"If you can prevent the disease state or even reduce the amount of pharmaceutical drugs needed, then you can greatly reduce costs for somebody who is diabetic or prediabetic."
Adam Lowry
EFR 456: All-Natural Solutions for Reducing Sugar Cravings, Lowering Blood Glucose, and Decreasing All-Cause Mortality with Adam Lowry
Adam Lowry is an entrepreneur and one of the four co-founders of Sugarbreak, launched last September 2, 2020 as the first all-natural, complete solution to help reduce sugar consumption and promote healthy blood sugar management. Sugarbreak, which raised $3 million in seed funding, offers pills and tongue strips to reduce sugar cravings. A suite of products backed by science was the goal. The brand itself was built on three pillars: all-natural, proven, and measurability.
Sugarbreak’s marquee product is Resist, a dissolvable minty breath strip that blocks your taste buds from tasting anything sweet for about 45 minutes, curbing sugar cravings on the spot. Its key ingredient is gymnema sylvestre which makes sugar taste like “sand on your tongue”. In other words, “it interrupts your ability to enjoy sweets” by “break[ing] that connection between your brain and the reward of sugar.”
Its other two products are Stabilize, a pre-meal capsule which helps block carbs and sugars and stabilizes post-meal sugar spikes and crashes, and Reduce, which supports consistently healthy A1c and blood glucose levels.
The company was founded to support diabetics and prediabetics through a clinically-tested supplement line that supports healthy blood sugar levels. However, for the consumer who has no medical need to reduce their sugar intake and simply wants to stay healthy, Sugarbreak’s products are “a convenient way of having on-demand willpower”.
Follow Sugarbreak @takeasugarbreak
Follow Chase @chase_chewning
Key Highlights
What problem is Sugarbreak looking to solve, exactly?
Adam explains how, aside from direct consumers, Sugarbreak is also looking to create products that primary care providers and other healthcare professionals can offer to their own patients.
What’s on the horizon for Sugarbreak?
Powerful Quotes by Adam Lowry
Sugarbreak was founded to give people a convenient way of having on-demand willpower.
Part of what we’re doing with Sugarbreak is to try to create a relationship with consumers that is built around enablement and freedom and helps people live with whatever condition they’ve got in a way that’s more pleasant.
If we can create a little bit of freedom, whether it’s reducing sugar consumption on the front end or helping people maintain healthy blood sugar levels over time on the back end, then we’re doing something good.
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