"We’re in the trust business. It doesn’t matter if you’re the smartest, how many letters you have after your name, if you’ve been a personal trainer for 20 years at your local gym. People need to have a relationship with you."
Jill Coleman
Jul 1, 2021
EFR 495: How to Build a Successful Online Fitness and Nutrition Coaching Business with Jill Coleman
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EFR 495: How to Build a Successful Online Fitness and Nutrition Coaching Business with Jill Coleman
At the start of 2020, health and fitness professionals everywhere stumbled into opportunity amid crisis when they realized that, through virtual classes or coaching, they could make the same level of income—if not more—while enjoying location independence and time freedom all at the same time.
The question then became: How can I turn what I now have into a sustainable, and even scalable, business?
Listen in as Jill Coleman of JillFit shares how health and fitness professionals can build and run an efficient and successful health and fitness brand online.
She offers advice on defining your brand as an online coach, best practices for content creation and running paid ads, knowing when it’s time to pivot, why you might need to look for a mentor or support group, and how to move past burnout.
Key Highlights
What initial expectations should a health and fitness professional set for themselves if they’ve decided to start an online business?
How can an online coach start making revenue in their first 90 days?
Jill explains why you might be selling yourself short if you don’t have at least one high-ticket offer.
How do you overcome “beginner mentality” and define your brand as a coach?
What can we do to continue to break through the noise as the online health and fitness coaching space becomes more saturated?
Powerful Quotes by Jill Coleman
We’re in the trust business. It doesn’t matter if you’re the smartest. It doesn’t matter how many letters you have after your name. It doesn’t matter if you’ve been a personal trainer for 20 years at your local gym. People need to have a relationship with you.
[Our clients] need us more than we need them. Double down on your own value and show up to the call confident that you can change this person’s life. If you are scared to talk about your services in a really compelling way, it’s probably because you haven’t sold yourself yet.
Stress comes from a feeling of being out of control.
Don’t be scared to guarantee success.
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