"The beauty of business is that you can always adapt and grow and change things. You don’t have to stay in a bubble. You can keep expanding."
Heidi Somers
Jul 8, 2021
EFR 497: The Buff Bunny Story - Small Town Girl to Worldwide Fitness Sensation with Heidi Somers
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EFR 497: The Buff Bunny Story - Small Town Girl to Worldwide Fitness Sensation with Heidi Somers
Hailing from the small town of North Pole, Alaska, young Heidi Somers never saw herself as the face of a fitness brand with over 1.7 million followers on Instagram and 765,000 subscribers on YouTube. At the age of 20, the self-proclaimed introvert was working four jobs and left for San Antonio the following year to pursue medical school.
It was in university when she began sharing her passion for health and fitness on social media, just for fun. Before she knew it, she’d grown a sizable audience and had company after company at her doorstep.
Eventually, Heidi made the big decision to quit school and go all-in on her new business, Buffbunny Collection, which designs and creates luxurious fitness apparel made for every body. The brand showcases and celebrates women of all different body shapes, sizes, and backgrounds.
Listen in as Heidi shares her story from shy, small-town girl to entrepreneur and influencer. She also describes her unique relationship with Christian Guzman, who happens to run a well-known fitness brand of his own. Finally, Heidi explains how she stays creative and continues to gain inspiration in an increasingly saturated market.
Follow Heidi @buffbunny
Follow Chase @chase_chewning
Key Highlights
Heidi was always hard-pressed to find great female role models in her earliest days building a fitness brand. She shares how she was able to connect with fellow creators and find her tribe while traveling around the world.
What made Heidi—a small-town girl and self-proclaimed introvert—decide to start a YouTube channel and put her her whole life online?
Heidi touches on what it’s like to have a significant other who runs a separate fitness clothing brand.
What does it take to have a healthy relationship in 2021?
How can fitness entrepreneurs stand out in today’s increasing saturated market?
Powerful Quotes by Heidi Somers
The beauty of business is that you can always adapt and grow and change things. You don’t have to stay in a bubble. You can keep expanding.
There are no real secrets to having healthy relationships, but open communication is a big key.
There’s such a thing as the perfect product; but there’s no such thing as the perfect launch.
Episode resources:
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