal to change mainstream consumer preferences when it comes to what goes into the typical medicine cabinet.

  • How is Hilma educating the public and providing natural remedies for immunity, digestive health, and head tension?

  • What exactly does “herbal” mean, what should consumers be aware of (and steer clear of) when searching for a good herbal product?

  • Nina reflects on the road to founding Hilma alongside her partners Lily and Hilary.

Powerful Quotes by Nina Mullen

We’re at a specific moment where mainstream consumers are more aware of the risks [of Big Pharma medications] and just want to find holistic solutions. And by “holistic” I mean solutions that obviously work in the moment, but really help set your body up for the future and actually get to the root issue rather than going with a band-aid fix.

Unfortunately, immune health is not one thing. There is not one silver bullet that is going to solve your immune system, boost your immune system. Your immune system is physically an integrated system that is a series of aspects of your body. It’s not one organ.

Herbal medicine is really ahead of its time in terms of its integrated approach to settling your stomach and dealing with gut health issues.


Ever Forward Radio is brought to you by Paleovalley

Paleovalley 100% Grass Fed Beef Sticks are the only beef sticks in the USA made from 100% grass fed/grass finished beef and organic spices that are naturally fermented.

Our 100% Grass Fed Beef Sticks are unlike anything else on the market. In fact, they were recently voted in Paleo Magazine as one of the top snacks of the year.

The reason is that we are committed to making the highest quality, clean products that are free from problematic ingredients.

Our beef comes from 100% grass fed cows raised entirely on natural grass pastures by family farmers right here in the USA. As a result they are healthy and happy.

CLICK HERE to save 15% off the 100% grass fed beef sticks with code EVERFORWARD

EFR 534: What to Look For in Natural Herbal Remedies with Nina Mullen

Nina Mullen is the Co-Founder of Hilma. The brand was launched in 2019 with three products, each of which covers its own unique category: 1) An immune support blend; 2) An upset stomach relief for occasional heartburn, antacid, and digestion; and 3) A head tension relief.

With more and more research emerging around the long-term risks associated with traditional over-the-counter brands, says Nina, “we’re at a specific moment where mainstream consumers are more aware of the risks and just want to find holistic solutions.”

She adds that not only naturopathic doctors, but even conventional medical professionals are starting to take notice of these disconcerting trends associated with Big Pharma.

Natural, clean label products have taken center-stage in virtually every consumer category, from consumables, beauty, household cleaners, and personal care. However, the medicine cabinet continues to be stuck in the past with most being stocked with the usual OTC legacy brands like Airborne, Emergen-C, or Tums.

Hilma aims to disrupt this area by introducing preventative, long-term, and all-natural herbal options for everyday health needs to the mainstream consumer.

Follow Hilma @hilma_co

Follow Chase @chase_chewning

Key Highlights

  • Nina speaks on Hilma’s overarching goal to change mainstream consumer preferences when it comes to what goes into the typical medicine cabinet.

  • How is Hilma educating the public and providing natural remedies for immunity, digestive health, and head tension?

  • What exactly does “herbal” mean, what should consumers be aware of (and steer clear of) when searching for a good herbal product?

  • Nina reflects on the road to founding Hilma alongside her partners Lily and Hilary.

Powerful Quotes by Nina Mullen

We’re at a specific moment where mainstream consumers are more aware of the risks [of Big Pharma medications] and just want to find holistic solutions. And by “holistic” I mean solutions that obviously work in the moment, but really help set your body up for the future and actually get to the root issue rather than going with a band-aid fix.

Unfortunately, immune health is not one thing. There is not one silver bullet that is going to solve your immune system, boost your immune system. Your immune system is physically an integrated system that is a series of aspects of your body. It’s not one organ.

Herbal medicine is really ahead of its time in terms of its integrated approach to settling your stomach and dealing with gut health issues.


Ever Forward Radio is brought to you by Paleovalley

Paleovalley 100% Grass Fed Beef Sticks are the only beef sticks in the USA made from 100% grass fed/grass finished beef and organic spices that are naturally fermented.

Our 100% Grass Fed Beef Sticks are unlike anything else on the market. In fact, they were recently voted in Paleo Magazine as one of the top snacks of the year.

The reason is that we are committed to making the highest quality, clean products that are free from problematic ingredients.

Our beef comes from 100% grass fed cows raised entirely on natural grass pastures by family farmers right here in the USA. As a result they are healthy and happy.

CLICK HERE to save 15% off the 100% grass fed beef sticks with code EVERFORWARD