"We use fitness as our iron therapy. We use fitness to enhance our lives. Fitness isn’t about derailing your life to make fitness fit. It’s about incorporating fitness to complement your life in the best ways."
Sam Wallace
EFR 470: Where Health Meets Lifestyle - Growing Your Personal and Professional Self Through Fitness with Samantha Wallace
Samantha Wallace is a health and fitness coach who first broke into the industry as a competitor in the NPC bikini division at the age of 19. For a few years following her first show, she had a successful amateur career that saw her winning two overall titles in the bikini division with six first place finishes.
Her literal life-altering turning point came in the middle of her bodybuilding career when she was hospitalized and underwent an emergency appendectomy, uterine bowl separation, and removal of endometrial tissue with a diagnosis of endometriosis. She survived by a miracle, and was inspired to serve as a guide to others who, just like herself, lived with chronic health issues.
After her harrowing experience, Sam became a certified personal trainer, corrective rehabilitation specialist, and nutrition certified with ISSA and is currently expanding her certifications and knowledge with NASM and Precision Nutrition Level 1.
Today, Sam specializes in helping men and women transform their lifestyles through the Sam Wallace Fit Method, a hybrid training model that focuses on meeting you where you are at right now, allowing you to seamlessly integrate fitness into your life and honor yourself daily through movement and mindfulness.
Listen in as Samantha shares how she has been able to develop a health and fitness brand based on authenticity, explaining how the power of organic marketing allows coaches to attract clients without having to “sell” them on their services.
Follow Sam @samwallacefit
Follow Chase @chase_chewning
Key Highlights
Sam talks about her past struggles with “toxic positivity”.
How do you find people (clients and team members) that you love to work with through organic marketing?
The best coaches strive to build an authentic relationship with their clients without falling into the trap of becoming a friend-for-hire. Sam shares the keys to becoming a better coach today.
Sam reflects on how a brush with death led her to dedicate her life to health and fitness.
Powerful Quotes by Samantha Wallace
When you run your own business, it’s very easy to get thrown into work, work, work and you don’t really stop to smell the roses and really take in what’s happening.
A lot of people cling onto motivation as their driving factor. Motivation is never linear with our goals; it’s an emotional response to the things that we want and need to do.
When you stop searching for those ideas of what you think your friendships or relationships are supposed to be like, the best ones fall into your lap because you’re authentically attracting the people that you’re meant to be around. You’re a product of your environment. If you’re putting off toxic energy, you’re going to attract toxic people.
The best way to help your clientele grow is by challenging them to think and challenging yourself to think.
People don’t care about workout videos. People don’t care about nutrition tips. The person who wants to work with you doesn’t engage with your posts. They don’t comment on your stuff. They’re hidden and watching in the back.
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